Topic: San Jose

SearchCap: The Day In Search, May 10, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Just Weeks Away, A Preview Of The Google +1 Button For Websites Today at the Google I/O conference, Google gave developers a preview of how the Google +1 button can be […]

SEO

AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door”

There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with “location based services.” Those studies tend to narrowly focus on Foursquare, Gowalla and mobile check-ins. They tend to miss the larger point about the importance of location on mobile devices. A new study from […]

SearchCap: The Day In Search, March 9, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Building Empathy For Googlebot With one persona, copywriters and designers will gain a better understanding of Googlebot and do a better job of creating a site that will appeal to him. […]

SEO

SMX West 2011 Day One Recap

The SMX West conference is underway and day one is now over. SMX West is taking place in San Jose, California at the San Jose Convention Center. Below you will find links to the “live blog” coverage of the event that I found throughout the day. “Content Farms” Or The Smartest SEOs In the World? […]

SearchCap: The Day In Search, February 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top […]

Google Forecloses On Content Farms With “Panda” Algorithm Update

In January, Google promised that it would take action against content farms that were gaining top listings with “shallow” or “low-quality” content. Now the company is delivering, announcing a change to its ranking algorithm designed take out such material. New Change Impacts 12% Of US Results The new algorithm — Google’s “recipe” for how to […]

Exploring Social Meets Search

Everything we program at Search Engine Land’s SMX: Search Marketing Expo events are always related to search. So why a post about social media sessions at our upcoming SMX West conference? Because social continues to play a big role in search. Search marketers need to know social. Here’s what we’ve got planned for you at […]

SearchCap: The Day In Search, February 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The State Of Online Marketing In Russia For online marketers, Russia offers two appealing qualities: It’s one of just five countries in the world where Google isn’t the market leader, and […]

SearchCap: The Day In Search, February 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Block Sites From Google Results Using Chrome’s “Personal Blocklist” Google has announced that a new way to block certain sites from appearing in Google’s search results, though a special Google-made […]

SearchCap: The Day In Search, February 2, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: “We Do Not Copy Results. Period.” The war of words between Google and Bing has escalated today with a strong denial about copied search results from Bing’s Yusuf Mehdi, who […]

SearchCap: The Day In Search, January 31, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Executive Believed Missing After Egypt Protests There are several reports that a Google executive based in the Middle East is missing after taking part in the protests in Egypt last […]

SearchCap: The Day In Search, January 24, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google Favoritism In Search Results, Eric Schmidt Steps Down & More The idea that Google might be favoring its own properties and content in search results was a […]

SEO

Last Chance To Speak At SMX West

Interested in speaking at SMX West, in San Jose on March 8-10? We’re finalizing the speaking roster this week, and have a few sessions where we’re still considering speaking pitches: Building Buzz On Facebook: Getting Liked & Shared Do Bad Merchant Reviews Now Count Against You In Google? Do Not Track & Search Marketing In-House […]

SearchCap: The Day In Search, December 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Vows To Look At Deceptive Cloaking Techniques Google’s Matt Cutts tweeted that Google will be looking more at Cloaking in the first quarter of 2011. Cloaking, as defined by Google, […]

SEO

SearchCap: The Day In Search, December 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ten Search Marketing Hot Spots To Watch In 2011 As you shift your focus from frantically optimizing holiday campaigns to methodically (hah!) executing 2011 plans, here are ten areas worth thinking […]

SearchCap: The Day In Search, December 20, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social Signals What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals […]

SearchCap: The Day In Search, December 9, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First Day Review: The Google Chrome OS Cr-48 Notebook My Google Chrome CR-48 Notebook has just arrived. For my first day with it, I decided a good torture test would be […]

November 2010: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from November 2010: 1) Nicaragua Raids Costa Rica, Blames Google Maps – A Nicaraguan military commander, relying on Google Maps, moved troops into an area near San Juan Lake along the border between his country and Costa Rica. The troops are accused of setting up camp […]

SearchCap: The Day In Search, November 10, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare’s Crowley Can Feel Foursquare Fatique, Has Plans To Fix It Feeling Foursquare fatigue and perhaps wondering what’s the point of checking in at times? Foursquare CEO Dennis Crowley sometimes feels […]

SearchCap: The Day In Search, November 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Says Its New Facebook Like Integration Really, Really Is Live The Bing Search Blog officially announced that the Facebook integration on Bing is live. Last week, we reported some were […]

Google Buys Metaweb To Bolster Answers, Google Squared & Rich Snippets

Google announced they have acquired Metaweb. Metaweb is a search company that figures out entities and not just words. I have a video from the company explaining exactly what that means. In short, Google seems to want to explore and leverage Metaweb’s technology to bolster their rich snippet initiative and Google Squared project. As you […]

Other Sessions

A mix of videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 4-5, 2012 – Seattle, WA Slides & Speaker Audio: Hardcore SEO & Social Power Tools This session takes you on a whirlwind […]

Video, Local & Other Vertical Search

Video, local, and other search verticals focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX West – March 11-13, 2013 – San Jose, CA Slides & Speaker Audio: Being National, Going Local Large national retailers and […]

Social Media Marketing

Social media marketing focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Social Media Marketing – December 5-6, 2012 – Las Vegas, NV Slides & Speaker Audio: Blow Me Away Blogging For many, a blog is […]

SEO

SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Get your […]

Paid Search

Paid search focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: Big Data + Big Math = Exponential Search Performance Seems every industry is […]

Google Local Business Center Becomes “Google Places”

Google has decided to change the name of what was called the “Google Local Business Center” to “Google Places.” The rationale, according to the press release, is to better connect Google Place Pages with the place where local business information is claimed, entered and enhanced: Why? Millions of people use Google every day to find […]

SearchCap: The Day In Search, April 1, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Testing Live Video Stream In Street View According to the Qualite Search Marketing blog, Google has been testing live YouTube video in Google Street View maps in Norway. This is […]

SEO

Panel: “The Big Picture With The Big Local Players”

At the Where 2.0 event in San Jose yesterday afternoon, Danny Sullivan moderated a panel entitled “The Big Picture from the Big Players.” In addition to Danny it featured Blaise Agüera y Arcas (Microsoft), Tom Wailes (Yahoo!), John Hanke (Google, Inc.), Dylan Swift (Yelp). The session sought to cover a lot of ground in a […]

Google Blurs The Line Between Paid & Unpaid Results Again

Google has a new program that allows local businesses to get paid listings that appear within what’s known as the 7-pack of local listings. But do those listings violate the Federal Trade Commission’s guidelines about proper disclosure of paid search ads? Probably not, but they do seem confusing. The New York Times had a good […]

Google New Local Ad Category Invades The “7 Pack”

It doesn’t in any way affect a local business ranking in the so-called “7 pack” or on the subsequent Google Maps page. However Google is introducing a new local business ad (“enhanced listings“) that allows a business to stand out with an “enhanced” presence on the map or in the map-related listings on the SERP. […]

Earthquake: Real-Time Results On Google Make Up For Lack Of Other Content

There was a small earthquake this morning near San Jose, California. According to the USGS, which now shows “real-time” information, the quake was relatively small: magnitude 4.1. Last year Google launched an Earthquake OneBox; however that OneBox didn’t catch this quake. Google is saved by integration of Twitter results (see below), which did report it: