SearchCap: The Day In Search, December 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- FTC Ruling On Google Anti-Trust Issues Expected Tomorrow; EU Expects Settlement Offer Next Month
The European Union appears to be closer to agreement with Google about anti-trust concerns relating to search, while AllThingsD reports that the expected US Federal Trade Commission ruling will come tomorrow. Multiple sources are reporting that the EU and Google are nearing an agreement, with the matter to be settled in January. From Bloomberg: “I […]
- Bing Updates Image Design Again: Dim Background, Faster Load Speed & More
Microsoft Bing announced they have once again updated the Bing Image Search user interface. The previous update was in June of this year. This new update includes: Added dimmed background and full-screen mode to make it easier to view images in high definition Larger filmstrip results to make viewing and browsing the images easier Lightning […]
- The Keyword Researcher’s Guide To Creating Competitive & Compelling Content
Any marketing veteran will tell you that before you begin developing a business marketing plan, you first need to know who your target market is, along with what they want and how to appeal to them. This is just as true online as it is offline. When pursuing an online marketing campaign, whether it be […]
- 2012 Scorecard: Big Wins & Fails For Global Search Marketing
Rather than one of the typical year-end/new year predictions, I am going to use this space to rant about our industry and some obvious fails that should not be happening with the level of maturity Global Search has achieved. I see far too many problems, organizational dysfunction, and hear lame excuses and failures by companies […]
- No, That Wasn’t A Google Panda Update You Felt
Last Thursday, there were many webmasters and SEOs who felt Google had a major algorithm or index update. The update was thought to be the size of a major algorithm update such as when Google pushed out Panda, Penguin or any of those other major updates. A Google spokesperson told us there was no update […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Are New Terms Driving Instagram Users Away Before Marketers Can Reach Them?
- Twitter Flutters Past The 200 Million Active User Mark
- EU Takes 10 Days To Question Google Privacy Change; After Two Months, Finally Looks At Microsoft’s
- Apple’s $1 Billion Patent Infringement Verdict Against Samsung Could Turn Out Largely Symbolic
- Report: Apple Talking To Foursquare About “Data Sharing”
- So Long, 2012: Analyzing The Evolving Mobile Landscape
Search News From Around The Web:
Applications & Portal Features
- Google starts putting Meebo to use: New Google+ social sharing bar spotted on the Web (Updated), The Next Web
Business Issues
- Google Begins Scanning Books at Two Italian Libraries and Soon at The Ohio St. University, LJ INFOdocket
- Tim Cook, Marissa Mayer among TIME Person of the Year finalists, SlashGear
Link Building
Paid Search
Searching
- “In the beginning”…bringing the scrolls of Genesis and the Ten Commandments online, Official Google Blog
- Welcome, National Museum of Mathematics, Wolfram Blog
SEO & SEM
- Sourcing B2B Content For Marketing Strategy! 11 Timeless Examples #FTW, AIM Clear Blog
- 5 Easy Ways to Monitor Google Algorithm Changes, Branded3
- 7 Questions To Expect From Your New PPC Manager, Search Engine Watch
- A Simple Guide to Using rel="alternate" hreflang="x", Search Engine Watch
- Bing Bing Helps You Navigate the Holidays with Some Simple Search Tips and Tricks, Bing Search Blog
- Does Smashing Magazine Fail to Represent SEO Properly or Do We?, SEO 2.0
- Exact Match Domain (EMD) Update: Did Google Change Its Mind?, Search Marketing Standard
- Hey Siri: Why Am I Losing 9% Of My iOS 6 SEO Traffic?, Define Media Group
- How Google Cloaks Their Algorithm Updates to Trick Webmasters & SEOs, SEO Book
- Negative SEO, YouTube
- PPC Chat Streamcap – PPC in 2012, theppcblog.com
- PPC Predictions for 2013: Why Not?, portent.com
- The Best SEO Apps for Android, Daily SEO Tip
- The Google AdWords Trap: Chances Are You’re Paying Too Much for Your Google AdWords Clicks, Search Engine People
- The Secret to Natural Site Conversions for Usability and SEO – Grand Finale, internetmarketingninjas.com
Video, Music & Image Search
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