Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief
Plus, the conundrum of in-house career progression
Topic: Search engine optimization
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.
Google News app will display non-AMP content and send readers to publisher pages
Tracking and performance reports in Google Search Console won’t be affected.
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO light
5 common pitfalls to avoid so you maximize your keyword strategy’s business impact
Get the most out of your keyword list and set yourself up for success.
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and RSAs
Paid Search Basics
Running a successful business using digital media is no longer as simple as selling high-quality products that have a high demand. Understanding basic digital marketing strategies such as Paid Search (also commonly called PPC marketing) is essential to maximizing your online reach with each individual campaign you launch. With an understanding of Paid Search marketing […]
Paid Search Guide
Paid Search refers to ads placed in search engines above ‘organic’ (ie non-paid for) search results. Most search engines add in these ads, and these are how search engines make money. On Google people can use Google Ads in order to advertise on specific keywords. Google has repeatedly assured people that their search and ads […]
Bing content submission API now available to all
Now you can push your content and HTML directly to Bing Search without the need for crawling.
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
Google page experience update is now rolled out
The Google News app changes have about a week more to go.
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX Convert
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
Google Search Console lost performance report data for August 23rd and 24th
The data won't be replaced or backfilled, as we hoped for.
Google says title changes don’t impact rankings
"This just changes the displayed titles, it doesn't change ranking or takes [sic] anything different into account," he elaborated.
Four tools to check for title changes in the SERPs
These tools let you see whether Google changed your title, the date it changed and what it was changed to.
Choose the right keywords with these tips and tricks
In this live webinar, learn how to improve your keyword research skills.
How Google and Yelp handle fake reviews and policy violations
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures.
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX Next
3 stages of SEO automation
How next-gen SEO automation addresses the roadblock of scaling execution
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of content
Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search landscape.
Search marketers should remember their power in the Google-SEO relationship
Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.
Coloring the black box: a new look at managing Smart Shopping campaigns
From actionables to high-quality PPC management
Title changes in Google Search causing distress; Wednesday’s daily brief
Also Google Shopping bug and Google Ads campaign set up screen.
Google confirms it changed how it creates titles for search result listings
Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time.
Google link spam update done rolling out
It took an extra two weeks longer than expected to roll out.
The shifting sands of SERPs; Tuesday’s daily brief
And, why you should consider non-Google advertising.
Messy SEO Part 1: Navigating a site consolidation migration
Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand.
Google made 4,500 changes to search in 2020
Google also updated its How Search Works website.
SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief
Plus, should Google be the content curator AND creator?
‘It depends’ doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief
Plus, blank images in Top stories and new features in the YouTube results page.
Top stories images aren’t showing in Google Search
The company has confirmed that it’s a bug and is working to resolve it.
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
YouTube adds video chapter previews, auto-translates captions in new search functions
The auto-translation option for captions can help creators reach an even wider global audience.
Three PPC targeting tactics that power every stage of the funnel
"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels."
Retrospective competitor analysis: Reinforcing SEO strategies with historical data
How can you get actionable insights from historical data to boost your clients’ search strategies and make market predictions?
Google’s tool to report indexing bugs is now available in the U.S.
The tool provides a way for SEOs to escalate their issues with Google Search.
I wanna get on the good foot; Monday’s daily brief
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.