In Google’s new How Search Works, Google is showing real live examples of spam that was recently removed from their search index. Most of these examples are of pure spam, as Search Engine Land founding editor Danny Sullivan explained in his write up, Google Charts “Manual Actions” Against Spam In Search For First Time. Most of […]
How often does Google take “manual action” against websites for spam, where a human being reviews a site and decides it deserves some type of penalty? For the first time, Google’s released a chart showing this, going back nearly 10 years. The chart is part of Google’s new “How Search Works” area, and it stretches […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Stop The Panic Before Asking “Have I Been Panda Slapped?” You may see a drop in rankings or traffic and immediately panic. Have I been Panda-slapped? Even now, as […]
If you’re an in-house SEO, you probably work with another in-house team that manages paid search campaigns, or vice-versa. Because you’re working for the same company you know these people are “on your side,” but at times tension can arise when “competing” for similar keywords, or budget, or even when it comes to properly giving […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility (Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda […]
You’ve likely acquired a respectable number of fans on Facebook and followers on Twitter, and that’s good news – but how do you scale your efforts, taking your social marketing campaigns to the next level without throwing excessive time and resources into the effort, and possibly alienating your current loyal following? Our panel of experts […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Cutts On How To Locate Unnatural Links Pointing To Your Web Site Google’s head of search spam, Matt Cutts, released a video today explaining how a webmaster can location which […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Find Content Quicker On The Go With Twitter’s New Mobile Search & Discover Upgrades Users will now be able to find more on the go as a new round of mobile […]
Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As kung fu masters remind us, “the wise always remain […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund Google has avoided getting hit with a “link tax” in France by agreeing to create a €60 million “Digital […]
Unless they’ve been living in a cave, all marketers recognize the value and potential return from engaging with Facebook users. With its vast following of more than a billion people, its multi-faceted and highly targeted advertising options, and the recent introduction of its Graph Search feature, Facebook is a must-do, must-leverage, must-succeed channel for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With $14 Million More Q&A Site ChaCha Soldiers On Q&A is a great idea that really hasn’t worked. Although Yahoo Answers and a few others are still around — and Ask […]
Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Power Of Headlines: The LA Times Gets It Right With Their Piece On The Inauguration Journalists call them headlines; SEOs call them titles and headings. Whatever you call them, they’re […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps iPhone App Gets 10 Million Downloads In Two Days Just about a week ago Google’s new Google Maps iPhone app was released and oh boy were people waiting for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Hanukkah Google Adds Festivus Decorations But No Dreidels This week is Hanukkah and typically Google adds holiday decorations in the form of Jewish Stars, Menorahs, Dreidels or other Hanukkah related […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Text Ads Get Biggest Makeover In Recent Memory In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be […]
Google has been moving lots of goal posts for us all recently and the “Hreflang” tag is a case in point. A succession of Google speakers has presented the latest “Hreflang” thinking at International Search Summits @SMX throughout 2012. On each occasion, the presentation and explanation was different from the one before. The bad news […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In Depth: Search Gear For The Titanic Centennial April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO Killing America? Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Scroogle’s Gone? Here’s Who Still Offers Private Searching You’ve probably read the news already that Scroogle is gone forever. It launched back in 2003 and was popular among searchers who wanted […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Fewer Than 10 Results For Some Searches? It appears Google is testing showing fewer than the typical 10 web search results, in what might either be a test or […]
Last month, market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that the majority of respondents expressed ambivalence or outright dissatisfaction about Google’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have […]
I’ve written that Google has plenty of public data to allow parts its new Search Plus Your World feature to be inclusive of rival social networks like Facebook and Twitter. Now, those networks are proving that true, through a new “Don’t Be Evil” tool that lets anyone leverage Google’s own results to see this. The tool […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to […]
Our next Search Engine Land conference, SMX West 2012, comes to San Jose from February 28-March 1. This is my preview of what we’ve got on the agenda, over 50 sessions covering all aspects of search marketing. Consider it a personal invite of why you should come. SMX: All Search, All The Time SMX West […]
Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today. It finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings. The change is live now, though not everyone will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RIAA Scolds Google, Wants Search Algorithm Changed To Fight Online Piracy Saying that Google has a “special responsibility” to fight copyright infringement, the RIAA has issued a report card that scolds […]
The agenda is live, and we’re now accepting submissions to speak at SMX West 2012, San Jose, CA on February 28-March 1. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removes Author: Search From Google News You can no longer search for articles from specific authors in Google News. As Barry Schwartz reported this morning on Search Engine Roundtable, using […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Clever Sense: An Answer To Siri? As is being widely reported Google has bought startup Clever Sense, which earlier this year launched the local-mobile recommendations app Alfred. Alfred is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Super Early Bird Rates Expire Soon – Register Now, Save $400 February 28 – March 1 in San Jose, CA Attend SMX West and get expert insights and real-world-proven […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Image Search Adds Social Sharing & Continuous Scrolling Yahoo announced two new features on Yahoo Image Search, social sharing and continuous scrolling. Social Sharing On Images: Yahoo Images enables you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New “Save To Foursquare” Button Reaches Into The Real World Publishers and developers: are you ready for another button (or buttons I should say)? Joining the Facebook, Twitter, +1 and StumbleUpon […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Government Makes Most Content Removal Requests To Google So Far in 2011 The US government sent Google 5,950 content removal requests in the first half of 2011, more than triple […]
As discussed last month, negative keywords are an extremely important part of any top performing paid search program. Negative keywords help marketers both avoid non-converting impressions as well as shape traffic for better converting results. Implementing “Match Type Silos” Before I delve into new tips, I got a number of questions in response to last […]
Search Engine Land’s SMX East search engine marketing conference is headed back to New York City from Sept. 13-15. We’ve got a great agenda. This is my semi-traditional preview for our readers of what we’ve got planned. You should go! Here’s why. Why Everyone Should Come! SMX East is one of the two large Search […]