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SearchCap: The Day In Search, November 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Third Party Page Managment Comes To Google+ Google+ pages for brands & businesses were announced last week, and Google has been busy rolling out supporting features. Yesterday, Google began displaying select […]

Barry Schwartz on November 15, 2011 at 5:02 pm | Reading time: 7 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Third Party Page Managment Comes To Google+
Google+ pages for brands & businesses were announced last week, and Google has been busy rolling out supporting features. Yesterday, Google began displaying select Google+ pages in the search results. Today it has been announced that Google+ partnered with six companies to create Google+ page management tools. The selected companies are: Buddy Media Context Optional Hearsay […]
Responding To Complaints, Google Adds Verbatim Search Results
A couple of weeks ago, Google eliminated the “+” operator from its set of tools that allow you to more precisely specify what you’re searching for. The “+” operator previously allowed you to require that certain words were found in your search results. This was useful if you wanted exact matches for search terms that […]
Why Do Search Engines, Keyword Research & SEO Really Matter?
Let’s go, you and I, on an imaginary trip to Oslo in Norway. Now, the first two things you’ll want to do is arrange flight tickets to Oslo, and find a good place to stay. Where do you go for this information? A small (but growing) fraction of the online population will hop over to […]
Survey: Most Use Social Media To Keep In Touch, Not To Follow Celebrities Or Find Dates
The Pew Internet & American Life project polled over 2,250 Americans to find out why exactly they use social media platforms. The results pointed to one common answer: keeping in-though with acquaintances or reconnecting with former friends they may have lost touch with. Some of the lowest motivators include using social media to create new […]
Link Building Tool Review: SEO Book
For many search marketers, SEO Book is a legend. Founded by (another legend) Aaron Wall in 2003, SEO Book now includes Aaron’s wife Giovanna Villanueva, Peter Da Vanzo, and Eric Covino. Membership works out to around $10 a day ($300 a month) and includes over 100 custom training modules, a private forum, exclusive members-only tools, and […]
What Businesses & Brands Can Use Google Plus Pages For Now
Initially, when I was pulling a Google+ presentation together for PubCon last week, branded business pages were not “allowed” at the time. However, the features businesses can use to increase traffic and grow a following on Google Plus are pretty much the same as before branded pages were launched. For the record, this is not […]
SEMPO To Feds: Hands Off Google
The search trade association SEMPO sent a letter to FTC Chairman Jon Leibowitz asking for regulators to restrain their urge to regulate Google. In the letter SEMPO argues “Free-market innovation in the Search industry is a key element in ensuring that the Internet continues to serve humanity’s needs as our reservoir of vital information and […]
ShopCity: Latest Publisher To File Antitrust Complaint Against Google
Google Is Target of ShopCity Antitrust Complaint to FTC from Bloomberg News reports yet another FTC antitrust complaint was filed against Google. This time the complaint was filed by ShopCity, a service aimed at helping local businesses sell products online. The complaint was filed on November 11th by Gary Reback, an antitrust lawyer at Carr […]
6 Tips For Reducing The Impact Of Duplication For Global Websites
If you’re running a website which is published in anything from 20 to 170 countries, you have a mighty task ahead of you. One small update on a small part of the global content can result in a mammouth roll-out task to cover all the markets you publish in and create both cost and headaches […]
Report: 32 Percent Of Users Do 5+ LoMo Searches Per Month
Local mobile ad network xAd has released its first quarterly report detailing traffic trends and user behavior on its network. While all mobile ad networks offer geotargeting, xAd is one of a small number of mobile networks that specializes in local (search and display). CPM rates are considerably higher than on more conventional mobile ad […]
New on Google Analytics Landing Pages Report – Measuring Success
At some point last week Google Analytics quietly released an apparently small change to its Landing Pages report (Content tab => Site Content => Landing Pages). This report was almost useless before this change and now it joins the list of the most useful reports on the tool. In a few words the change was […]
Google Announces “_nomap” WiFi Opt-out Option, Wants Other Location Providers To Go Along
As promised, Google has announced a way for WiFi router owners to stop Google from including them in the company’s location database. The opt-out requires a change in the name of the wireless network (the SSID) to include _nomap at the end of the name. In other words, if your wireless network is named “McGeehome,” […]
Trapit Aims To Be Your Search “Personal Assistant”
Somewhere between the “precision of search and the serendipity of social media” lies Trapit. Trapit is a “personal discovery engine” based on the same underlying technology that forms the core of Apple’s Siri virtual assistant. From the outside, however, it looks something like a cross between StumbleUpon and Flipboard or Zite. Co-founders Gary Griffiths and Hank […]
Recent Google+ Posts & “Add To Circles” Buttons Are Coming To Google’s Search Results
Earlier today, ‘All About Content’ reported that Google+ data was showing in Google’s organic search listings. Two different items are now appearing in the search results pages, recent Google+ posts and an “Add To Circles” button. The only caveat? These results will only show for select Google+ brand accounts that have been approved for Direct Connect. Even […]
Google X: A Secret Lab Where Google Plays With Crazy Ideas & Robots
Light bulbs that connect to the internet? Elevators that reach into space? Robots that show up for work in your place? These are a few of about 100 ideas that Google is reportedly toying with inside Google X, the name of a “top-secret lab” somewhere in the Bay Area. The New York Times wrote about […]