Google CEO details how Chrome helped grow Google Search
We also now know exactly how much Google paid to be the default search engine on multiple devices and browsers: $26.3 billion in 2021.
Topic: Reuters
Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search
The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.
Apple has 19 billion reasons not to build a Google Search rival
"Apple Search" is not in the works as the company believes its deal with Google works better for its customers.
Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler
At least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking GPTBot, a new analysis finds.
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
LinkedIn to test video ads on streaming services
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Google, Microsoft generative AI experiments concern advertisers
Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
Twitter’s top 500 advertisers could get free verification
As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.
The new Bing making (small) gains on Google Search
Page visits on Bing have risen 15.8% and Bing is becoming a more significant referral source for some publishers.
Microsoft proposes AI ads in Bing
Microsoft has not provided a timeline for when brands will be able to directly purchase ads within the chatbot.
Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
This day in search marketing history: January 19
Google's page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
How brands and agencies are reacting to Elon Musk’s radical changes at Twitter
As brand safety risks increase, some advertisers are waiting to see whether Twitter will be a respected platform or a free-for-all hellscape.
30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts
Twitter has landed in hot water after some brands discovered their ads associated with the content, but are they doing enough to stop it from happening again?
Instagram is cutting back on its shopping features
Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video.
Warby Parker dodges 1-800 Contacts lawsuit over search results, website
Warby Parker, 1-800 Contacts don't see eye to eye on branded keyword search results and federal courts ruling.
Google offers to show ad rivals on YouTube
Several recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads
Yandex CEO and founder resigns following sanctions
Arkady Volozh's departure is the latest in a tumultuous period for Russia's search engine since Russia invaded Ukraine.
Google’s ‘Russian invasion of Ukraine’ results includes new search features
The new features include sections for background information, estimated casualties and photos of the conflict.
Amazon and Visa come to a truce over fee increases
After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.
Google heightens adult ad policy enforcement after Reuters finds illicit ads
“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks.
Amazon will stop accepting Visa payments in the UK starting in January
The e-commerce platform cites the change “as a result of Visa’s continued high cost of payments.”
Google News returns to Spain after legislation changes
The reintroduction of Google News (and other news sources like Facebook) into Spain could benefit advertisers in the area as publications can net more traffic from these news aggregation sources.
Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country
"In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1," Yahoo! said.
Search results, but without the search results page; Thursday’s daily brief
Plus, leaked documents suggest Amazon is abusing its position in India.
I wanna get on the good foot; Monday’s daily brief
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
Diners are returning to restaurants in record numbers, according to Yelp
Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening.
Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief
Plus, nearly half of TikTok users have purchased something they saw on the platform
Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief
Plus, breaking down President Biden’s social media strategy
Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief
Plus, Bing launches misspelling interpreter
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.
Social platforms cut streaming quality as ‘social distancing’ wages on
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills sharp and gain new ones.
SearchCap: Google Ads click share, shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For retail advertisers, Shopping ads continue to overshadow text adsFeb 12, 2019 by Ginny Marvin Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising […]
SearchCap: Quora keyword targets, Angular SEO & old stock SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Learn how to manage product unavailability without hurting your SEOFeb 1, 2019 by Max Cyrek When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and […]