Google’s John Mueller on intent research vs keyword research for 2020
Is Google all in on intent research versus keyword research for SEOs? Maybe not...
Topic: Search engine optimization
Google tests user comments for live TV shows
TV shows get the real-time user comments feature that has been working for sporting events in Google search.
Google working on fixing data in URL parameter tool
The legacy URL parameter tool in Google Search Console is having some issues, Google is aware and working on it.
SMX Overtime: Broaden your reach with YouTube campaigns
Paid media expert and SMX speaker, Ashley Mo, talks bumper ads, video ad sequencing and driving qualified traffic from YouTube.
Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions
From scaling your agency all the way to thinking about SEO in a deeper way - check out this interview.
SEOs must focus on intent research practices in 2020
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.
How verticalization and zero-click will impact local search in 2020
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
Make it easy for search engines to rank your website in 2020
Audit your website and check all the technical signals to understand how search engine algorithms are handling your content.
The consumer decision journey will drive paid search in 2020
In organic search, you're going to see a push of data directly to search engines instead of relying on them to crawl.
A wishlist of improvements for Google My Business in 2020
Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year.
Focus on E-A-T to avoid performance problems in 2020
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.
Online tax-filing services can no longer hide free services from Google Search results
TurboTax and others are prohibited from noindexing their free e-file landing pages, per new IRS rules.
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
Pro Tip: A look back at some helpful tips from our SEO community in 2019
Here are 5 tips from our SEO community we think are worth a second look.
The 2019 search engine patents you need to know about
Bill Slawski of Go Fish Digital shared which patents topped his list this year.
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services
An old industry colleague and friend in the White House is working to improve government websites -- and is hiring.
Google highlights fact-checking while Bing SERP found to be disinformation hotbed
There's still a long way to go to fix the fake-news problem, but even further for Bing according to a new Stanford report.
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
Google Search Console Coverage report improves accuracy on indexed pages
"Index Coverage report can more accurately report on indexed pages," Google said.
Yandex, the big Russian search engine, releases Vega update
Yandex doubled the size of its index, made it faster and added human elements to search.
Video: Will Hanke on teaching SEO and lead generation
Sit down in this St. Louis super market and watch Will and I chat about SEO.
Don’t know much about SEO: Survey finds business owners lack basic knowledge
A survey of almost 400 businesses uncovered uncertainty and confusion about the importance of SEO.
Microsoft brings visual search to Windows search bar
The feature lets users take a full or partial screenshot to be processed by Bing Visual Search.
Bing to update BingBot’s user agent
BingBot is getting a new name, just like GoogleBot - are you ready?
Conductor becomes an employee-owned firm after almost two years under WeWork
WeWork bought the SEO firm in 2018 for more than $120 million.
Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product data.
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
Google adding more news content to ‘top stories’ in search results
Users will now see multiple carousels of news stories.
Google now shows carousels of reviews on local business profiles
Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson confirmed.
Video: Ben Cook on site migrations & the earlier days in SEO
Listen to my chat with this industry vet.
LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins
Hawkins says the Local Search Forum & the LocalU forum will merge.
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get opened.
BERT is rolling out to Google search in over 70 languages
The algorithm was first introduced to search in October.
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google.
Google search quality guidelines update emphasizes users of diverse backgrounds
Evaluators are reminded not to base ratings on personal viewpoints.
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO
Is there ROI in international SEO? How do you build sites that rank after Google algorithm updates?
How to breathe fresh life into evergreen content (and get fresh traffic, too)
John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets.
Google confirms Nov. 2019 Local Search Update
Google added neural matching in local search, which is why many are seeing local ranking changes in the past month.
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.