What higher ed data shows about SEO visibility and AI search
Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search.
Topic: Search Influence
Will Scott on AI content reuse, schema and semantics, and generative engine optimization
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How keyword segmentation can increase Google Shopping profits Oct 18, 2016 by Digital Marketing Depot Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels […]
SearchCap: Google Flights updates, SEM testing & MarTech Today launch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Flights now shows expected airfare cost increases & filter for hotel discounts Oct 17, 2016 by Amy Gesenhues During the coming weeks, Google Flights will also roll out email notifications […]
SearchCap: YouTube election search trends, Google’s top search ranking factors & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube reports 224% jump in refugee-related searches since start of elections Mar 24, 2016 by Amy Gesenhues According to YouTube, refugee, immigration, gun control, economy and health care related searches have […]
Get Your Local On At SMX West & Local Search Workshop In San Jose
Join the pre-conference workshop for a broader and deeper dive into local.
SearchCap: Google Updates Local Guides, Bing Rewards On MSN & New AdWords Tests
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Using Points To Boost User Reviews, Beef Up Maps Content Nov 13, 2015 by Greg Sterling A couple of years ago, Google created a program in the mold of the […]
SearchCap: Google iOS App Update, Google Shopping Adds Automated Bid Options & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s iOS App Now Provides Context-Aware Conversational Search Google recently updated its iOS app to bring context-aware searching to any content within search results. It allows searchers to ask additional questions […]
SearchCap: Internet Explorer’s Sponsored Links, Google Universal Search Study & Yandex Cityguide Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer? This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness […]
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]
Content Free: 25 Percent Of Google+ Reviews Are “Empty”
Investment firm Piper Jaffray has started tracking and comparing Google+ and Yelp reviews. For its inaugural report, the firm looked at a “snapshot of 950 places in 20 major cities” and compared review counts and depth across categories. The firm says it will continue to do so on a weekly basis going forward. Yelp holds […]
SearchCap: The Day In Search, December 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Bing Ads Solution Center at Search Engine Land We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in […]
SearchCap: The Day In Search, December 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to […]
SearchCap: The Day In Search, December 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: French Court Orders Google, ISPs To Block Or Delist Video Sites The High Court of Paris recently decided that French ISPs and search engines (Google, Yahoo and Bing) must completely block […]
SearchCap: The Day In Search, November 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Shopping Adds New Consumer Features Ahead Of The Holidays Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, […]
SearchCap: The Day In Search, October 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue Yesterday’s Microsoft FY2014 Q1 earnings report showed the company generated $18.53 billion in total revenues, with 47 percent growth […]
SearchCap: The Day In Search, October 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report] If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic […]
SearchCap: The Day In Search, September 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just […]
SearchCap: The Day In Search, August 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Without Fanfare, SEMPO Turns 10 Today marks the 10th birthday of the Search Engine Marketing Professional Organization – SEMPO – formed to be a trade advocacy body for the search marketing […]
SearchCap: The Day In Search, July 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Bing Search By License Feature Filters Images Based On Usage Rights Bing announced a new “Search by License” feature today that filters images based on usage rights. The new feature […]
SearchCap: The Day In Search, May 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the […]
SearchCap: The Day In Search, January 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Up Close With Facebook Graph Search We’ve covered the launch of Facebook Graph Search, explored how it differs from Google search but now it’s time for the hands-on. Come along for […]
SearchCap: The Day In Search, December 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Raven Tools To Remove Scraped Data To Maintain Access to AdWords API While there has been lots of talk about a Google crackdown on developer access to the AdWords API, there […]
SMX Advanced 2012: iSEM: Doing Mobile Search Ads Right
iSEM: Doing Mobile Search Ads Right Presentations from SMX Advanced, June 2012 Searches from smartphones (and tablets) represent an increasing percentage of overall query volume. In some categories that now exceeds 15 percent. Gone are the days when mobile could be considered “experimental.” However best practices have yet to emerge. What are successful bidding strategies […]
SearchCap: The Day In Search, April 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s March Updates: Anchor Text, Image Search, Navigational Search & More Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy […]
SMX East 2011: Hard Core Local SEO Tactics
Hard Core Local SEO Tactics Presentations from SMX East – NYC, NY, September 2011 Successful local SEO is largely a matter of proper blocking and tackling. But what can you do to gain an edge beyond following the boring "claim your Places Page, make your address and phone numbers consistent, etc." advice? This session explores […]
America’s Fastest Growing Search Marketing Companies
Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We’re proud to announce that Search Engine Land’s parent company, Third Door Media, made the Inc. 5000 list this year. Who gets chosen? Inc. says, “The 2011 Inc. 500|5000 is ranked according to percentage revenue growth from 2007 through […]
SMX West 2011 Slide Video: Google Instant: 6 Months Later
Google Instant: 6 Months Later Presentations from SMX West, March 2011 When Google rolled out Google Instant results, delivering actual search results and ads as you type, search marketers were unsure of what to expect, and what (if anything) would have to change going forward. This session takes an in-depth look at Google Instant’s impact […]
SMX Advanced 2010 Slide Video: Translating Your Pricing Model To Legal Agreement
Opening The Contracts Kimono:Translating Your Pricing Model To Legal Agreement Presentations from SMX Advanced Seattle, June 2010 Discussions of SEM “pricing models” are mostly theoretical chatter. Putting deals together based on those concepts requires developing contracts, which can be daunting and expensive to perfect. Agencies and independents are highly protective of their contracts, the valuable […]
SMX Advanced 2010 Slide Video: Location Services: The New Local Search?
Location Services: The New Local Search? Presentations from SMX Advanced Seattle, June 2010 Is checking in on Foursquare search? Yes, indeed! That’s because by checking in, people are also often also looking around, checking for tips, advice and information. How are location services like Foursquare, Google Latitude, Gowalla or mobile apps from established local search […]
SearchCap: The Day In Search, June 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Blog: Google’s Dylan Casey On How Real Time Is Changing Search Next up at TWTRCON, where I’m at today, an honest-to-goodness search panel! Moderator David Berkowitz of 360i will be […]
Only 10% Of Businesses Would Pay For Foursquare: Survey
Only 10% of businesses that are currently using Foursquare as a free marketing tool are willing to pay for the service; that’s one of the interesting survey results presented last week during the “Location Services: The New Local Search?” session at the SMX Advanced conference in Seattle.
SMX West 2010 Slide Video: Facebook Ad Tactics For Search Marketers
Facebook Ad Tactics For Search Marketers Not advertising on Facebook? You’re missing out on potential traffic from the second largest website with more than 350 million unique users. Facebook’s self-serve image and text-based ads let you advertise your own web page or even your own Facebook page or event. They also offer a way to […]