5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin
Learn how OpenAI's latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results.
Topic: Search engine optimization
30 ways enterprise organizations can grow SEO with limited resources
Learn how to distribute SEO responsibilities, use AI to increase productivity, build internal SEO expertise and more.
85% of titles feature keywords in Positions 1-5 of Google
New survey of enterprise marketers finds 50% spend 4-6 hours and 30% spend 7-9 hours per week writing titles and meta descriptions.
12 strategies to scale your SEO team without losing your culture
Scaling an SEO team doesn't mean sacrificing culture. Learn practical steps to grow your team while maintaining a strong culture.
Using ChatGPT to drive technical SEO
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more.
Mitigating technical SEO issues by empowering engineers
Engineers are at the forefront of web development. Here's how their understanding of technical SEO can be transformative for an enterprise.
Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler
At least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking GPTBot, a new analysis finds.
Google Search can now index CSV files
Google updated its help document to say it can now index Comma-Separated Values (.csv) files.
Google Business Profile robocall scams are increasing
New report finds scammers are ramping up efforts to trick business owners into paying for help with free Google Business Profile listings.
Reddit launches first-party measurement tools
Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization.
How generative AI will change SEO as a profession
AI isn't coming for our jobs just yet, but the industry is changing. Here's what generative AI means for the future of SEO.
How to safeguard your content strategy in an AI-driven search landscape
Adapt your content strategy for the AI-powered search era. Understand Google's guidelines for creating helpful content for searchers.
How to build SEO into a new website from the ground up
Launching a new website takes more than just design and content. Infuse SEO into each stage of the process, from strategy to launch.
Bing Chat data may never come to Bing Webmaster Tools
After promising this for months, Microsoft has never released it and now won't offer a comment.
Google Search app could soon introduce a new Notes feature
Feature would let users leave comments about webpages. It is expected to appear as a new Google Labs experiment.
Google releases August 2023 broad core update
This is the second Google core update of 2023. The rollout is expected to take up to two weeks to complete.
Google on ranking updates: Focus on big picture, not individual signals
Google also stressed the importance of authentic content in an AI world and thinking about satisfying the people who find your content.
Why you should prep your holiday SEO campaigns now and how
Don't wait for the holiday rush! Kick off your SEO preparations now and maximize your holiday sales potential for seasonal success.
AI-generated content: To label or not to label?
With the rapid adoption of AI content creation tools, is it necessary for publishers to adopt AI labeling policies?
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
How to optimize for search intent: 19 practical tips
From classifying user intent to analyzing SERPs, learn practical steps to align your content with what searchers are looking for.
Beyond search volume: Future-proofing keyword research for SEO
Evolve your keyword research strategy for modern SEO. Explore the shift from search volume to quality, context, and user intent.
Google stops testing links in Search Generative Experience snapshot answers
This test began earlier this month and it seems Google has now paused showing links in these AI-generated answer results.
How your approach to content needs to change: People, process and technology
The dynamics of content optimization in the age of AI and evolving user preferences, and how to balance AI assistance with human creativity.
Using AI chatbots to 10X your keyword research
Here's why you should bake AI into your day-to-day SEO processes and tips on how to do it from SEO expert Aleyda Solis.
How ChatGPT plugins can up your SEO game
Discover innovative ways to elevate your keyword research, content optimization and link building strategies with ChatGPT plugins.
Six ways generative AI can transform your search strategy
The death of the 10 blue links: The revolutionary role of generative AI in search.
Google: Don’t worry about SEO tool scores
Website authority scores, spam scores – Google doesn't use any of those in ranking. It's just an SEO myth that won't die.
Google Business Profiles to let you manage your social links
While Google showed social media profile links for local listings for a long time, Google Business Profiles may soon let you manage those links.
XML sitemaps and SEO: What you need to know
You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.
How to target highly competitive organic keywords: An advanced approach
Learn how competitive analysis, keyword research, and audience insights can help your brand stand out and dominate the search results.
How and why to create a brand
There’s no simple solution, but here is what your branding strategies should include.
No, outbound links won’t help your content rank better on Google
Linking out won't help your SEO. What will? Get the lowdown on Google's stance as shared by John Mueller, plus tips for user-focused linking.
Why we should set higher standards for content production
If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.
SEO stakeholder management: When your ‘no’ isn’t enough
Learn to communicate risks, align metrics and navigate instances when SEO advice is disregarded in favor of business priorities.
YouTube enables linking between Shorts and long-form videos
The links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products.
11 GA4 training courses to help confused marketers
If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.
Tracking 20 years of search
Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023.
Google tests scan-to-call QR codes and extra images on sponsored ads
Sponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code.
YouTube launching New and Returning Viewers by Format report
The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.