How to get media coverage: A practical guide to pitching journalists
Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox.
Topic: Sildenafil
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Google’s Payday Loan Algorithm 3.0 Rolling Out Now
Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google’s head of search quality said, “it’s rolling out now!” To catch […]
How PRWeb Helps Distribute Crap Into Google & News Sites
“What’s the use of PRWeb?,” tweeted Megan McCarthy of Reuters, trying to digest how that service ended up circulating a fake Google acquisition story. Come along, Megan and others, and I’ll explain one of the sorriest uses, getting crap into Google News and out into news sites. For those who somehow missed today’s big tech […]
Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO
It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam […]
Did Penguin Make Google’s Search Results Better Or Worse?
Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if there’s been a net improvement or not. Judging Relevancy Is Tricky […]
Why Siri Can’t Find Abortion Clinics & How It’s Not An Apple Conspiracy
“I’m standing in front of a Planned Parenthood,” the CNN reporter says, “And Siri can’t find it when I search for abortion clinic.” No, it can’t. It’s not because Apple is pro-life. It’s because Planned Parenthood doesn’t call itself an abortion clinic. Welcome To Search Scandals, Apple It’s been interesting to watch the Siri Abortiongate […]
What The Link Value Economy Hath Wrought
It’s often said that paid links have created a false economy. As someone who has admittedly purchased links and contributed to that, I would definitely have to agree. I’ve caught loads of heck for buying links and there have been recent high-profile slaps for sites caught buying links, but what isn’t often discussed is the […]
Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your […]
Tim Mayer, Who Worked For Practically Every Search Engine, Leaves Yahoo
Earlier I wrote about the depature of Yahoo’s Srinija Srinivasan. Yahoo’s lost another person, and another big figure in search, that of Tim Mayer. Tim just tweeted, as shown above, that he’s enjoying his first “post-Yahoo” day. Tweeted using the Twitter account I personally set up for him ages ago, I might add! Who Didn’t […]
Russia’s Yandex Search Engine Goes Global
Yandex, the top search engine in Russia, has launched a global search engine at Yandex.com. And some of the early user feedback is quite good. In its announcement (Russian language), Yandex calls this an “alpha service” and the “beginning of a long journey.” In this English-language news release, the company says it’s been indexing foreign […]
Cuil Fast Test – Relevancy Isn’t A Google Killer
Now that Cuil is live, I wanted to do a few fast queries to get a sense of how it seems to stack up against Google. With the huge caveat that nine queries are far from letting anyone conclude anything, I still didn’t come away with a sense that Cuil has Google-beating relevancy. Instead, it […]
Google’s Knol Launches: Like Wikipedia, With Moderation
After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. While Google says Knol is not designed to compete with Wikipedia — and there are good arguments to back this up — I still think the easiest way to […]
How Flash Can Be Search Engine Friendly
For a long time there has been a tug of war between developers and designers who love to use Flash and SEOs who know how bad Flash can be from a search engine crawler perspective. The designer wants the beauty of an all Flash site. The SEO wants to bring the site traffic. It’s a […]
Online Marketers: Stop Funding Virtual Blight
Urban blight is easy to recognize: seedy liquor stores and payday lenders on alternating corners, trash-strewn lots and front yards, graffitti-covered buildings, crumbling sidewalks, broken glass, and billboards everywhere you look. Websites afflicted with virtual blight are just as easy to spot: banners promising hot sexy singles and cheating spouses, pornography and Viagra, payday loans […]
How Changes To The Way Google Handles Subdomains Impact SEO
At Pubcon last week, Matt Cutts mentioned a change in the way Google handles subdomains. To better understand this change and what this means for search marketers, let’s revisit common site structure choices, how they’re handled by Google, and how that impacts SEO.
SearchCap: The Day In Search, October 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Top Countries To Search On Sex, Hitler, Viagra, Jihad & Hangover
Sex, Nazi, burrito and Viagra: Who Googles what? from Reuters reports on keywords released by Google by country. Reuters ordered the list by country that is most likely to search on certain words. Here is a brief rundown:
Live Blogging: SMX Social Media – Evangelist: The Marketer’s Role In SMM
It’s the second session of the second day of SMX Social Media, and it’s all about how marketers (particularly at larger companies) can get involved with social networking communities. It can be tricky and hard work. If you do it wrong, you not only won’t get benefit from it, but it could hurt your brand. […]
SearchCap: The Day In Search, July 23, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Q&A With Seth Godin, Founder & CEO Of Social Search Service Squidoo
Seth Godin is widely known as one of the foremost advocates of “permission marketing,” promotional campaigns that don’t rely on interrupting the attention of your customers, but rather engage them and even turn them into enthusiastic advocates that volunteer time and effort to help you promote your products or services. Godin doesn’t shy away from […]
SearchCap: The Day In Search, May 22, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
22 Links To Coverage About The SEO Is Bull Debate
Over the past two days, there has been a ton of debate over Jason Calacanis’s post calling SEO "bull." Since then, Danny’s done a long response, Jason’s been challenged (and accepted) to have his site SEOed and much more. Here’s a rundown and a rough timeline of developments:
Why The SEO Folks Were Mad At You, Jason
Jason Calacanis is riled up about SEO today, telling the world that "90% of the SEO market is made up of snake oil salesman" and still confused over why the "SEO folks" were mad at him when he said "SEO is bull" during our keynote conversation at SES Chicago last December. I love Jason. I […]