Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q1 2011 Revenues $8.58 Billion, Some Investors Unhappy Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than […]
Yesterday SEMPO and Econsultancy released the 2011 “State of Search Marketing Report” featuring attitudes and spending behaviors of 920 survey respondents (agencies, advertisers) from more than 60 countries. The full report is over 130 pages. The report came out on the same day that the IAB released its full-year 2010 online ad revenue figures. Interestingly, […]
To promote its Search Manager service (powered by Clickable) American Express has released small business (SMB) survey data about search and social media marketing. The survey was conducted this month and was a collaboration between Amex and SEMPO. The qualifier was that these small business respondents did some sort of online marketing. The sample size […]
While many parts of the global economy remain mired in the doldrums, the search marketing industry continues its pace of relentless, healthy growth, according to the recently released SEOmoz Industry Survey 2010. Compiling data from more than 10,000 respondents in 90 countries, the survey offers one of the most comprehensive views yet of the current […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Going Places? Bing Maps Optimizes Your Trips Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have […]
The Search Engine Marketing Professional Organization (SEMPO) is undertaking its first industry-wide salary survey to assess the state of compensation of search marketing professionals by region, experience and responsibility. Previous SEMPO salary surveys have been limited to in-house and agency professionals, whereas the current one is broad-based and open to any search marketing professional. Want […]
A Wall Street Journal article this morning reviews the state of so-called connected TV, which used to be called IPTV. All the big search players have initiatives going. According to the article Google has told ad executives at major agencies that it will put ads in Google TV SERPs: The Internet giant has told ad […]
The Cross-Media Attribution Battle Did that lead come from search? Or whas it PR driven? Or did it come from a traditional branding campaign? Who gets the credit? How do you divide it up? This session looks at the challenges in apportioning credit, necessary to better apportion budgets. [flv:https://searchengineland.com/video_assets/east09/cross_media_attribution_battle.flv 364 200] Moderator: Sara Holubek, Consultant, […]
Are you negatively impacting your global search efforts? There are many issues ranging from lack of resources, server restrictions and egos that are hurting a company’s search exposure in local markets. This article will breakdown some of these issues and how you can eliminate them.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo-MSFT Advertiser Transition To Start This Summer Yahoo and Microsoft have both shared updates on their plans to transition advertisers as part of the new “search alliance” between the two companies, […]
SEMPO is working with the U.S. Labor Department to classify job titles and descriptions related to search engine marketing, and is looking for industry help in the process. In a recent SEMPO newsletter, the organization explained what’s going on: You can be part of an important and exciting task force for SEMPO, to help the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last Call For Speakers For SMX Advanced We’ve got the agenda for SMX Advanced mostly finalized, still have a few openings. Interested in speaking? Here are the sessions where we’re still […]
The Search Engine Marketing Professional Organization has announced the new slate of officers for the search marketing advocacy and education association. The officers for the coming year are: Chairman: Jeffrey Pruitt, CEO of Tallwave (re-elected chairman) President: Chris Boggs, Director, Search Engine Optimization, ROSETTA Vice president: Dave Fall, SVP Product and Operations, Clickable, Inc. Treasurer: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Pitfalls Of A/B Ad Split Testing, Part 1 Most search advertisers have no question that testing ads is a good thing, and can lead to much higher performing campaigns. But […]
SEMPO — the Search Engine Marketing Professional Organization — has announced its 2010-2012 Board Of Directors. Officers will be elected from the board later this month. The board takes office as of March 18 and includes: Chris Boggs, Director, Search Engine Optimization, ROSETTA Massimo Burgio, Founder, Chief Strategist, Global Search Interactive Bruce Clay, President, Bruce […]
I’ve found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes SEO. That’s not how I defined SEM — search engine marketing — back 2001. I’d still like to see the original definition retained. But I might be swimming against the tide. Below, how […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Digital Marketing Budgets To Increase In 2010 Econsultancy and ExactTarget released a new report today that says digital marketing will account for 24% of overall marketing spend this year, and […]
SEMPO, the Search Engine Marketing Professional Organization, has launched its sixth annual “State of Search Engine Marketing” survey. Search marketing professionals — either in-house or at an agency — are welcome to participate, and you don’t need to be a SEMPO member. The study will project planned spending across the industry for search, advertising, and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize A Mobile AdWords Campaign Google is going mobile in a big way. Following the announcement of Nexus One, the official Google phone, and the acquisition of adMob, Google […]
SEMPO, the Search Engine Marketing Professional Organization, is seeking candidates for its Board of Directors. Terms for the current board members expire in March. SEMPO is hosting a webinar this week to explain more about the requirements and responsibilities of being a board member, as well as the nomination and election process for its board. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why You Can’t Ignore The Google Content Network – AdSense Q&A Recently, on the Inside AdSense blog, Google announced that it was opening up the Content Network to even more third […]
SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sublinks As Sub Listings Being Tested This morning, I reported at the Search Engine Roundtable that Google was testing some type of sublink to the search results, to show additional […]
SEMPO’s SEMPO Institute, which launched in January 2007, has announced two new courses for the summer. The new courses were added to the Effective Search Marketing online classes and are named “Linking and Brand Management” and “Social Media.” They cost $299 each and you can enroll for them over here. Here are the course descriptions: […]
How can search support the purchase of offline goods and services? How can offline advertising and activities drive people to search, which in turn may send them back offline to interact with brands and companies. This session explores how both sides can support and enhance each other. Click the play button below to begin listening […]
This session looks at the latest changes to promoting your site through social media marketing venues. Click the play button below to begin listening to this podcast. [audio:https://searchengineland.com/audio_assets/west09/WhatsNewSocialMedia.mp3] Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors Speakers: Chris Bennett, President, 97th Floor Brent Csutoras, Online Marketing Consultant, Brent Csutoras, Inc Gab Goldenberg, Founder, […]
In this session, a look at how branding interacts with search. How do those searching by brand differ from those searching for generic products? How can branding support search? How can search improve branding? These issues and more. Click the play button below to begin listening to this podcast. [audio:https://searchengineland.com/audio_assets/west09/SearchandBranding.mp3] Moderator: Sara Holoubek, Consultant, Columnist […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Optimize Feeds To Maximize Your Exposure In Shopping Engine Results Each day millions of online shoppers turn to comparison shopping engines (CSEs) to compare prices, read reviews, research products […]
SEMPO announced an educational partnership this morning with yellow pages publisher Yellow Book, a division of the UK based Yell. According to the press release put out, the SEMPO Institute “will be providing distance learning education for Yellowbook’s media consultant sales team.” I believe this is the first such relationship between SEMPO and an individual […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SEMPO formally released data on the state of search engine marketing, its annual survey of agencies and marketers. This year’s survey consisted of 800 respondents from all over the globle. However 68 percent of respondents were from the US, with 20 percent coming from a range of countries. Seven percent of respondents were from Canada […]
According to data released yesterday by the IAB/PwC on Q4 and full year 2008 online advertising revenues, performance-based advertising and search gained while other segments declined slightly or were flat. Overall, online advertising grew 10.6% in 2008 to reach $23.4 billion. US online ad revenue in Q4 was $6.1 billion, up from $5.8 billion in […]
Measuring Search & Offline Marketing Success OK, you’ve gotten the integration of search and offline campaigns working. How’s it going? What ways are you using to measure success? This session looks at techniques. [flv:https://searchengineland.com/video_assets/west09/Measuring-Search-Offline-Marketing-Success.flv 364 200] Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors Speakers: Charlie Ballard, Manager, Measurement & Analytics, One To […]
Call it the “Cuban Missile Crisis” of online advertising: consumers and publishers are increasingly at odds over online ad targeting and behavioral targeting (BT) in particular. While that may be a hyperbolic characterization, the majority of US internet users appear uncomfortable with online tracking and targeting at a time when publishers and search engines are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SEMPO’s new report, due to be released this week, cuts its forecast for search advertising. The results are based on a survey of almost 900 agencies and search marketers. According to the Wall Street Journal, the report scales back previous growth projections considerably: [SEMPO] says North American search marketing spending will increase only 9% to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SEMPO‘s Board of Directors has elected new officers to oversee the organization. The new officers include Jeffrey Pruitt, formerly SEMPO president and executive vice president of corporate partnerships, iCrossing, who was elected chairman. Sara Holoubek, corporate strategy consultant, was elected president. Ron Jones, president and CEO of Symetri Internet Marketing, was elected vice president of […]
First off, I would like to start by reminding everyone to participate in the SEMPO.org 2009 in-house salary survey. Running for the second year, this benchmark survey provides direct industry feedback, from in-house professionals like you, on the realities of compensation in this profession. Agency side folks, don’t worry, will be launching the second annual […]
Are you an in-house search marketer? If so, SEMPO would like your participation in its second annual in-house salary survey. This survey is for in-house providers only but is not limited to SEMPO members. The 21-question survey takes 10 minutes to complete, and will be open until February 20th.