Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Explains What It Means To Be Part Of The “Core” AlgorithmJan 21, 2016 by Barry Schwartz To be core, the algorithm needs to be consistent enough to run by itself […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting Social With Search Engine Land: Our Most Engaging Stories Of 2015Dec 30, 2015 by Lauren Donovan Likes, comments, shares — you name it, we tallied it. Here are the most […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!Dec 29, 2015 by Jessica Thompson From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Guided Tours In Web InterfaceDec 18, 2015 by Ginny Marvin Walk through setting up retargeting lists, automated rules, campaigns settings and more. The Search For An Optimal AdWords […]
The new mobile feature, available for people in 10 major US cities, is the leading edge of Facebook's effort to improve the Events product.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google My Business API Dec 17, 2015 by Barry Schwartz Now developers can automate the management of their businesses Google My Business listings via the new API. Final Chance To […]
In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role influencers can drive great KPIs, including social signals, links, interviews, quote requests and other earned media spoils. To refresh your memory, there are wonderfully useful occupational psychographic buckets of media users that are targetable in social media. […]
Applications are now being accepted for a full-time position on our editorial team!
Social ad extensions will no longer show in AdWords text ads.
In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of our own: Kevin Watterson, who worked in […]
We have provided a useful CPE Calculator below, which you can use to work out your Cost Per Engagement. You can also derive the number of engagements (or money) you would need to get a specific CPE. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases The Full Version Of Their Search Quality Rating GuidelinesNov 19, 2015 by Barry Schwartz For the first time, Google has release the full version of their search quality raters […]
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with Facebook Targeting. In Round Two, we dive into Twitter psychographics to reach the political targeting ring, from the fans in the stands to third-party political targeting to politically curated lists. Political Behavior […]
CPE stands for Cost Per Engagement. The CPE price is the price that gets paid when an ad is engaged with. An engagement can be anything from pausing or muting a video to submitting contact details. So depending on what the ad is about, these campaigns can pay either very poorly or very well. For […]
Join us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro kicks off next Wednesday. Secure your seat today! Here’s what you can look forward to: Results-driven techniques that will justify your social media marketing investment. ICYMI: Presenting sponsor Twitter will […]
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN. In this Psychographic Targeting Hot House, aimClear Production Manager Lea Scudamore highlights eight fantastic […]
For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. It’s incredibly valuable for getting the results clients expect. It’s also […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s App Interstitial Giant Ad Penalty Is Now Live Nov 3, 2015 by Barry Schwartz Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial […]
Hundreds of SEOs celebrate Halloween by tweeting their SEO nightmares, even pushing the #SEOHorrorStories hashtag into Twitter's trends.
Welcome to The Online Advertising Guide. We provide tools, guides, and articles on everything to do with online advertising. Search, Social, Display (buying or selling), Analytics, Branding… what do you want to know about? [wpbsearch] Useful Tools Ad Calculators Never waste time trying to understand an equation again. Calculate, investigate, and speculate with our huge […]
Search Marketing Expo — SMX West, the conference of choice for search marketing professionals, returns for its ninth consecutive year! Join us in Silicon Valley for three days of tactical solutions in SEO, PPC, social media, local search, mobile, analytics and more! SMX West will run March 1–3; the expo hall will be open March […]
In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad. In this edition of the Psychographic Targeting Hot House, aimClear’s Senior Creative Strategist, Merry Morud, reveals how to dig up […]
A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its head. How, you ask? WHY, you wonder? Read on to learn more. Are you or your company running search or display […]
Join hard-core practitioners at Marketing Land’s SocialPro, the conference designed to empower you with razor-sharp social media marketing tactics. Hear why you shouldn’t miss SocialPro, from Marketing Land’s founding editor Danny Sullivan: The 20+ session agenda provides unrivaled social media tactics that drive business growth, engagement and competitive advantage. We know your time is precious — […]
Gear up for the world’s largest search marketing conference: SMX East in NYC this week! Learn cutting-edge tactics in areas including paid search, SEO and social that will drive ROI, conversions, traffic and engagement. Our comprehensive agenda consists of 50+ sessions designed to make you a proficient and successful search marketer. Act now while tickets […]
Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better). Conventional wisdom might also say to focus your online advertising efforts on younger generations who are […]
Next week, our sister site, Digital Marketing Depot, will host a webcast that will address the risks inherent in social media for brands. With the FTC paying close attention to what’s being said — and updating its disclosure regulations — marketers need to keep up with current guidelines for compliance. Join us on Tuesday, September […]
There's no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy.
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic Targeting Hot House, aimClear Social Account Manager Gretchen Gautreaux illustrates precisely how to […]
Battling the perception that social media doesn’t drive sales or marketing success? Attend SocialPro for proven, ROI-driven tactics that will elevate your profit, silence the critics, and create a social media success story. The 20+ session agenda provides professional-grade techniques to drive engagement and revenue, while getting the maximum return for your social media marketing efforts. […]
True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes, long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals who are high enough in the hierarchy of a company to make […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Maps Plus Codes Now Searchable, Making Hard-To-Find Places Easier To Locate Google’s Open Location Codes can now be searched on both Google and Google Maps. Is Google Experimenting With Bringing […]
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. Social marketers who covet placements surrounding events trending on Twitter have […]
SMX East rates increase Saturday. Register now for lowest rates! Here’s what’s in store: 50+ sessions, keynotes and clinics featuring results-producing tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations and interactive Q&A sessions that solve the search marketing challenges you’re confronting and inspire you with new ideas; networking events where you’ll share experiences […]
Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed.
Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they'll be treated like all other social updates in the traditional search results.
Get ready for three days of innovative search marketing tactics you won’t find anywhere else but SMX East. The world’s largest search marketing conference is taking place in NYC September 29-October 1; the expo hall will be open September 29-September 30; workshops will be offered on September 28. Check out the brand new SMX East […]