Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Topic: Smashing Magazine
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Play ‘Brand Offense’ to win at search Sep 12, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer […]
SearchCap: Link building for boring industries, Google’s 45M notifications to website owners & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Building links in boring industries Jun 11, 2018 by Jeremy Knauff Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his […]
SearchCap: Google mobile books, Google Dance & SEM ROI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Attention search marketers: ALL keywords are branded keywords!Jan 23, 2017 by Larry Kim Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you […]
SearchCap: The Day In Search, November 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product […]
SearchCap: The Day In Search, December 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries Google has confirmed rumors of a Google update announcing on Twitter that they pushed out a Panda data refresh today impacting […]
SearchCap: The Day In Search, December 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FTC Ruling On Google Anti-Trust Issues Expected Tomorrow; EU Expects Settlement Offer Next Month The European Union appears to be closer to agreement with Google about anti-trust concerns relating to search, […]
SearchCap: The Day In Search, December 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Finally Adds Their Hanukkah Decorations To The Search Results If you search for [hanukkah] or [dreidel] or [menorah] and so on – you will see special Hanukkah decorations on the […]
SearchCap: The Day In Search, May 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin Update 1.1 No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update […]
SearchCap: The Day In Search, July 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: My Top 10 Insights From 10 Years In Search I recently reached my nine year anniversary in the search industry, which means I’m now on my tenth year in SEM. I […]
SearchCap: The Day In Search, February 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Congratulates Watson On Twitter; IBM Says Thanks Among those watching IBM’s Watson win Jeopardy last night were folks at Google, which just tweeted congrats over to IBM. In response, IBM […]