SearchCap: The Day In Search, December 2, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: Search Engine Marketing Professional Organization
SEMPO Rings NASDAQ’s Bell
As expected, SEMPO, has rung the bell at the NASDAQ yesterday morning. You can see the full release and several pictures at the NASDAQ release. Dana Todd, Chairperson of the Board of Directors for SEMPO, presided over the Opening Bell at NASDAQ yesterday morning. Congrats to SEMPO and congrats to the search marketing industry!
SearchCap: The Day In Search, December 1, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 25, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SEMPO To Ring NASDAQ’s Bell
SEMPO, the Search Engine Marketing Professional Organization, has been invited to ring the opening bell at NASDAQ headquarters in Times Square on December 1st. There doesn’t seem to be a news release about it yet, but SEMPO’s Dave Williams shared all the details on SEMPO’s Facebook group:
Q&A With Kieran Hawe, Director, SEO/Search: MTV Networks
This month in our continuing series of interviews of inhouse SEMs, we speak with Kieran Hawe. Kieran practices our art as the Director, SEO / Search – Global Digital Media for MTV Networks, based in New York. He’s taken the time to offer up advice for readers not just on SEO and career aspirations, but […]
Q&A with Marshall Simmonds, In-House SEM: About.com, NYT.com
As a continuation of our series of interviews with in-house search engine marketers, this month we’ve engaged Marshall Simmonds. He heads up the search-related efforts at About.com and the New York Times. Marshall has a deep history working in this industry, and we wanted to ask him a few things, such as what his biggest […]
Marchex Launches Platform And Tools That Seek To Better Connect Online Search And Offline Buying
One of the reasons that “local search” has struggled in some quarters has been the challenge of tracking the internet’s influence on in-store or local transactions. This is a theme I heard raised by large retailers at a ShopLocal partner event a couple of weeks ago and one that came up several times in various […]
Q&A With Bill Macaitis, SVP Online Marketing For Fox Interactive Media
Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM), which runs a network of entertainment sites including MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes, American Idol, GameSpy, Scout, and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with […]
SEMPO Finds Most SEMs Willing To Pay More For Enhanced Targeting, Interest In Mobile Search And Video
According to SEMPO and its Annual State of Search Survey 2007, SEMs largely remain focused on search fundamentals: traffic, conversions, CTRs, and ROI. Very consistent with percentages in last year’s results, marketers and agencies are interested in direct sales (58 percent) and brand awareness (61 percent). But there’s new interest in video and mobile, as […]
Google Hosting Live Chat Event & SEMPO’s First SEM Debate
This Thursday, June 19th at 5pm (EST), Google will be hosting their second live chat session for webmasters. The first event, which took place in March, turned out to be a pretty big success. To register for the event, go here and click on the “register” link on the left hand side of the page […]
Rallying The Troops When Support Turns To Apathy
When you first started your in-house SEO program, it was likely a tough sell. You had to convince executives to green-light your idea, which many probably didn’t understand the first time around. They wanted projected ROI, and you tried to explain the difficulty of predicting that. Your boss wanted things rolled up to a higher […]
Are We In-House SEO Experts? Not Really… And Here’s Why
When you hear the phrase “in-house SEO expert” or “in-house SEO,” certain things immediately flash to mind. There’s the glamour bits built around the perceptions fostered from hearing of six-figure salaries, or direct involvement in big projects and depth of contact many in-house search marketers seem to have within the executive workings of their companies. […]
SearchCap: The Day In Search, May 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Developing In-House SEO Functionality
My last Search Engine Land post, In-house SEO Functionality resonated with many in-house SEOs. “Eletitor” commented on the necessity of getting the entire management team on board for in-house SEO success. Kevin Cheng mentioned the need for preparations prior to hiring any in-house SEO, as well as the bureaucratic red tape that can hinder its […]
SEMPO Institute Now Offering Agency Training Certification
The SEMPO Institute, a training division of SEMPO, is now offering agency training certification. The certification basically is a seal of satisfactory completion of their course work. SEMPO Institute is offering Gold Seal level certification and Platinum Seal level certification. Gold Level requires that 20% to 49% of their search marketing employees graduate from a […]
SearchCap: The Day In Search, March 17, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, February 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Are You An Agency SEM Pro? Take SEMPO’s Salary Survey
SEMPO is undertaking a salary survey of agency search engine marketing professionals, similar to its in-house SEM salary survey that we reported on in January. If you’re an agency SEM pro, SEMPO would like to hear from you, whether you’re a SEMPO member or not. To qualify for the survey, you must: Work at an […]
SEMPO Announces New 2008 Board of Directors
SEMPO has announced the 2008 Board of Directors that will take office on March 12, 2008. The board of directors includes:
Is The Time Ripe For Search Marketing Standards?
Over the past ten to twelve years, various SEM practitioners have brought up the need for industry standards. I started asking the question in 1998, and others have brought it up since, but the industry seems to have a laissez faire attitude. Albeit, we’ve seen some standardization steps taken by the search engines themselves. Google, […]
SEMPO State Of SEM Survey, SEOmoz Industry Survey, & SEMMYS Need Your Help
There are three surveys underway right now for the search engine marketing industry looking for participation. SEMPO and SEOmoz are both running surveys to collect data on the search marketing industry, while the SEMMYS are a more fun look at search marketing articles up for awards.
SearchCap: The Day In Search, January 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Nominees Are In For SEMPO’s 2008 Board Of Directors
Bill Hartzer has the scoop on the 33 individuals who are on the nominee list for SEMPO‘s board of directors of 2008. Thirteen of the nominees will be elected to be on the board of directors for a two-year period. The voting process is internal and will begin on Wednesday, February 6, 2008 at 5 […]
Building A Career In Search Marketing
So, you’ve decided that a career in search marketing IS for you. Sure, your friends, parents, and significant other have no idea what you’re talking about when you describe the profession, but there’s money to be made, and you want your share! But, where to begin? Wanting the job is one thing. Being qualified for […]
Why The SEO Industry Needs Small Business
Here’s the primary thing on my mind as we begin 2008: If we, the search/online marketing industry, don’t do a better job of helping the small business owner understand and adopt the best practices of search marketing, we are doomed to irrelevance. “Oh, but there’s no money in small businesses,” you say. Or, “Small business […]
SEMPO Releases In-House SEM Salary Survey Results
In-house search marketers are doing quite well financially, according to salary survey results released by SEMPO today. Respondents reported a wide range of salaries, from virtually minimum wage to those exceeding several hundred thousand dollars per year, with the average falling in the $60-70,000 range. And not surprisingly, experience was a factor in how much […]
SEMPO Search Marketing Training Celebrates First Year & Recapping Various SEM Training Options
The Search Engine Marketing Professional Organization tells us that its SEMPO Institute has trained more than 350 search marketers in its first year of operation. Congrats! Below, a little love for one of the few places offering real search marketing coursework, some alternative training options, and thoughts on what we’re planning for our SMX West […]
SMX London: A Sneak Preview
Last week’s inaugural SMX Sweden was a great success—excellent speakers and great buzz made for a worthwhile couple of days (don’t just take my word for it—check out a Cracking start for SMX Stockholm, SMX Stockholm, having a blast!, and this great collection of photos from the event). If you missed the show, never fear—our […]
Take SEMPO’s Search Marketing Salary Survey
SEMPO is conducting a salary survey of in-house search marketing professionals. The survey is open to all in-house SEM professionals, whether or not they are currently SEMPO members. Organic and/or paid-search, in-house professionals are all invited to take the survey. SEMPO plans to compile and publish the results of the survey in November. The data […]
Vetting An Agency: Protecting The Family Jewels
One of the biggest realizations that hit many in-house search marketers is the simple fact that they cannot do it all themselves. Despite the best of intentions and the strongest work ethics, the fact remains—you are but one person and there are only so many hours in a day. If you are fortunate enough to […]
Searcharazzi: Where to get the best scoop at SES San Jose
Face it, sessions are great for learning, but no place to get good scoop. For those heading to San Jose, mother of all Search Engine Strategies shows, here is a cheat sheet on where to get the best scoop. I leave it to the spies to leave good stuff in the comments. The Pre-Pre-Party. Could […]
New Search Engine Optimization Glossary
A Complete Glossary of Essential SEO Jargon from SEOmoz has a very comprehensive list of SEO and SEM terms, words and jargon used in the industry with their meanings. It joins several other established glossaries out there: Search Engine Marketing Glossary of Terms, SEMPO SEO Glossary, WebmasterBrain SEO Terms Glossary – SEO Acronyms – SEO […]
SEMPO Opens Advanced Search Advertising Course
SEMPO has announced their third training course, Advanced Search Advertising, is now live. Advanced Search Advertising consists of 13 lessons: An Evolving Opportunity, PPC Models, Keywords & Campaign, Copywriting for Ads, Bidding & Ranking, Landing Pages, Success Metrics, PPC Program Specifics, Reporting & Analytics, I.P. – Click Fraud – SPAM, Alternative PPC Search Engines, Feeds […]
Searcharazzi: Google Hearts DoubleClick
Searcharazzi asks: Why must all the good rumors come out on Friday afternoon? Today’s announcement that Google has indeed acquired DoubleClick for $3.1 billion in cold hard cash puts to shame even the juiciest details from this week’s SES New York show – from Reprise Media’s announcement that it was picked up by IPG to […]
Jupiter Finds Increased Demand For Local SEM
Kevin Newcomb at SEW writes up new findings from JupiterResearch’s regular search marketing survey. The findings are broad and written up in some detail. But for purposes of this post, I’m focused on the local angle. Similar to earlier SEMPO survey results, released in January, there’s increasing marketer interest in local. SEMPO found that local […]
Studies: B-to-B Search Is Poised For Continued Growth
A close look at recent market studies sheds some light on what’s happening in the world of business-to-business marketing, and provides several interesting insights regarding search marketing. It appears that business marketers’ perceptions are changing and as a result—budgets are starting to shift. Slower Adoption Rates As part of Forrester’s Marketing Effectiveness Survey, conducted in […]
SearchCap: The Day In Search, March 22, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SEMPO Elects 2007 Officers
SEMPO has announced the new officers elected by the 2007 SEMPO Board of Directors Announced. Each officer will serve a one-year term and here they are: Gord Hotchkiss, Chairperson Jeffrey Pruitt, President Dave Williams, Vice President Dave Fall, Treasurer Chris Boggs, Secretary Congrats to the new board!
2007 SEMPO Board of Directors Announced
SEMPO has released the names of the 2007 board of directors. The board for 2007 includes: Chris Boggs, Avenue A/Razorfish (reelected) Massimo Burgio, Global Search Interactive (new) Fionn Downhill, Elixir Systems (new) Dave Fall, DoubleClick Inc. (new) Duane Forrester, Sports Direct Inc. (new) Sara Holoubek, Free Agent Consultant (reelected, currently treasurer) Gordon Hotchkiss, Enquiro (reelected, […]