Video: Mordy Oberstein on Google quality updates and featured snippets
Entities, entities and entities - they may be more important than you original thought?
Topic: Search engine optimization
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.
Replay: Pros discuss content marketing during COVID-19
We will dive into what brands should be communicating and ways to stand out with your content while respecting the current pandemic.
New free version of Google Shopping rolling out now
It is now rolling out and should be fully live in the US by early next week.
Google launches search tips for when the query doesn’t return great matches
You may see a new message in Google search that reads "it looks like there aren't any great matches for your search."
Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]
While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.
Google not indexing new content again
Google is aware of these reports and is investigating the issue.
Schema.org vs. what Google supports: Know the difference [Video]
And, expert SEOs discuss a Google Search Console feature that would ease their anxieties in this clip from Live with Search Engine Land.
SMX Overtime: Here’s why optimizing images in Google My Business is important
SEO pro Greg Gifford explains why professionally shot, high-res photos will win over user-uploaded photos if you take the time to manage it right.
SMX Overtime: When to use the Q&A in Google My Business and how to keep it fresh
SEO expert Niki Mosier of Two Octobers shares insights about managing Q&A and when it makes sense to add a service menu.
Local businesses can solicit GoFundMe donations via Bing Places
The donate feature is currently available for new GoFundMe campaigns, with support for existing fundraisers coming in the next few weeks.
To push or fetch site content: How Google and Bing diverge [Video]
Former Googler Pedro Dias explains why he thinks pushing content directly to search engines makes sense in this clip from Live with Search Engine Land.
How COVID-19 may change the SERP forever
The new sticky side menu functionality at the left side of the page could solve some of the biggest problems Google faces going forward.
Video: Ari Nahmani on local SEO and e-commerce in Google search
All the way from Jerusalem, Israel - we have SEO talk from Ari Nahmani of Kahena.
What Google’s Search Relations team has been doing in response to COVID-19 [Video]
As the dominant search engine, Google has a responsibility to provide timely resources and fight misinformation. Search Advocate Daniel Waisberg explains some of the company’s initiatives in this clip from Live with Search Engine Land.
Google allows retail chains to Post at scale via GMB API — will it last post-COVID?
Google Posts are free and can be a very effective communication or promotional tool.
How SEOs are approaching traffic and budget disruptions [Video]
With typical search behavior out the window, organizations should turn their focus inwards while keeping an eye out for new trends, experts say in this clip from Live with Search Engine Land.
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages and more.
The White House wants us to use Schema for COVID-19 announcements
Private sector businesses are also urged to use the new “SpecialAnnouncement” and “eventAttendanceMode” tags when appropriate.
What top SEOs are telling their clients now [Video]
SEO is a long-term game, so it's important to balance short-term strategy shifts with maintaining the momentum you've already built, experts say in this clip from Live with Search Engine Land.
FAQ: Google’s Popular Products and how to increase your organic product visibility
How to get your products eligible, make your listings more competitive and measure traffic from Popular Products.
SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
Chapter 7: User context signals & search engine rankings
Search results for a given query can vary from user to user. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web. Search engines also try […]
Chapter 8: Toxins & search engine spam penalties
Anyone entering the realm of search engine optimization is likely to encounter some questionable (aka “black hat”) tactics, or Toxins, as we call them in our Periodic Table of SEO Factors. These are shortcuts, or tricks, that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were […]
Chapter 2: Content & search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
Chapter 5: Trust, Authority & Search Rankings
If search engines can decide to trust links or social accounts, can they learn to trust websites? Absolutely. There are several factors that go into establishing a site that both users and search engines will deem trustworthy. Here we dive into the Trust elements of the Periodic Table of SEO Factors. “Just to frame what […]
Chapter 4: HTML Code & Search Engine Success Factors
These elements in the Periodic Table of SEO Factors encompass the HTML tags that provide crucial information to search engines. They help highlight key parts of your content and influence how your pages appear in search results. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What’s the headline […]
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
Chapter 1: Types of Search Engine SEO Factors
There are four major groups covered by Search Engine Land’s SEO Periodic Table: On-page SEO: Content, Architecture, HTML Off-page SEO: Reputation, Links, User Toxins Niche SEO The elements within each group or subgroup are factors you need to consider if you want to increase your site’s organic visibility and rankings. In the top-right corner of […]
Chapter 6: Link building & ranking in search engines
Here we get into the link building elements of the Periodic Table of SEO Factors. Links were the first major “off-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to […]
Essential Guide to SEO: Master the science of SEO
This freshly updated guide walks you through the key tactics of good SEO so you can develop a solid SEO strategy to drive organic traffic to your site. Search engine optimization is essential to your website, yet there are SEO fundamentals you must know to get the website visitors you need. We’ve built this SEO […]
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Video: Dan Leibson on local neural matching and Google My Business issues
Google My Business support is lacking in a big way according to Dan.
SMX Overtime: Optimize ranking in AnswerBox and People Also Ask
SEO expert Joe Robledo explains how to assess where you stand and how you can win, with featured snippets.
16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search
A discussion about the impact of new search behaviors, changing websites and algorithm updates on the massive shifts they're seeing.
Content and coronavirus: How you can differentiate from the masses
How to think about content, SEO and your customers during the crisis -- and prepare for the future.
As advertisers cut back, U.S. paid search spend estimate is slashed by billions
eMarketer argues paid-search is more vulnerable now than in past recessions.
SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.
Google reviews coming out of quarantine
New user reviews, photos, Q&A will return gradually, by category and country.
Bing adds snippet controls to help sites control their search result previews
Google began supporting these new controls last September and now Bing adds control for snippets.