Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study by BloomReach indicates […]
The promoted pins in Google Maps are being tested on Android devices.
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.
Razorfish didn't miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain.
The extension lets manufacturers to show users nearby retail chains in which their products are carried in their AdWords ads.
94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season.
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
Thirty eight percent of shoppers start with Amazon, 35 percent start with Google.
The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.
Store visits measurement is now available to 1,000 advertisers in 11 countries.
New features for Local Inventory Ads and an update on Purchases on Google.
A self-service tool to fix errors, add custom labels and more right in Merchant Center.
Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Streetmap Loses Anti-Competitive Lawsuit Against Google In UKFeb 12, 2016 by Greg Sterling Streetmap had sued on grounds that putting Google Maps at the top of search results was an “abuse […]
Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising with store visits. It matters because local commerce is more than 10X larger than […]
In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps: The StoreBoost service is available via Point Inside’s StoreMode platform, and […]
Consumers can subscribe to get promotion and deal alerts sent to their phones.
Columnist John Cosley of Bing discusses the holiday trends that impact planning and budgeting for search marketers.
A search surge spearheaded by iProspect around the NCAA Championships helped drive LIDS.com a YoY revenue increase.
22 firms and individuals recognized for their accomplishments in search engine marketing
The new report, located in Google Merchant Center, shows you the most popular items that aren't active in your feed.
A more complete source of product details offers potential benefits for both retailers and manufacturers in Google Shopping.
Marketers can quickly access stats on searches in the US across multiple verticals.
China recently relaxed its regulations on allowing foreign companies to operate e-commerce businesses within the country. Columnist Chris Liversidge provides some advice and insights for businesses thinking of expanding into this new market.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says It May Unverify Inactive Local Business Listings Company will first try to contact businesses that haven’t logged in within six months, then may unverify if there’s no response. Mobilegeddon […]
Bing Ads analyzed where people click when a brand ad shows and doesn't on brand search results pages.
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline retail inventory data has been largely unavailable until very recently, causing consumers in most […]
Now A $20 billion holiday in the U.S., Mother's Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
Revenue rose 50 percent year-over-year, just beating out Black Friday's revenue gains of 49 percent according to Kenshoo.
Click share also rose on Bing's product ads, doubling from Q3.
Shopzilla, best known for its comparison shopping engine, changed its name in September to Connexity Inc. to reflect a change in focus. The company still operates its consumer-facing sites, but now makes its B2C assets and shopping data available to marketers as managed services. As part of the rebrand, the company rolled out new and […]
Just in time for the frenzied holiday shopping season, Target is introducing product inventory search into its mobile app. The functionality is powered by Point Inside but doesn’t rely on beacons or other indoor location technologies. Following a 40-store trial earlier this year, Point Inside announced this morning that Target will be rolling out its “StoreMode” product inventory search […]
Walmart has updated its Android app (and soon iOS app) to offer an improved in-store experience with search at the center. The new Walmart “Search My Store” feature offers a view into the future of in-store app usage. The combination of real-time online inventory and indoor location is making possible new types of in-store, digitally-enhanced experiences for shoppers. […]
The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that this functionality is being extended to desktop to allow advertisers to […]
Today Doubleclick Search launched three new reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite. Designed for Google’s Shopping Campaigns, which take effect on August 31, new Adaptive Shopping campaigns structures product groups based on similar conversion rates. Integrating directly with Google Merchant Center, the tool automatically subdivides existing product groups by […]
Notice anything different today? I sure hope so, because we’ve just launched the new Search Engine Land website! This is Search Engine Land’s first redesign since March, 2011. Our sister site, Marketing Land, has also been relaunched. While both sites obviously look different (more on that below), let me begin by talking about what hasn’t […]