Google Search Console Coverage report improves accuracy on indexed pages
"Index Coverage report can more accurately report on indexed pages," Google said.
Topic: Search engine optimization
Yandex, the big Russian search engine, releases Vega update
Yandex doubled the size of its index, made it faster and added human elements to search.
Video: Will Hanke on teaching SEO and lead generation
Sit down in this St. Louis super market and watch Will and I chat about SEO.
Don’t know much about SEO: Survey finds business owners lack basic knowledge
A survey of almost 400 businesses uncovered uncertainty and confusion about the importance of SEO.
Microsoft brings visual search to Windows search bar
The feature lets users take a full or partial screenshot to be processed by Bing Visual Search.
Bing to update BingBot’s user agent
BingBot is getting a new name, just like GoogleBot - are you ready?
Conductor becomes an employee-owned firm after almost two years under WeWork
WeWork bought the SEO firm in 2018 for more than $120 million.
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product data.
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
Google adding more news content to ‘top stories’ in search results
Users will now see multiple carousels of news stories.
Google now shows carousels of reviews on local business profiles
Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed.
Video: Ben Cook on site migrations & the earlier days in SEO
Listen to my chat with this industry vet.
LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins
Hawkins says the Local Search Forum & the LocalU forum will merge.
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get opened.
BERT is rolling out to Google search in over 70 languages
The algorithm was first introduced to search in October.
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google.
Google search quality guidelines update emphasizes users of diverse backgrounds
Evaluators are reminded not to base ratings on personal viewpoints.
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO
Is there ROI in international SEO? How do you build sites that rank after Google algorithm updates?
How to breathe fresh life into evergreen content (and get fresh traffic, too)
John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets.
Google confirms Nov. 2019 Local Search Update
Google added neural matching in local search, which is why many are seeing local ranking changes in the past month.
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
Google Maps the dominant local search tool, followed by Facebook and Yelp
The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.
Google search results eye candy: How users navigate search features and what it means for SEO
Search behaviors are changing as users "ping pong" their attention across search results pages.
Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you
The move is part of a much larger strategy to host the transaction.
Google Search Console adds Product results filters to performance report
Google announced you can now drill deeper into how your product rich results are doing in search.
Image search click data dropped by Google Search Console
Between November 14 and 19th, Google said it lost image click data in the Search Console performance reports.
Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more
The Lead PM of Bing’s Core Ranking Team sat down and answered some questions around how Bing Search works.
Rich answers in Google mobile search more than doubled since 2018, study finds
Image carousels also occurred 151% more often than the previous year.
Bing says it has been applying BERT since April
The natural language processing capabilities are now applied to all Bing queries globally.
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for 2020.
Video: Learn more about John Mueller, webmaster trends analyst at Google
Do you love cheese? Well, John does.
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
WSJ report about Google search manipulation gets a lot wrong
The media narrative has turned against big tech, and this is an example.
Local business study finds 0% of site traffic coming from email, paid media
Are small businesses not using email or digital advertising? The 'Google Analytics for Local Businesses Study' looked at 11K local businesses.
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
Rand Fishkin on optimizing for and against Google
The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple.
Google starts new Search Console training series on YouTube
Daniel Waisberg from Google has started a new video series to help you learn how to get the most out of Search Console.
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.
SEO myths busted by an ex-Googler
Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you think.