Get smarter with our Digital Marketing Quizzes! Each one is designed to test your knowledge in a way that makes sure that you really know what you’re talking about! As well as being a fun way to get smarter, they’re a great way to reinforce all the things you’ve learned on Each Category has quizzes […]
SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full day of in-depth instruction from […]
The Google Partners exam now includes questions on the latest product features and search trends.
Google will likely never provide SEO certification, and here is why.
Content is aimed at helping customers both sell and manage Bing Ads more effectively.
You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has carried over to the Bing Ads Accredited Professional program. Updated certificates and badges are available for use on your website and other marketing materials. To access the newest certificate, click on “Congratulations! […]
Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The “Pro Bingers” certification program is now offered in French, German and Brazilian Portuguese. Three new sites have been set up for each of the new languages. The sites include 29 training modules, an intro video and the exam in each […]
Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”. Among the changes, Bing transitioned the training segments from video based to text based content. Users can now view the training on the Bing Ads website or print out the training materials, a frequent customer […]
In a bid to grow ranks of professionals accredited by Microsoft Advertising and educate them about its platform, the company has launched the free adCenter Training Hub. The hub is essentially a location where advertisers and agency folks can watch training videos and get up to speed on adCenter. The site keeps track of folks’ […]
Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals. How can we make crossing that bridge easier?
Tim Cohn spotted that the Google Advertising Professionals Search is now live. It can be accessed at adwords.google.com/professionals/search and lets you search for certified AdWords professionals based on location and budget. After you conduct a search, you can narrow your search even more by checking off additional services offered by the agencies in Google’s database. […]
The SEMPO Institute, a training division of SEMPO, is now offering agency training certification. The certification basically is a seal of satisfactory completion of their course work. SEMPO Institute is offering Gold Seal level certification and Platinum Seal level certification. Gold Level requires that 20% to 49% of their search marketing employees graduate from a […]
Over the past ten to twelve years, various SEM practitioners have brought up the need for industry standards. I started asking the question in 1998, and others have brought it up since, but the industry seems to have a laissez faire attitude. Albeit, we’ve seen some standardization steps taken by the search engines themselves. Google, […]
The adCenter blog announced the launch of the Microsoft adExcellence program for UK advertisers today. In December 2007, Microsoft launched the program from US advertisers but today they rolled it out for UK advertisers. It provides advertisers “free training to help you become a Microsoft adCenter expert,” says the adCenter blog. Once you are confident […]
So, you’ve decided that a career in search marketing IS for you. Sure, your friends, parents, and significant other have no idea what you’re talking about when you describe the profession, but there’s money to be made, and you want your share! But, where to begin? Wanting the job is one thing. Being qualified for […]
The Search Engine Marketing Professional Organization tells us that its SEMPO Institute has trained more than 350 search marketers in its first year of operation. Congrats! Below, a little love for one of the few places offering real search marketing coursework, some alternative training options, and thoughts on what we’re planning for our SMX West […]
Microsoft has announced the launch of adExcellence, their accreditation program to qualify companies and individuals as certified adCenter experts. Microsoft promised to launch this program in 2007, and they did so with a month to spare. To enroll in Microsoft adExcellence, visit https://www.adexcellence.com/.
Each of the major search engines has a certification program that an individual or agency can use to show their accreditation status to prospective clients. While it takes a bit of time and effort to achieve accreditation with Google, Yahoo, and Microsoft, there are several important ways in which these certifications can be used, and […]
I reported this morning at Search Engine Roundtable that Microsoft will soon be offering individual and agency level accreditation programs for adCenter advertisers. I am not sure of the exact date, but I expect it some time in 2007. Both Yahoo and Google offer accreditation programs for their advertisers.