Microsoft credit card ads are now available globally, plus 11 other new product updates
Microsoft's 12 new products and updates for November, plus the launch of their Netflix ads partnership.
Topic: Pay-per-click
10 spooky SEO tactics to axe in 2023
Give the axe to these horrifying SEO schemes and you will have a better chance at competing in the search results.
5 things your Google Looker Studio PPC Dashboard must have
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio.
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Marketing leadership: The dangers of ego
Confidence is an important leadership trait. But when it crosses egotistical behavior, it harms the team and limits leadership effectiveness.
Google Ad match types are not going away
Some advertisers panicked, understandably, after a new match types beta test went live.
Search Engine Land Awards 2022: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2022.
5 ways you’re hurting account performance when it comes to RSAs
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.
Search Engine Land Awards 2022: Complete finalists list
We're excited to announce the nominations for this year's Search Engine Land Awards. And our first two winners!
LinkedIn matched audiences: How to get started
Learn what you can do with LinkedIn matched audiences, how to set up lists, and tips for incorporating them into your campaigns.
Google Ad recommendations can now be applied as experiments
You can now test relevant recommendations in your account without changing your campaigns or compromising your performance.
Amazon advertising optimizations to crush Q4
End the fourth quarter on a high note. Set aside a chunk of your advertising budget to take advantage of Amazon's commercial traffic.
How to stop wasting brand search spend – and save it with automation
Identify where you can reduce your marketing costs and increase profitability without hurting revenue.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
SEO is math
Looking to prove the value of SEO? Put math behind your budget asks by measuring the traffic potential for an SEO investment.
5 Google Ads examples with relevant and quality ad copy
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.
Walmart is now selling ads on TikTok, Roku, and Snap
The retail giant's partnership with social and CTV platforms is an eye opener for advertisers and brands.
Why sales needs SEO more than ever
Sales networking just isn’t as valuable as it once was. It's time to zero in on your most important salesperson – your company website.
How to handle PPC landing pages for SEO
Unoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance.
Search advertising is thriving amid economic uncertainty, new report confirms
Search ad spend in the US could hit almost $112 billion by 2023, nearly twice what was spent in 2019.
Walmart is expanding their self-service Marketplace platform
Walmart Marketplace sellers, previously on a three-day enrollment process, can now register immediately.
It’s time to de-frenzy PPC
PPC work doesn't have to mean late-night, last-minute urgent client requests. Learn the seven causes of PPC frenzy and how to avoid them.
The search marketer’s guide to connected TV: best practices for making the jump
CTV ads are exploding in popularity due to the ease of creation and precise targeting options. Follow these five best practices to make the most of your campaigns.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.
How to audit your Google Ads account like a pro
Use this step-by-step analysis as a blueprint to audit and help improve the profitability of your own Google Ads account.
7 useful Excel formulas and functions for PPC
Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.
Paid Search CTR Benchmarks
Last updated July 2024 According to our research, the average Paid Search CTR in Q2 2024 was 2.41% (averaging across all countries, platforms, and industries). This is the headline figure, though – results can vary hugely depending on circumstances. Find results more comparable to your campaigns by using the filters on the Paid Search CTR […]
Apple Search Ads can now be edited in bulk
If you don’t have the time or capacity to use the Apple Search Ads Campaign Management API, the bulk editor may be the solution.
What percentage of your budget should go toward SEO?
Spending on SEO now is an investment in your business's future revenue. Learn the key factors to consider when deciding your SEO budget.
Layer on the automation: How to combine automation options for PPC success
It's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.
SEO is marketing
SEO should be solidly considered a marketing function. That's because SEO is, perhaps, the best form of marketing available.
Using search query reports to optimize PPC campaigns
The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.
21 PPC lessons learned in the age of machine learning automation
Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.
Responsive Search Ads take center stage – are you prepared?
Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert.
Google Ads for B2B: How to overcome challenges, platform limitations
Learn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform.
3 ways bots and fake users are killing your search efforts
SEO and PPC leaders are impacted by the Fake Web in ways that seriously hinder the effectiveness of search marketing.
How to set up Performance Max campaigns the right way
Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success.