Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Voice Search to Transform Your Local Search Strategy Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as […]
Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the update.
The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google's guidelines.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s an exclusive insider look at SMX East Sep 5, 2018 by Chris Sherman Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than […]
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European publishers accuse Google and Facebook of ‘plundering’ their content Sep 4, 2018 by Greg Sterling Publishers and media companies have stepped up lobbying for a restrictive copyright law that would […]
Google has added a manual actions section to the new Google Search Console, and the URL inspection tool now works in real time.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How small businesses can see big results with foundational SEO Aug 31, 2018 by Marcus Miller Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO […]
Do you know the difference between On-Page and Off-Page SEO? How about a Sitemap and a SERP? Find out by searching through our [glossary_exclude]SEO Glossary[/glossary_exclude] below. The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know. Please note: The below contains terms, […]
This DIY SEO Toolkit is full of free SEO tools to get you started with search engine optimisation. It doesn’t include every tool out there, simply what you need to get on with SEO without paying a penny. I have used and personally recommend every single one of the SEO tools listed below. All of […]
Contributed by Mike Hayes, Founder of Darby Hayes Consulting If you run a local business, there is a good chance you’ve heard of SEO (and likely been pitched SEO services by numerous email and telemarketers). However, there is a lot of misinformation around the web, and what this guide hopes to do is set the […]
Technical SEO was the very first type of SEO. It used to simply mean making a website in a way that Google’s spiders can read it properly. It now means anything which involved working on the infrastructure of a site. Sitemaps The way to do make sure that Google can crawl your whole site […]
Off-Page SEO is the other main type of SEO. It means anything you do off of a page to improve your page ranking. It mainly means inbound links. An inbound link is simply a link from another website to yours. It now (kinda) includes social media, which is why social media is useful for SEO. Google looks […]
A main type of SEO is called On-Page SEO. This means anything that you can do to a page to make it seem like a good page. Well actually that’s not quite right – you need to do everything you can to make an *actually* good page. Google is trying to show people the pages […]
Spiders. The terrifying answer to how search engines know what is happening all over the internet all the time is that they have an army of millions of spiders. The internet is positively covered in spiders making their way into every nook and cranny and reporting back to their masters on what they find. The […]
Search Engine Optimisation is not really one specific thing – any activity involving working to improve ranking on Search Engine Results Pages (SERPs) can be considered as SEO. It can, however, be broken down into broad topics (which often overlap). It is useful to think of SEO in these terms so you can focus your […]
Google ranks pages by using an algorithm to search its massive database of everything it can find on the internet, and find pages that seem relevant to each individual search. For popular searches, it will have cached the results (or some table of top results at least) so that it can serve them even faster. […]
SEO stands for Search Engine Optimisation and is the process of improving where your webpages appear on organic (non-paid for) search results pages in search engines. A good way to think about it is that search engines want to show people the best possible search results. The best possible search result would be one which […]
SEO stands for Search Engine Optimisation. It is not some complicated form of digital marketing witchcraft. SEO means making Search Engines such as Google like your webpage the most for a search. The reason we include a guide to SEO on a website about Online Advertising is twofold. If you are running paid search ads, then studies have shown that they perform […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page Aug 30, 2018 by Ginny Marvin Make quick changes on the fly from several […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Planning and creating the perfect landing page Aug 29, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any […]
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters that will help drive traffic and sales to your site.
After much confusion, Google has issued a statement clarifying the changes made to the query reports in Google Search Console.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t take it from us. Here’s what SMX attendees say! Aug 28, 2018 by Search Engine Land Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth […]
Over 90 percent of survey respondents also said they were likely to click on the first set of results.
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why websites should be using HSTS to improve security and SEO Aug 27, 2018 by John E Lincoln If you want added security, faster load times and stronger SEO for your […]
Bing is tackling news with a new feature that showcases a timeline of how a story has evolved, different perspectives from news sources and related social media posts on a topic.
When applying a query filter to reporting in Google Search Console, anonymous queries will be removed from click and impression totals.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to manage multiple GMB listings for service area businesses Aug 24, 2018 by Brian Smith Contributor Brian Smith offers insights on how service area businesses can use GMB’s bulk syndication […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier Aug 23, 2018 by Greg Sterling Carrier saw an average ranking position of 1.9 for product queries and 5x […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report shows YouTube and Google video ranking algorithms differ widely Aug 22, 2018 by Barry Schwartz A new report shows that there’s little correlation between ranking well in YouTube search and […]
A new report shows that there's little correlation between ranking well in YouTube search and doing the same in Google video carousels.
Google is opening up Google Search Console automatically, so countless webmasters and site owners will have more access to data and important website alerts.
Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and advanced tactics to help you succeed in local search.
Don't get fancy with your HTTPS site migration. Keep it simple and consistent, and use 301 redirects, says Google.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A checklist: Important SEO points to cover in a content campaign Aug 21, 2018 by Paddy Moogan Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how […]
Google continues to port features from the old Google Search Console to the new beta Search Console.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Ramp Up Your Amazon Ad Game: 5 tips for success Aug 20, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 15 questions to ask yourself before publishing a new landing page Aug 17, 2018 by Jacob Baadsgaard Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions […]