SearchCap: The Day In Search, May 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority
  Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the end of this summer. But today, I wanted to pull out one point where Google’s head of search spam, Matt Cutts, said Google is working on an algorithm to give authorities in a particular subject a ranking […]
• Bing Goes Star Trek With “Snapshot” Answers & Klingon Translation
  Microsoft announced that Bing, the search engine, can now speak Klingon and gives you snapshot answers to your Star Trek questions. Search on Bing for [Who is Spock’s father] and at the top right section of the page, a “Snapshot Answer” will come back telling you it is Sarek. You can technically search for many […]
• German Court Says Google Must Block Libelous Words Added Via Autocomplete Function
  In a surprising turn of events, Germany’s top civil court overturned two lower court rulings on a case involving Google’s autocomplete function. According to the ruling, it is Google’s responsibility to block libelous words that appear next to a name via the autocomplete function if Google has been alerted to the defamatory words. The plaintiff […]
• Taiwanese Research Firm Claims Patent Law Suit Against Google Search Products
  Institute for Information, located in Taipei, Taiwan, has brought a patent lawsuit against Google in the US District Court for the Eastern District of Texas. According to the case, the research institution claims Google Search, Google+ Local and Google Places infringes on the Institute for Information’s patented information retrieval system. The patent in question was […]
• How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing
  Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met […]
• 5 PR Strategies You Can Use To Build Links Right Now
  There’s been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn’t make me happier — not because I feel like my college degree can finally be justified to my parents; but […]
• The Future Of SEO in a Socially Driven World
  If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second – I can explain. In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – […]
• Google’s Latest Easter Egg Brings Atari Breakout Game To Image Search
  Add this to the big list of Google easter eggs: do an image search for “atari breakout,” and you’ll be able to play the classic video game online, right in your search results. In fact, the image search results become the bricks that you have to eliminate as you play the game. Google is calling […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Online Video Ads To Eclipse $4 Billion In 2013
• Report: Asia/Pacific Only Region To Show Mobile Phone Sales Growth Last Quarter, China Wins 25.7% Of Global Sales
• Twitter Acquires Contextual Analytics And Data Visualization Startup Lucky Sort
• Schmidt: Google Has More Respect For “Real World” Concerns, One Reason Why Google Glass Is Limited
• Infographic: The Challenge Of Email Success In A Fragmented Mobile World
• Keep An Infinite Memory For Your Metrics
• An Open Letter On “Super Firm” Failure And Composure
• 3 Simple Techniques For More Persuasive Content Marketing

Search News From Around The Web:

Applications & Portal Features

• Klingon language of ‘Star Trek’ coming to Bing translator, latimes.com

Business Issues

• About 14 years ago, I got a bad cold, and my voice became…, Larry Page – Google+
• Google rival Foundem urges EU to reject remedies, PC World
• How Google sets Goals: OKRs, Rick Klau’s weblog

Local Search & Maps

• Picking the perfect spot just got easier with even more menus in Explore!, Foursquare Blog

Link Building

• 5 Link Building Tactics that Buck the Content Marketing Trend, Search Engine Journal
• A Beginner’s Guide to Unsuccessful Link Building, Search Engine Journal
• Free Hosting Company Caught Hiding Links On Client Sites, Search Engine Roundtable
• Link Building Tactics for Publishers, Adam Sherk
• Link Data Analysis: A Beginner’s Guide, Search Engine Watch
• Majestic Integrates (Fully) with CognitiveSEO, Majestic SEO Blog
• Post-Google Link Strategies, SEO Book

Paid Search

• Big Changes in Advertising World Represent Huge Opportunities for Microsoft Advertising Canada and its Partners, Microsoft Advertising Blog

SEM Industry

• Going from SEO N00B to Full-Timer in Six Months and What I Learned Along the Way, SEER Interactive
• Learn About SEO With Todd Malicoat, Certified Knowledge

SEO & SEM

• SEO: Your On Page Optimization Checklist!, CanuckSEO
• A Guide to Call Tracking And Local Search, Mike Blumenthal
• Big List of Google Webmaster Resources, koozai.com
• Combining PR with SEO: How to kill two birds with one stone, Search Engine People
• Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords, verticalresponse.com
• How to Rank: 25 Step SEO Master Blueprint, SEOmoz
• International Mobile SEO, State of Search
• It’s Time to Change the SEO Mindset, Search Engine Watch
• Negative SEO vs. MattCutts.com, Martin MacDonald
• SEO client education: It’s your most important job, seocopywriting.com
• Staying Ahead of the Pay Per Click Competition, ppcchat.co
• Survival Guide to Multilingual SEO, Daily SEO Tip
• Why Call Tracking Numbers in Local SEO Make Me Angry, Search Influence
• WordPress SEO Community & Roadmap, Yoast