The dehumanization of SEO: Displaced by code, ignored by communication
When SEO gets reduced to keywords, audits, and content production, software will always look cheaper. That’s where the real risk begins.
Topic: Search engine optimization
Google’s top ranking factors, according to 131 SEO professionals
Search intent ranks highest, backlinks remain influential, and original research outperforms scaled AI content in perceived ranking impact.
Content gap analysis: The complete guide
Learn exactly how to conduct Content Gap Analysis. This guide will help you find “Content Gaps” so that your content shoots to the top of the search results.
Five best HARO alternatives (expert review)
Discover 6 powerful HARO alternatives for media outreach and backlinks. Compare features, pricing, and success rates to find your best option.
YouTube video description: 9 essential tips for better descriptions
This page shows you how to create SEO-friendly descriptions for your YouTube videos. Includes lots of strategies working right now.
Jessica Bowman: SEO can’t win AI visibility alone
AI weighs reviews, operations and reputation — not just content. Bowman says future visibility depends on the whole business.
How to use SimilarWeb for SEO and content marketing
Want to get the most out of SimilarWeb? This in-depth guide will show you how to boost your SEO and content marketing campaigns with SimilarWeb.
4 risks hiding in your branded search results
Your branded search results can change in ways that affect visibility and perception. Learn what to monitor and how to spot emerging risks.
On-page SEO template
A free, downloadable on-page SEO template (no email or sign up required).
Caught by Google’s spam update? Don’t make recovery harder
Rushed fixes can make recovery harder after a Google spam update or manual action. Here’s what to investigate, address, and avoid.
The AI hours nobody on your marketing team is counting
AI adoption can turn marketers into unpaid (ineffective) software teams, while the real work absorbs the opportunity cost.
SEO vs. GEO, AEO, LLMO: What marketers need to know
Confused by GEO, AIO, LLMO, and AEO? This guide breaks down what each acronym means, how they relate to SEO, and what really matters for AI search visibility.
Google Gemini vs ChatGPT: Which AI chatbot is better in 2026?
Curious which AI tool is better: Google Gemini or ChatGPT? We ran tests on both for research, SEO, image generation, and more.
Before scaling programmatic SEO, prove the pattern works
Your first 50 pages can tell you whether the next 5,000 are worth building. Here’s how to turn a pilot into a scaling decision.
Google says DMA changes in EU resulted in worse degradation of search quality ever
Google said "the changes mark the largest reduction in quality of service at the world's most popular internet search engine in its 29-year search history."
How to build an AI governance framework for SEO
From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.
Why growing restaurant chains win at local search and AI visibility
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.
YouTube cards: What are they, how to use them, and best practices
A complete guide to YouTube cards.
Semrush is bringing AI visibility under the Spotlight
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
USA TODAY overhauls audience strategy, citing search pressure
The overhaul includes layoffs and a new audience team structure as AI platforms send fewer users back to publisher websites.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
BuzzStream review: Is this link building and outreach tool worth it?
I reviewed BuzzStream for a week. Does it work? Is it worth the money? I reveal everything in this review.
7 proven blog post templates (That work like a charm)
This is a list of 7 detailed blog post templates that are proven to drive traffic to your blog.
SEO and PPC are sitting on each other’s best insights
The keyword that’s too expensive for PPC could be your next SEO priority. The page that ranks first could tell you where to cut paid spend.
How to build a defensible SEO budget for 2027
Show leadership what your SEO investment protects, where growth is justified, and which bets are worth testing as search keeps changing.
What is a marketing funnel? Complete beginner’s guide
Learn how to create effective marketing funnels that turn visitors into loyal customers. Start optimizing your sales process today.
SEO budgets: Where to invest for maximum impact as search evolves
With so many changes in search, where should you invest? Find out with our detailed guide and get our free SEO budget reallocation calculator.
YouTube channel description: Crafting the perfect one
What is a YouTube Channel Description? And what should you write? I’ll show you exactly how to write a compelling (and SEO-optimized) Channel Description).
The SEO warning signs before organic traffic falls
A healthy traffic graph can mask lost commercial visibility. Find the signals hiding in your rankings, queries, landing pages, and leads.
3 SEO priorities to win organic traffic in 2027
Prioritize commercial content, make your best answers easy to extract, and build authority signals for organic and AI search visibility.
AI works best when it removes work, not judgment
AI becomes risky when you delegate judgment. It becomes an “easy button” when you delegate tedious, repetitive, and mundane work.
From content creation to content orchestration: How agentic AI changes the role of content strategists
Agentic AI is shifting content strategists from writing copy to orchestrating workflows. Here's what the new role demands and what stays human.
Video SEO: The complete playbook
Video SEO is critical to standout among video content. Check out this ultimate guide to ranking your videos in YouTube (and in Google).
Shopify revenue and merchant statistics
Interesting Shopify stores stats. Includes data on merchants, sales, revenue and more.
Lily Ray on why shortcuts rarely win in SEO or AI search
From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.
25 creative ways to find new content ideas
25 easy ways to find LOTS of new content topic ideas, including tools and strategies.
10 important SEO metrics to track
Learn exactly how to track your SEO efforts. Includes actionable info and lots of real-world insights.
SEO strategy template
Free SEO strategy template to help you create a long-term approach for increasing search engine traffic to your site.
Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.
Audience retention: How to keep video viewers hooked
A complete guide to Audience Retention. Learn what it is, why it’s important, and how to maximize it.