Topic: Search engine optimization

SEO

SMX Advanced Rates Increase Saturday – Register Today!

Super early bird pricing for SMX Advanced expires this Saturday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in experts-only sessions and network with fellow internet marketing thought leaders. Check out the tactic-packed agenda including these new […]

SEO

Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced

SMX Advanced keynotes deliver first-hand insights. This year is no exception. Advertise on Google? Get the scoop on what’s new and what to expect from vice president of product management Jerry Dischler in his Q&A packed keynote conversation. SEO your specialty? Google’s webmaster trends analyst Gary Illyes will take on all your questions about SEO, […]

SEO

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs

New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the U.S. smartphone population, these mobile users search more and rely more on their mobile devices than conventional smartphone users. The segment is defined […]

SearchCap: Google On HTTPS, Apple & Google Deal & Bing With NCAA

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Patrick Pichette, Google’s CFO To Retire Google’s long term CFO has told the company he wants to retire over the next six months but will help the company find a replacement. […]

Prediction: Apple Will Not Renew Google As Safari Default Search Engine

I’m going to predict that Apple and Google will not renew their Safari default search deal in the U.S. Both parties now have reasons not to renew. We don’t know precisely when their deal is up, but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo are independently competing for the Safari business and that Apple’s Eddie Cue is […]

SearchCap: SEO Fears, Google Security Flags & Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says They May Flag Broken Security Certificates In The Search Results Google may flag sites that have broken security certificates in the search results. They may also boost the ranking […]

SearchCap: YP Launches Local Search Marketplace, 2015 Search Predictions & Content Marketer’s SEO Guide

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YP Launches New Local Search Marketplace For National Advertisers Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local […]

SEO

YP Launches New Local Search Marketplace For National Advertisers

Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these national-locals called “ypSearch Marketplace.” It’s a paid-search, bidded marketplace that […]