Topic: San Jose

SearchCap: The Day In Search, December 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Paying Luggage Fees At Two Bay Area Airports Peace on earth, good will toward holiday travelers. That seems to be Yahoo’s modus operandi today: The company is paying the baggage […]

SEO

Yahoo Paying Luggage Fees At Two Bay Area Airports

Peace on earth, good will toward holiday travelers. That seems to be Yahoo’s modus operandi today: The company is paying the baggage fees for all outbound travelers at San Francisco and San Jose international airports. It’s part of the Yahoo for Good campaign, and as local news reports suggest, it’ll probably help build some goodwill […]

SEO

Google CEO Eric Schmidt On Newspapers & Journalism

Is Google a newspaper killer? Not by a long shot, says Google CEO Eric Schmidt. Nor does he want it to be. In a long interview about his company’s relationship with newspapers and the print journalism industry, Schmidt made it clear he wants established players to survive. In fact, he thinks Google has a “moral […]

SearchCap: The Day In Search, September 10, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Bigger Is Better When It Comes To Search Boxes Fresh off of patenting its home page design, Google is throwing caution to the wind and messing with success: It’s making […]

Thoughts On Categorization In Local Search

Properly categorizing your business at Google Maps is one of the most important Local Search Ranking Factors, as I mentioned in last month’s column. There’s been a lot of chatter about business categories since then, most notably at the Local Search Summit in San Jose, during August’s Search Marketing Now webinar on Local Search, and […]

SearchCap: The Day In Search, May 12, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize For Conversion In Organic Search Results In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved […]

SEO

How To Optimize For Conversion In Organic Search Results

In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on revenue. This post is based on a presentation delivered at eMetrics San Jose 2009. It is about ways to integrate […]

Twitter Search: Not Your Friend If You Tweet Something Bad

Did you Twitter something embarrassing? Don’t think deleting your tweet or locking your Twitter feed means what you said goes away. Twitter Search still makes it available, which one job applicant may have found to their loss. Hutch Carpenter covers how one Twitter user named TheConnor said on Twitter that Cisco offered them a job. […]

Q&A With Paul O’Brien, Vice President of Marketing at Zvents.com

Paul O’Brien is an old-hand at the online marketing game, having honed his skills with brands such as Yahoo and Hewlett-Packard.  I recently had an opportunity to chat with Paul, and it’s always impressive to meet well-rounded, knowledgeable thought leaders like him.  If you think you have heard Paul’s name before, it could be because […]

SEO

Day Four: SES San Jose ’08 Recap

Day four of the Search Engine Strategies San Jose show is now over, which concludes the show. If you missed our earlier recap, you can see them at days three, two, and one. Below is a recap of all the blog posts that I have found, covering the day’s sessions, news and activities:

Google Sued For Quality Of Ads On AdSense for Domains

Google Sued For Selling Ads On Parked Domains from InformationWeek reports Google was slapped with a class action lawsuit over the AdSense for Domains product. In short, advertisers are upset with the quality of traffic driven through that program and feel that their money was taken from them without any return. The suit was filed […]

SEO

Yahoo The Failure: Myth Versus Reality

As SS Yahoo appears to be sinking, let me be the contrarian about her future. I admit, I find it as hard to believe as anyone that Yahoo has much life left in it after all the executive departures this week, plus the latest news of Delicious founder Joshua Schacter going. But since Yahoo’s leadership […]

The Googliest Place On Earth: Google Takes Over Disneyland

Google Operating System has a collection of Googler posts on their recent trip to Disneyland. This year, instead of going skiing as they have traditionally done for their annual company trips, Google went to Disneyland. Googlers took over Disneyland between February 4 and 6th. In fact, Valleywag reported that Googlers also took over the San […]

Google Takes NASA To Watch Meteor Shower

NASA to watch meteor shower via Google plane from the San Jose Business Journal reports NASA scientists used a plane owned by Google’s founders to watch a meteor shower last night. The Google Jet left Mineta San Jose International Airport at 4:30pm last night and flew over the Arctic and back to San Jose. The […]

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

The 2007 Paid Links War, In Review

The paid links debate is back, this time about whether Google wants all links in a paid post to have a nofollow attribute. Below, a look at the latest round, plus a recap of this year’s "War On Paid Links" by Google and where the other search engines stand on the subject.

Google Won’t Hand Over Competitive Data If Hit With Subpoena

Eric Goldman has updated us on the ongoing Connor Sport Court and Rhino Court case involving Google. The case, which we covered in Want Competitive Keyword Information? Just Subpoena Google!, suggested that Google was going to hand over competitive keyword data simply because one company filed a subpoena for it. Google has, in fact, declined […]

The Big SMX Social Media NY ’07 Roundup

The first SMX Social Media conference is now wrapping up. The only session left is a clinic, which normally is not covered. Below is a list of all the coverage, stories, blogs, and so on that I have found that discussed the conference and/or covered sessions. The list is in no specific order:

Court Reinstates Google Age Discrimination Suit

Court reinstates age-discrimination lawsuit against Google from ComputerWorld reports that an age discrimination case against Google that was dismissed two years ago will now go back to court. Brian Reid, an ex-AltaVista employee who went over to work at Google, was fired at age 54 and filed suit over the action in July 2004. The […]

An Insider’s View Of Google Universal Search

Google’s Universal Search was definitely a buzz generator at Search Engine Strategies in San Jose. Universal was tagged as probably the most significant development in search this year, and its effects are just starting to be felt throughout the industry, by both searchers and search marketers alike. It’s particularly timely that this week’s guest columnist […]