Bing Ads Releases Demographics & Reach Data Visualization

Want to know how many searchers Bing Ads reach in your vertical? Or understand the demographic make-up of searchers on Bing and Yahoo search sites?  Bing Ads built a new data visualization for advertisers and marketers looking for reach and demographic data from the network.

Found at BingAds.com/Audience, the data is pulled from various comScore studies and can be broken out by vertical: automotive, education, financial, health, retail, technology, telecom and travel.

Below is a look at the Retail vertical data. Reach stats include the unique audience reached by Bing Ads but not by Google. For example, there were 40 million retail searches not reached on Google in December 2014, according to custom comScore qSearch data. Details for each of the demographics visuals are available with a click.

The data is available for the US only now, but Bing Ads says international versions are in the works.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.