Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
Topic: Search engine optimization
What is link velocity? How it impacts SEO and rankings
Learn what link velocity is, why it matters for SEO, and how to manage link acquisition speed to avoid penalties and improve rankings. Get expert tips and best practices.
7 ways to grow brand mentions, a key metric for AI Overviews visibility
To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.
Google updates local ranking documentation
Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.
How to make ecommerce product pages work in an AI-first world
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.
Internal linking for SEO: Types, strategies & tools
Learn how to build a powerful internal linking strategy that boosts rankings, improves crawlability, and strengthens topical authority across your site.
5 one-click Google Ads segments to save your budget
Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.
How to keep your SEO skills sharp in an AI-first world
As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, and how to stay competitive in the AI era.
Geoptie: Free GEO tools every SEO professional needs in 2025
AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era.
Is web traffic a vanity metric? Not if you’re a publisher
For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world.
How to save $150,000 in brand CPC costs: Brand bidding explained
Brand bidding silently drains your budget. Learn how to spot it and turn lost clicks into sales.
What generative search means for brand visibility (and what CMOs are doing about it)
Join our experts to learn how generative search shapes your brand—and how to take back control.
Enterprise SEO: A complete guide for scalable search success
Master enterprise SEO with strategies for scale, governance, and global visibility. Learn how large organizations drive results across millions of pages.
Organic search vs paid search: Which should you choose?
Compare SEO vs PPC in cost, speed, ROI, and long-term value. Discover when to use each, how they work together, and what most guides leave out.
Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO
Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.
The new marketing war isn’t for clicks – it’s for memory
Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.
3 ways to make sense of YouTube’s messy attribution
Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.
No, llms.txt is not the ‘new meta keywords’
SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility tomorrow.
Previsible acquires Internet Marketing Ninjas in SEO agency shakeup
The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.
Google Search Console adds Discussion forums search appearance filter
Google has long supported Discussion forums rich results but now you can report on those search results.
Google AI Mode available in India without sign-in
Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to all, without sign-in.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
Crawlability 101: Fix SEO to get seen by search engines
Crawlability refers to how easily search engines access your site. Learn what it is, why it matters, and how to fix crawl issues that hurt SEO.
Google generates nearly 13% of People Also Ask answers: Data
Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities for SEO.
Unlocking organic shopping: 8 insights from Google’s free listings
Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.
How to stay grounded (and inspired) as AI changes search and SEO
Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. Here’s how to keep up without burning out.
Google proposes new search display to avoid EU antitrust fine
Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for advertisers across key verticals.
Why your Google event post isn’t showing and how to fix it
GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s criteria.
11 of the best free tools every SEO should know about
Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.
Banned terms on Amazon: What keywords can trigger listing flags
Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay accurate while avoiding policy violations.
Excel for SEO: 10 formulas to work smarter
Master Excel for SEO with expert formulas, templates, and workflows. Analyze data, audit sites, and streamline SEO tasks using advanced Excel techniques.
What is local SEO? Guide to ranking in local search results
Learn what local SEO is, how it works, and why it's vital for businesses. Discover strategies to boost visibility in Google’s local search and map pack.
Google June 2025 core update rolling out now
This is the second core update of 2025 and this update will take about 3 weeks to complete.
Google’s token auction: When LLMs write the ads in real time
Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through advertiser bids.
Google releases new Search Console Insights report
It is now also a new tab within Google Search Console.
Disavowing backlinks: How to safely remove toxic links for SEO
Discover how disavowing backlinks can protect your site from SEO penalties. Learn best practices, common pitfalls, and how to identify harmful links quickly
Google penalties: Advanced detection, recovery, and prevention strategies
Learn how to identify a Google penalty, fix manual and algorithmic actions, and protect your site from future SEO penalties with expert-level strategies.
Survey says: AI is changing search, but links still matter to SEOs
SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, survey shows.