SearchCap: Google Ads click share, shopping ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• For retail advertisers, Shopping ads continue to overshadow text ads
  Feb 12, 2019 by Ginny Marvin

  Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies.

• Google Ads bringing click share to Search campaign competitive metrics
  Feb 11, 2019 by Ginny Marvin

  The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
  Feb 12, 2019 by Robin Kurzer

  Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.

• LiveRamp gives advertisers a way to target users across all of their CTV interactions
  Feb 12, 2019 by Robin Kurzer

  The platform has extended its identity resolution capabilities to include OTT and digital TV users.

Search News From Around The Web:

• 7 Examples of Untrackable Clicks From Google’s Ecosystem of Search, Chrome, and Feeds, GSQI
• Do Businesses Really Use Google My Business Posts? A Case Study, Moz
• Exclusive: India antitrust watchdog probes accusations that Google abused Android – sources, Reuters
• Google Adds Trending Icon To People Carousel, Search Engine Roundtable
• In Search SEO Podcast 14: Entity Indexation and the Future of Search, RankRanger
• irs.com, dmv.org suffer huge visibility losses. Suspected Google manual penalty., SISTRIX
• Selecting the Best International Web Structure – #CrawlingMondays 7th Episode, Aleyda Solis