How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl
Get access to new research from Search Engine Land & Fractl on AI search trends, SEO strategies, and what’s next for marketers.
Topic: Search engine optimization
Google Web Guide for AI organized search results
This is a search labs experiment, opt in only now, for the web tab within Google Search.
Google’s AI Overviews are hurting clicks: Pew study
Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.
A smarter Reddit strategy for organic and AI search visibility
Reddit influences both search rankings and AI results. Show up with value, not risk, using a phased approach that earns trust and visibility.
Google says normal SEO works for ranking in AI Overviews and LLMS.txt won’t be used
Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.
In GEO, brand mentions do what links alone can’t
Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.
How important are backlinks for SEO in 2026?
Links used to rule SEO. Do they still? Or are they just another outdated tactic in a world of AI-driven rankings and smarter algorithms?
Google launches Google Trends API
This is a limited Alpha release, so only a small number of people will gain access to this tool.
Title tags: Your complete SEO guide
Discover how to write effective title tags that improve click-through rates and rankings. Learn key tips, common mistakes, and SEO-friendly formats.
Google Analytics adds Reddit Ads integration, lead gen tools
Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.
The AI-driven reputation repair toolkit: What’s working in 2025
AI is driving smarter, faster, and more ethical reputation repair. Discover the tools helping brands protect and rebuild their image online.
How to justify your SEO budget in 2025
When SEO is on the chopping block, show its worth with compounding ROI, diversified traffic, and clear impact at key decision moments.
Top link building services to scale your SEO efforts
An extensive list of top link building services that can accelerate organic rankings and brand visibility.
What is negative SEO? And how to prevent, detect, and recover from it
Learn how negative SEO works, how to spot common attacks like spammy links, and what steps to take to protect your site and recover lost rankings.
SERP features: Types, benefits, and how to rank
Explore all major SERP features, why they matter for SEO, and how to optimize your content to earn more visibility, clicks, and traffic in search results.
Ecommerce SEO: Start where shoppers search
Learn how to optimize your ecommerce site for SEO. Get strategies for product pages, technical SEO, site structure, and driving high-intent traffic in 2025.
“Near me” SEO: Optimize for local searches that convert
Capture high-intent local traffic. Learn how to rank in “near me” searches with smart SEO tactics, GBP tips, and hyperlocal content strategies.
Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities
A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.
Data providers: Google June 2025 core update was a big update
Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.
How to audit your brand’s full SERP presence
Ranking high doesn't mean you're showing up well. Here's how to evaluate your real search presence – your most overlooked brand asset.
Maximize the value of your existing content: A proven method to boost your visibility
Turn outdated or scattered pages into a high-performing content structure that drives more traffic, with no need to publish more.
Digital PR for SEO: Backlinks, authority, and rankings
Discover how digital PR boosts your SEO by earning high-quality backlinks, increasing brand visibility, and building authority.
An AI-assisted content process that outperforms human-only copy
Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or results.
Don’t kill your SEO budget, shift it
SEO budgets are under pressure. The winners? They’re not cutting – they’re reallocating. Here's how to rethink your SEO strategy.
11 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
Google homepage search box rolling out AI Mode button
It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
Lazy loading explained: Speed up your site & UX fast
Improve load times and boost SEO with lazy loading. Learn how it works, when to use it, and how to implement it without breaking your site experience.
Natural backlink profiles: What they are & why they matter
Avoid penalties and build long-term SEO strength. Learn how to earn natural backlinks, spot red flags, and create a profile Google trusts.
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
Chunk, cite, clarify, build: A content framework for AI search
AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted.
Google June 2025 core update rollout is now complete
This is the second core update of 2025 and it took over 16 days to complete.
LLM perception match: The hurdle before fanout and why it matters
If LLMs don’t see you as a fit, your content gets ignored. Learn why perception is the new gatekeeper in AI-driven discovery.
Your website still matters in the age of AI
AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the AI era.
Google Search Console adds 24-hour comparison views to performance reports
You can access these new views under the comparison section.
FLUQs: Answer the hidden questions or vanish in AI search
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
How AI is reshaping SEO and what’s next
Generative search experiences are rewriting the SEO playbook, raising new challenges around visibility, trust, and content strategy.
Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
What is link velocity? How it impacts SEO and rankings
Learn what link velocity is, why it matters for SEO, and how to manage link acquisition speed to avoid penalties and improve rankings. Get expert tips and best practices.
7 ways to grow brand mentions, a key metric for AI Overviews visibility
To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.