Come in first with first-party data: How marketers use it to win in SEO
Future-proof your marketing with first-party data. Learn how to collect, activate, and scale customer insights while staying privacy-compliant.
Topic: Privacy Sandbox
Google Ads turns 25: A look back at the biggest changes and advances in search
Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.
Google officially shuts down Privacy Sandbox
Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain.
Google scraps new cookie prompt in Chrome
Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives.
Top 10 PPC news of the year 2024 on Search Engine Land
Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.
Google’s Privacy Sandbox faces continued competition concerns
The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.
Advertisers react to Google keeping cookies on Chrome
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
Google scraps plans to kill third-party cookies in Chrome
Google won't deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.
5 new features coming to Google Analytics 4
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.
Number of concerns over Google Privacy Sandbox grow to 111
The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.
Google delays third-party cookie phase-out to 2025 (maybe)
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
Google Chrome IP masking could radically impact search advertising
Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
Digital advertisers still looking for recipe to thrive in cookieless world
It’s likely alternative data will be one of many ingredients used for cookie replacement.
Google hits back at report criticizing the Privacy Sandbox
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.
Google ‘cannot proceed with third-party cookie deprecation’
Competition concerns about Google's Privacy Sandbox must be addressed before third-party cookies can be deprecated.
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.
Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
Google Chrome persists with targeted ads that use your browser history
Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you turn it off.
3 key trends impacting search marketing today
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry.
Google Chrome will soon add 6 relevance and measurement APIs
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
Google’s interest-based ad experiments show ad spend, click-through rates down slightly
In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals.
This day in search marketing history: February 16
Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more.
Google is testing ways to allow Android apps to track you, but not really
The beta is the culmination of several years of work aimed at overhauling the online industry and making it more difficult for companies to exploit users' data.
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Early trials show that Google FLEDGE is flopping
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Google AdSense FLEDGE API testing delayed until September
The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user browsing behavior across websites.
Google releases simple, centralized tag solution
The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities.
Google begins testing FLEDGE API on AdSense
The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing.
Google cookies will remain active on Chrome until 2024
Google began testing the sandbox earlier this year with plans to phase out cookies by 2023. Now those plans are delayed.
Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.
Start structuring your privacy-focused PPC measurement plan now
The deprecation of third-party cookies in Chrome is fast approaching. Here's a timeline to help you build a new measurement framework.
Google’s Privacy Sandbox ad technology testing begins
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
Google’s Privacy Sandbox, including the Topics API, is coming to Android
Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Edward Snowden calls out Google over search engine’s privacy
Will this tweet trigger some change at Google? Probably not - but it might be wishful thinking.