SearchCap: The Day In Search, April 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Shuts Down Patent Search, Google Related Toolbar, One Pass & Vaccine Finder

  After only eight months, the Google Related toolbar is headed to the dead pool. That’s one of several Google products being phased out in the company’s latest “spring cleaning” announcement, along with the One Pass payment system for news publishers, Google Patent Search and Google Flu Vaccine Finder. Google Related is was a browser toolbar that offered […]

• Infographic: Goldilocks SEO, Getting Search Engine Optimization “Just Right”

  With worries of “over-optimization” on the minds of many SEOs right now, it’s a good time to remember that it’s long been good advice in search engine optimization never to do anything to an extreme. Cue the concept of “Goldilocks SEO,” which SEO Book introduced in the form of a good infographic fairly recently. Want the […]

• Search In Pics: Google Halfpipe, Gooogle Cars & The Bing Train

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Founder Wearing Google Glasses: Source: Google+ Google Halfpipe: Source: Google+ Gooogle Cars: Source: Flickr Googlers […]

• Conversion Rate Optimization In Paid Search: Why Click Through Rate Matters

  One might find it strange to talk about click-through rate (CTR) optimization when talking about conversion rate optimization, since these indicators do not initially seem related. Yet, while these metrics are not always correlated, they sometimes – and actually often – are. However, a high click-through rate does not assure a high conversion rate. The […]

• Google Street View Images Now Online In Israel

  Although a formal launch is planned for this weekend, Google’s Street View imagery for Israel is already online. It marks the first time Google has put street photographs online from any Middle Eastern country. Shown above is a screenshot of the Wailing Wall (also called the Western Wall) in Jerusalem, one of the city’s most […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Foursquare Plans Ad Platform Launch In June
• German Court Orders YouTube To Improve Copyright Protections
• Affiliate Marketing Opportunities Abound In Luxury Online Retail
• Microsoft Delivers Strong Quarter: $17.4B Revenue, Bing Division Sees Smaller Loss

Search News From Around The Web:

Local, Maps & Mobile

• Imagery Update: Week of April 16th, Google LatLong

Link Building

• Large scale link prospecting, Wordtracker
• Link Building Schemes To Be Avoided, seo-positive.co.uk

SEM Industry

• Patent An SEO Process – Really?, Search Engine Roundtable
• Sub-optimal Topics for the SEO Community to be Discussing, SEO Theory

SEO & SEM

• Recover Rankings from Google Over Optimization Penalties, www.fathomdelivers.com
• 14 Search Tools to Bookmark, Search Engine Watch
• 6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits – Whiteboard Friday, SEOmoz
• 7 lessons I learned while being banned in Google for 12 hours, SEER Interactive
• Advanced Recipe Search [Specialized Engines, Search Engine People
• Advanced sign-in security to protect your AdWords account, Inside AdWords
• Change to Quality Score Factors, Certified Knowledge
• Does Negative SEO Work?, Search Engine Roundtable
• Google On Record On Phone Number Search Spam, Search Engine Roundtable
• How geotargeting keywords brought 333% more revenue, MarketingSherpa
• How to Write Title Tags for SEO, SEO Theory
• Improving on Google’s match-type improvements, PPC Associates Blog
• Need Help With Your Search Engine Marketing (SEM) Campaigns?, Yahoo! Advertising Solutions
• The Image & Reality Of SEO, Search Engine People
• Video: Google Bug Delists Tons Of Sites, Negative SEO Debate & Over Optimization Discussion, Search Engine Roundtable