Topic: Reuters

SEO

SearchCap: Google local ad inventory, PPC profits & rankings drop

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expansion of Local Inventory Ad product search now live in Maps and knowledge panelsJul 13, 2016 by Ginny Marvin The new feature, announced in May, allows users to search for […]

SearchCap: Google AdWords hack, SEO ROI & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: True performance baselines & ROI for SEO without attribution modelingMay 31, 2016 by Chris Liversidge How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search […]

SearchCap: Bing Ads Tour, Facebook Event Search & AdWords CPC

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Guided Tours In Web InterfaceDec 18, 2015 by Ginny Marvin Walk through setting up retargeting lists, automated rules, campaigns settings and more. The Search For An Optimal AdWords […]

SearchCap: Siri On Apple TV, Google AdWords Conversions & NFL Google Logo

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Changes The Definition Of Conversions For Reporting & Columns Sep 10, 2015 by Greg Finn In mid-October, AdWords will be changing the “Conversions” columns and reporting to only include optimized […]

Google Maps Hides Search Bar, HERE Struggles To Sell

Google Maps has made some minor changes that improve usability, while Nokia appears to be struggling to sell its mapping service HERE. Google Maps now will hide the search bar on the top and explore bar on the bottom of the map screen to create a larger visual field. One tap causes those bars to […]

Apple Renews Maps Agreement With TomTom, Will It Buy The Company?

Reuters reported this afternoon that publicly traded TomTom is up on news that its mapping-data contract with Apple has been renewed. Rival HERE (Nokia) is currently for sale and may fetch as much as $4 billion dollars. There aren’t many global mapping data vendors available; and there’s a great deal of interest if not competitive […]

Report: Microsoft’s Cortana Coming To iOS, Android This Fall

Reuters is reporting that Microsoft is getting ready to make Cortana, its digital assistant, available on Android and iOS as an app. This possibility was first raised in a Microsoft SMX Advanced keynote conversation last year. The Reuters article also discusses a Cortana-linked, artificial intelligence project called “Einstein.” At the time of SMX Advanced Microsoft […]

Right To Be Forgotten: Google Tells Europe It Won’t Scrub Google.com

European privacy regulators continue to push for an extension of The Right to Be Forgotten (RTBF) to the entire Google index, globally. However Google for the time being has taken the position that it will not remove RTBF results from Google.com. That was reiterated this week by David Drummond, the company’s Chief Legal Officer. He’s […]

SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Despite Documented Performance Lift Brands Still Confounded By Local Search Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are […]

Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So

Break Google up. That’s the thrust of a “non-binding” resolution the European Parliament is expected to adopt at some point in the near future, according to a report on Friday from Reuters. The recommendation is likely to be to separate Google’s search engine from the rest of the business. Needless to say, if this were to come to pass it […]

SearchCap: Bing Talks Search Share, Matt Cutts On Future With Google & Major Drop In Traffic After Loss Of Snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: It’s Unlikely That We’ll Take Search Share Away From Google Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market […]

German Publisher Axel Springer: Loss Of Snippets Caused 80 Percent Traffic Drop

Axel Springer, Germany’s largest publisher and the owner of Europe’s largest newspaper, has said it wants back in to snippets. According to Reuters, the German publishing giant revealed that traffic to its four largest online properties from Google search results “had fallen by 40 percent” and referrals from Google News had dropped “by 80 percent in the past […]

Google Wins Round Against German Publishers, Who Vow To Fight On

The convoluted saga of Google News in Germany took another turn on Friday when regulators declined to pursue an antitrust claim against the company brought by “VG Media,” a consortium of German publishers including publishing giant Axel Springer. Reuters covered the decision but didn’t do a very good job of explaining it or providing context. […]

SearchCap: Google AdWords Conversion Optimization & Bulk Edits, Bing Maps Imagery Update & Google’s Mobile Revenues Hit $8B

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D […]

Google Settles Shareholder Suit, Will Set Aside $250M To Disrupt Rogue Online Drug Ads

Google will create a $250 million internal program to battle rogue online pharmacies as part of a deal to end a shareholder lawsuit, Reuters reported today. The litigation was sparked by Google’s $500 million settlement in 2011 with the U.S. Justice Department, which alleged that the search company accepted advertisements from foreign pharmacies that illegally […]

Google Readies For Flood Of Removal Requests After EU “Right To Be Forgotten” Ruling

The floodgates have opened. According to a Reuters story, following Tuesday’s European Court ruling establishing a  Europe-wide “right to be forgotten” (RTF), Google is preparing for an anticipated “flood” of removal requests across the 28 country jurisdiction. The ruling provided a right to individuals to request (and ultimately compel) removal of unflattering or undesired information about […]

SearchCap: The Day In Search, April 4, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new search results layout that changes the color of the logo from gray to the yellow/orange, changes the color of the […]