Digital PR vs. manual link building: Adapting to the modern search landscape
Relationships are the new currency of the web. Discover why digital PR is overtaking manual link building in the age of semantic search.
Topic: Search engine optimization
Google warns against content pruning as CNET deletes thousands of pages
Google says deleting old content just because it's old isn't beneficial for SEO. However, pruning content can be helpful – when done right.
Ecommerce brand debuts AI-generated product review summaries
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
Why search marketing education is a MUST within companies
There's a critical gap in search marketing education and leadership within companies. Here's why addressing it matters and ways to solve it.
Judge: No evidence Google harmed competitors by limiting search visibility
Anticompetitive claims related to Google Search Ads 360 and the company's mobile search dominance are moving forward.
Google reduces the visibility of HowTo and FAQ rich results in search
You may see a drop in click through rates from Google Search if you are impacted.
From SERPs to CHERPs: Generative AI results need their own name
Introducing the CHERP, or chat experience results page. It's time to give a name to the output of today's generative AI experiences.
How to determine the SEO metrics that matter
Struggling with vanity metrics in SEO? Refocus on impactful metrics driven by customer journeys and elevate your strategic decisions.
Moz debuts new metric, Brand Authority, to measure brand strength
Online brand strength is calculated as a score between 1-100. The metric is meant to capture broad signals of an brand's influence.
How ChatGPT can help you optimize your content for entities
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
A tale of two snippets: What link attribution in SGE tells us about search
More on the latest UI changes in SGE and how this new feature fits into the evolution of search engine results.
Google Search Console link report fixed
Two weeks ago Google confirmed its link report had reporting issues, those reporting issues are now resolved.
Can search engines detect AI content?
Explore the intricacies of AI-generated content in search and how Google's long-term goals might be shaping its response to the technology.
Google Chrome adds search suggestions, trending searches on mobile
Google has updated the mobile version of Chrome with four new search-related features you might find useful for content planning and research.
Google Search Generative Experience adds videos to AI-generated answers
Google also confirmed adding links to the AI-generated answers and continues to work to improve speed.
Schema usage up 4x among top ranking ecommerce sites
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.
How to create a link building strategy
Learn the elements of a "good strategy" and a method to map your situational analysis into a strategic link building framework.
YouTube tests AI-generated summaries on search, watch pages
YouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
Why internal site search can be your competitive edge in enterprise SEO
Unlock the "why" behind the "what" and build a cleaner, smarter SEO approach that sets your enterprise website apart.
How to build an SEO-forward culture in enterprise organizations
Learn ways to navigate the challenges of getting SEO buy-in and managing stakeholders in enterprise settings.
7 reports SEO and PPC can use to help each other succeed
Create powerful organic and paid search campaigns with intentional communication and data-sharing between your SEO and PPC teams.
Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
How to audit your YouTube channel for brand success
From understanding key metrics to auditing your channel, here's how to elevate your brand's visibility on YouTube.
New Google Merchant Center policy: AI-generated reviews are spam
In addition to its Automated Content policy, Google clarified its existing Merchant Center policies and enforcement behavior.
Google Search rolls out site name updates and workarounds
After much frustration over the new Sitenames feature in Google search, Google released some additional updates.
Bing Search and Bing Chat officially rolling out dark mode
A new "dark" setting will appear in your search settings under the "appearance" section.
How long SEO takes to work
Learn the average timeframe to see results from SEO and key factors that influence your SEO program's performance.
Information gain in SEO: What it is and why it matters
Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead.
Twitter is now brand X
Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and X.com now redirects to twitter.com.
Google to fix link report in Search Console
After numerous reports of Google showing a fraction of the sites links, Google said it will fix an issue with the report.
Unleashing enterprise SEO superpowers: The 4 pillars for SEO success
Navigate technical SEO challenges, unmask SEO insights and build strong relationships for triumphant SEO glory.
The most underrated SEO factor
Unlocking the SEO secrets: The powerful impact of branding on SEO.
The Beginner’s Guide To On-Page SEO
SEO isn’t rocket science. It’s just one of those things you either have the time to learn and implement properly or don’t. In this beginner’s guide to on-page SEO are some ways for you to grow traffic from Google to your website organically. 1. Meta Titles & Meta Descriptions Don’t be scared off by the terminology […]
Google updates Misrepresentation policy with key information on building trust
There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
An SEO guide to understanding user intent
Align content with different stages of a searcher's journey and leverage intent-based strategies for better SEO results.
How to use ChatGPT to uncover keyword variations other tools miss (prompts included)
Boost your page's relevance, rankings and traffic by using ChatGPT to generate all the various ways people search for your topic.
Why using AI to create YMYL experts is a REALLY bad idea
Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its detrimental impact to the SEO industry.
Washington Post shares SEO and web performance guidelines
The Washington Post has shared a document outlining 'proven strategies and guidelines' around SEO and optimal site practices.
How to use AI and Chrome extensions for quick SEO wins
Seven actionable, quick SEO wins you can achieve by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions.
9 warning signs your SEO consultant is NOT competent
Not every SEO consultant is qualified. Hire the best SEO consultant for your needs by watching out for these red flags.