International SEO basics: structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Topic: Search engine optimization
Google Search tests “Preferred Sources” for Top Stories
Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt in right now.
How to rank for high keyword difficulty queries: A strategic guide
Understand what keyword difficulty means, how it’s calculated, and how to find SEO keywords you can rank for faster with smart competitive analysis.
Google’s Liz Reid: It isn’t AI or search; it’s AI in search
Reid believes AI is a natural extension of what search has always tried to do: organize the world’s information and make it more useful.
SEO-friendly URLs: What you need to know
Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence visibility.
The 5 new realities of search: Rethinking content strategy for 2026 and beyond
Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being reshaped – for good.
As Google shifts to AI search, legacy SEO faces a new reality
Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.
How Google AI Overviews are changing the PPC game
AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast.
Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.
Google Search Console URL Inspection tool: 7 practical SEO use cases
The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.
An AI-powered process to diagnose E-E-A-T issues
As AI takes over search, E-E-A-T is how brands stay visible. Audit credibility gaps and position yourself as the choice AI recommends.
4 ways to use Semrush to discover Reddit opportunities
Tap into Reddit’s search power. Use Semrush to track mentions, find content gaps, and grow your brand’s visibility.
AI search clicks aren’t always better traffic: Study
AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims.
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.
How to build a traffic-first strategy in a fragmented search world
Ranking well doesn’t guarantee clicks. Build an SEO strategy that unifies teams, targets every SERP surface, and drives real traffic.
Google AI Mode now available in India
Google's first international expansion of AI Mode goes to India, via Search Labs.
SEO copywriting in 2025: 5 pillars for ranking and relevance
Writing for Google and real people? These SEO copywriting pillars will help you do both – without sounding robotic.
If AI killed your SEO strategy, you didn’t have one
AI isn’t the disruptor. It’s the stress test.
SEO pioneer and content expert Jill Whalen passes away
Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ethical form of search marketing.
The ultimate Google Search Console guide: Everything you need to know
Learn how to use Google Search Console to monitor site performance, fix indexing issues, and boost your SEO rankings with this step-by-step guide.
Build rankings, authority, and AI search visibility with hyperlocal PR
As AI search evolves, one old-school tactic is gaining new power: hyperlocal PR.
Ecommerce marketing strategies to boost sales
Learn top ecommerce marketing tactics—from SEO to social ads—that drive traffic, increase conversions, and grow your online store in 2025 and beyond.
44 marketing initiatives where AI alone will fail
Here’s where AI still can’t match human judgment – and why marketers shouldn’t hand over the keys just yet.
Google updates its URL structure best practices document with added examples
There was no change to how Google Search handles URLs with this document update.
Google launches Search Live with talk and listen within Google App
This is available for those U.S. for users enrolled in the AI Mode experiment in Labs.
How to align your SEO strategy with the stages of buyer intent
Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.
3 soft skills that are critical for SEOs in 2025
With AI and data everywhere, SEOs must adapt. Learn why soft skills like storytelling and audience empathy matter more than ever today.
Google AI Mode traffic data comes to Search Console
AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements are tracked.
What is the Google Local Pack? How to rank in the 3-pack
Learn what the Google Local Pack is, why it matters for local SEO, and proven tactics to rank your business in the 3-Pack and boost local search visibility.
Confessions of a PPC-only agency: Why we finally embraced SEO
SEO used to feel like guesswork. Not anymore. Here’s how a PPC-first agency turned it into a performance machine.
Google tests Audio Overviews for Search results
Google's Audio Overviews test offers AI-generated spoken summaries and related links directly in results for hands-free, on-the-go browsing.
The future of SEO is now: Growth & visibility
The future of SEO is unfolding in real-time. Wondering what’s next in SEO? Find out how modern SEO professionals become growth and visibility experts.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
How long does SEO take to work? Understanding ranking timelines and the truth behind “quick results”
Wondering how long SEO takes? Learn what to expect in 3, 6, and 12 months — plus key factors that influence how fast you’ll see results in search rankings.
Stop sabotaging your PPC success: 13 traps that kill growth
Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation.
Google AI Mode finally rolling out to all users in the U.S.
Google announced at I/O, three weeks ago, AI Mode will roll out to all US users and now that seems to be happening.
Google to drop support for several rich result types to simplify the search results page
Specifically these will no longer be supported; Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
Reddit uses AI to translate millions of pages and Google’s OK with it
Google also removed the section in their help docs on using the robots.txt to block all automatically translated pages.
Chunks, passages and micro-answer engine optimization wins in Google AI Mode
Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.
On-page SEO in 2025: What you need to know
Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility.