SearchCap: The Day In Search, August 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent
In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Over the years, Google’s algorithms have evolved in numerous ways, including with how Google figures out what the searcher is really looking for. Now, […]
- How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy
Have you ever typed a company name into Google and been instantly greeted with words like ‘scam’ or ‘complaints’ by Google Autocomplete? That can’t be good for business, and it is a situation that more and more organizations are finding themselves in. Being part of a firm that is heavily involved in Online Reputation Management […]
- Is Mobile Search Taking Over The Restaurant Space?
In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and bounds. Consider the following: Yelp recently shared that mobile usage now accounts for 40% of their activity, up from 27% in 2010. According Groupon’s CEO, 30% of all transactions on Groupon’s platform are now attributed to […]
- How SEMs Can Recognize & Resist Google-Think
One of the seminal moments in George Orwell’s 1984 occurs when the hero – Winston Smith – is finally convinced by his torturers that 2+2=5. The point of the scene is to show how Oceania (the totalitarian regime in which 1984 is based) has so much control over the mind of its citizens that it […]
- SMX East Early Bird Rates Expire Friday – Register Now!
Early Bird rates for Search Marketing Expo – SMX East expire Friday. Register now and get three days of exceptional content and invaluable industry connections for only $1545. Join us October 2-4 in New York City for expert tactics, best practices and strategies to help you adapt and succeed in the ever-changing world of digital […]
- Webcasts next week: Mobile Advertising (Wed.), Link Building (Thurs.)
Our sister site, Digital Marketing Depot, will host two webcasts next week: On Wednesday, Sept. 5 at 1 PM, Matt booth of BIA/Kelsey and Jeff Braislin of the Marchex Institute will present “Uncover More Revenue with Mobile Advertising Using Call Tracking and Analytics,” a webcast that will help you generate more business (and revenue) from […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google: “Core Android” Not Impacted By Apple-Samsung Verdict
- Facebook: 3.2 Billion Likes & Comments Every Day
- Facebook, CNN Partner On Election Insights
- Google Reveals Prominent Legal Expert Among Paid Consultants
- Is it Possible To Overdo Your Company’s Social Media Presence?
- Tools For Spying On Your Competitor’s Display Ads
- Survey: Ten Percent Would Pay At Least $10 Per Year To Remove Ads From Facebook
- Will Apple’s Patent Victory Reshape The Smartphone Market?
- Apple Wins: Proves Samsung Infringed Patents As Jury Awards $1B+ In Damages
Search News From Around The Web:
Applications & Portal Features
- Book Reviewers for Hire Meet a Demand for Online Raves, New York Times
Business Issues
- Barry Diller’s IAC to Pay New York Times $300 Million for About.com, AllThingsD
- $1.1B Microsoft Patent Deal Done, AOL Buys Back $600M In Stock, Offers Dividend Of $5.15 Per Share [CEO Memo], TechCrunch
- AOL Is About To Give Away $1.1 Billion To Shareholders, Business Insider
- Marissa Mayer Sent A Late Night Email Promising To Make Yahoo ‘The Absolute Best Place To Work’, Business Insider
- Meet the Googleplex, California Home + Design
Local, Maps & Mobile
- Confirmed: New Apple iPad in Oct., After iPhone’s September Bow, AllThingsD
- Why You Shouldn’t Get Bent Out of Shape About Siri Rankings (Yet), Mihmorandum
- Craigslist Maps: Website Quietly Tests New Housing Ads Using OpenStreetMap Data, TPM Idea Lab
Link Building
- Creating Provocative Link Content, Link Spiel
Paid Search & Contextual
- Policy Tips: Avoiding Copyright Infringement, Inside AdSense
Searching
- The State of Hawai’i Demands a New Search Engine, datamining.typepad.com
- Google In The Right Hands May Save Lives, Bright Side Of News
- Two new Scholar features: Advanced Search, My Updates, SearchReSearch
SEM Industry
- Feature interview: Joanna Lord, Damsels In Success
SEO & SEM
- GMail Rank and the Importance of Good Subject Lines, SEO By The Sea
- A Little SEO Knowledge Can Be Dangerous, Search Engine People
- Are DMCA Requests Up After Google’s Algorithm Announcement? Nope., Search Engine Roundtable
- Exploring Google’s SEO Toolset, Search Engine Watch
- Google Says They Don’t Use Chrome Data For Search Rankings, Search Engine Roundtable
- Guest Blogging – Enough is Enough, SEOmoz
- How to stop worrying about Google updates…, SEO Copywriting
- Make Your International Visitors Feel Welcome, outspokenmedia.com
- Negative SEO: Does It Really Work?, Search Engine Journal
- Optimizing for the Lowest Common Denominator in Search, SEO Theory
- Penguin, Panda and Search Quality updates from the SEO Dojo, Search News Central
- SEO Tip for Businesses: Outsourced SEO Firm Cannot Succeed Without Your Help, dailyseotip.com
- What is an SEO Friendly Site Structure? Mastering Site Architecture for Google, SEO Book
Video, Music & Image Search
Web Analytics
- How Google Tracks Us On The Web – Let Us Count The Ways, antezeta.com
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