Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync
Changes from the experiment to the base campaign can also be applied with a single click.
Topic: Pay-per-click
Danny Goodwin joins Search Engine Land
In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts.
Google Ads error tells advertisers exact match keywords are saving as broad match
The issue has no impact on how keywords are saved and Google is working on a fix.
Search incrementality: How paid and organic work together for better performance
Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.
Thanks for joining the Search Engine Land community!
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PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Google Ads rolling out new icons more widely
Over the past few months, Google has been rolling out new icons within the Google Ads console.
Microsoft Advertising now supports Spanish language ads in the US
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations
Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.
Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app
The new mobile app features can be used to identify emerging trends and act on them from anywhere.
Advertisers can adapt to supply chain issues without pausing campaigns
Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.
Google Ads shopping ads bug results in huge CPC spike; issue now resolved
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
Freelancers can now offer their services on LinkedIn’s new gig marketplace
The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork.
9 ways to level up your search marketing career
Leveling up your career -- regardless of how you decide to advance it, is all about becoming a strategic leader.
Destination mismatch: Advertisers are reporting another potential Google Ads glitch
Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches.
How much to spend on SEO: Budget strategies that fit your business
Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
Meet your Search Engine Land Awards Search Marketers of the Year
Not only have these marketers exceeded expectations in every way, but they've focused on giving back to their companies, departments, and communities.
Announcing the Search Engine Land Awards 2021 Winners
The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way.
Microsoft Advertising’s Health insurance ads are here in time for open enrollment
Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.
The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief
Plus, how to build a marketing team that works
What does Google’s infinite scroll on mobile mean for advertisers?
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.
3 tips for winning with real-time, inventory-driven ads
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.
Strategies to fuel your long-term growth
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them.
Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief
Plus, October 8 is the Diversity Award nomination deadline
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo?
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
Data, data, data, data rockin’ everywhere; Friday’s daily brief
Plus, set your inclusion attributes in Microsoft Advertising
Google Ads: Phrase and broad match keywords that are identical to a query are now preferred
Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.
‘About this advertiser’ initiative now includes Advertisers Pages for Google Ads
The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements.
SEO testing for continuous improvement; Friday’s daily brief
Plus why you should pause your ads (for science)
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
Optimising Paid Search
When it comes to making dramatic improvements to your Google Ads Paid Search campaigns, you need to know where to start. There are a few specific features in Google Ads that reveal a wealth of information. When combined with the best practices of keyword bidding and ad grouping, you’ll be well on your way to […]
Setting Up Your First Paid Search Campaign
Here’s a mind-blowing statistic: a whopping 3.5 billion Google searches are made every single day! That’s one of the reasons Google Ads (formerly referred to as Google Adwords) is considered one of the best advertising options available. Not convinced? Consider this: for every $1 spent on Google Ads, the average return is $2! That’s an […]
Paid Search Basics
Running a successful business using digital media is no longer as simple as selling high-quality products that have a high demand. Understanding basic digital marketing strategies such as Paid Search (also commonly called PPC marketing) is essential to maximizing your online reach with each individual campaign you launch. With an understanding of Paid Search marketing […]
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX Convert
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs