Topic: Search engine optimization

SearchCap: Moz with STAT & marketing automation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platformOct 10, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation […]

Moz acquires STAT Search Analytics

Seattle-based Moz has acquired Vancouver, Canada-based STAT Search Analytics for an undisclosed sum. The acquisition is the most recent in a year that has seen a number of boutique firms sell to larger search marketing industry players. Why marketers should care Moz has been a leader in the SEO tools space for nearly a decade, […]

SearchCap: Google+ closing down, Bing Ads Editor in-marketing audiences & Google My Business analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports in-market audiencesOct 8, 2018 by Ginny Marvin Manage in-market audience associations in bulk. Google to close Google+ after 7 years: A look back at the impact […]

SearchCap: Bing Ads language targeting, Google Assistant redesign & dynamic rendering support

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google redesigns the Assistant for touch and digital transactionsOct 3, 2018 by Greg Sterling The new capabilities help developers and further Google’s cross-platform Assistant strategy. Here’s how to copy old AdWords […]

SearchCap: Google family led icon, link building and SEO audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A basic SEO audit for small businessesSep 28, 2018 by Marcus Miller Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps […]

Email Marketing Guide

Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, Geo-Targeting, Programmatic and every other advance in technology and acronym use, Emails are still the most effective thing you can do to get […]

Link building in the age of content skeptics

When Google appeared on the scene two decades ago, it quickly outshone popular search engines such as AltaVista, Infoseek and Lycos for two primary reasons. First, most search services were caught up in what would prove to be a fatal fad: turning their home pages into a “portal” for the internet while neglecting their core […]

SearchCap: Google AMP stories, SEO complexities and algorithm updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google’s March, April and August updates might fit togetherSep 26, 2018 by Eric Enge In Google’s mind, does brand authority trump breadth and depth of content? Here’s a new perspective […]

SEO

SearchCap: Bing augmented reality & Quora targeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Augmented reality artist creates sculptures using Bing searchSep 21, 2018 by Chris Sherman At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random […]

Augmented reality artist creates sculptures using Bing search

At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e.g., “Flower”) into a simple field, then watched as results were mapped to the wireframes of the digital sculptures. Bing API connected to AR platform. The sculpture forms were created by 3D sculptor Michael Murphy, […]

SearchCap: Google mobile-first indexing notices, Bing AMP for news & Google Ads call reporting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google floods webmasters with ‘mobile-first indexing enabled’ notificationsSep 20, 2018 by Barry Schwartz Did you get a notice from Google that your site is now enabled for mobile-first indexing? You’re not […]