Customer journeys are getting more complex and less linear, which means it's more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.
New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display.
See average cart size, cost of goods sold, gross profit and more for your campaigns.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to Amazon.
Now smart bidding can take foot traffic and online conversion actions into account.
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact.
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter.
Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions.
Local campaign updates, seasonality adjustments and more.
Show ads when relevant products are in-stock nearby.
The redesign and new features aim to lure shoppers away from Amazon.
Personalized recommendations and universal checkout are front and center in the update.
The partnership will launch in North America and parts of Europe.
Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants' search advertising strategies.
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals.
The features, aimed at helping advertisers "work smarter and exceed your omnichannel goals," were announced at SMX East.
Marketers and retailers can get more comparative brand data with the latest update.
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops support for meta news keywords tagFeb 20, 2018 by Barry Schwartz After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it […]
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths like […]
Retail marketers weighed in on what they did differently this holiday season.
Phone sales from search ads continue to play a significant role for retailers.
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to […]
The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties.
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the […]
The enemy of my enemy is my friend for Google and major retail partners.
Columnist Andrew Waber takes a look at consumers' retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season.
A search bar and multiple product listings are part of the update.
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.
From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts now live for all Google My Business usersJun 22, 2017 by Barry Schwartz After much anticipation, Google Posts is finally available to all small businesses. The content will appear […]
Google is beefing up offline analytics with more store visitation and sales data.
Ads will start appearing first on fashion and home design sites.
The program, coming out of pilot, spotlights offers in Bing product ads.