Will GEO replace SEO – or become part of it?
GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.
Topic: Search engine optimization
Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
Bing Webmaster Tools has added some useful upgrades.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
GPT-5 is here: OpenAI promises better writing, faster research
OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and complex task handling.
How generative answers are changing the user journey
Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you're left behind.
‘Search everywhere’ doesn’t mean ‘be everywhere’
Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and platform-native creativity.
Becoming AI-native: The next leap for SEO professionals
Your SEO career depends on more than tool usage. Find out what it takes to become an AI-native SEO and lead the future of search.
An SEO guide to understanding E-E-A-T
E-E-A-T shapes how Google ranks your content. Learn what it means, why it matters for SEO, and how to build trust, authority, and credibility online.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
ChatGPT is using Google Search, multiple tests suggest
Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google Search results?
Google says AI is boosting Search. Yes, but…
A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks
The web is multilingual – so why does search still speak just a few languages?
Despite AI’s promise of inclusion, search and LLMs still sideline minority languages. Here’s why it matters – and what must change.
How Perplexity ranks content: Research uncovers core ranking factors and systems
A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain boosts, and signals driving content visibility.
From search to answer engines: How to optimize for the next era of discovery
Traditional SEO isn't enough in the world of answer engines. Optimize for LLMs, boost AI citations, and engineer relevance at scale.
AI traffic is up 527%. SEO is being rewritten.
AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report.
Why your content strategy needs to move beyond SEO to drive demand
It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and sales.
AI ate my traffic
Get it back with email.
SEO accessibility: Make your site searchable for all
Great SEO starts with access for everyone. Learn how to optimize your site for users with disabilities while boosting rankings, UX, and compliance.
SE Ranking acquires Planable to expand into social media, AI search
SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social platforms.
Crawling for AI search: Balancing access, control, and visibility
Crawling has always shaped visibility – but AI search raises the stakes. Learn how to stay seen without losing control.
Danny Sullivan no longer the Google Search Liaison
Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.
Your ChatGPT conversations may be visible in Google Search
Google is indexing shared ChatGPT links – exposing prompts, responses, and sensitive info you may have unknowingly made public.
Why AI visibility starts with ops – not marketing
From shipping delays to support issues, AI tools are picking up on what ops gets wrong. This is the wake-up call for COOs and CMOs to align.
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.
Brands dominate Google AI Mode, struggle in AI Overviews: Study
Google’s AI search now runs in two modes. New data shows how brand presence, stability, and citations differ.
How AI overviews are reshaping Google search
Semrush analyzed 10M+ keywords to reveal how AI Overviews are impacting visibility, clicks, and SEO strategy.
User-first E-E-A-T: What actually drives SEO and GEO
Too many reduce E-E-A-T to a box-ticking exercise. Real growth comes from content users trust – and that trust drives visibility everywhere.
AI isn’t the enemy: How bloggers can thrive in a generative search world
Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.
Stop guessing, start testing: The hypothesis-driven SEO approach
Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter results.
Brand mentions and how to make the most of them
Learn how brand mentions—linked or unlinked—impact SEO. Discover ways to track, optimize, and turn them into lasting search visibility.
The entity SEO fix that separated two Danny Goodwins
A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here's how it got untangled.
When traffic isn’t enough: Rethinking ‘top-performing’ content
Your content’s doing numbers – but is it doing business? Learn how to connect traffic to real outcomes and avoid common performance traps.
Best strategies to fight trademark abuse in paid search
Trademark abuse hits your numbers and steals your money. Learn how to counter this with advanced automated monitoring tools.
Google releases AI Mode in the UK
The third country to get AI Mode in Google Search is the United Kingdom.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
What is link equity and why does it still matter in an AI landscape?
Learn how link equity influences search rankings, what factors affect it, and how to build stronger internal and external links to boost your SEO performance.
What is organic search visibility? How to measure and improve it
Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.
Topical authority: How to become the go-to resource on your topic
Want to outrank competitors? Learn how to build topical authority, earn trust with Google, and become the go-to source in your niche—fast.