SearchCap: Google Gets More Time To Respond To EU, 6 Local SEO Stats & PPC Ad Tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Maps Plus Codes Now Searchable, Making Hard-To-Find Places Easier To Locate
  Google’s Open Location Codes can now be searched on both Google and Google Maps.
• Is Google Experimenting With Bringing Twitter Into Desktop Search Results?
  Twitter integration into Google’s desktop results has been spotted in the wild. Until now, only mobile results had this.
• Google Asks Europe For More Time To Respond To Antitrust Charges
  According to the Wall Street Journal, Google has been given extra time (until August 31) to respond to the European Commission’s antitrust charges.
• Learn Profit-Boosting SEO & SEM Insights At SMX East. Register & Save $200 With Early Bird Rates!
  Don’t miss out on SMX East, THE conference for digital marketing professionals. Register now and pay $1695 with early bird rates, expiring August 29.
• 6 Local SEO Stats Every Online Marketer Needs To Know
  Trying to make the case for local search engine optimization (SEO), or wondering how you can improve your existing efforts? Columnist Jayson DeMers has you covered.
• PPC Ads Not Performing? Reduce Cognitive Load
  Is your ad copy not performing as well as you’d hoped? Contributor Andrew Goodman suggests that perhaps you’re making users think too much.
• Find Your Facebook Audience Gold!
  Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column.
• SMB Mobile Websites Saw 11 Percent Page View Gain After Mobile-Friendly Update
  Sites with the lowest traffic before Mobilegeddon saw the biggest gains.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• A Sporting July Helps BBC Remain Top Publisher On Twitter [Report]
• Report: Billions In Local “Co-Op Advertising” Funds Left Unspent Annually
• Google May Be Bringing Twitter To Desktop Search Results
• SPONSOR MESSAGE: Guide to Social Advertising
• Global Mobile Ad Revenue Up 64%; Mobile Display Ads Top Search First Time Ever [Report]
• Want To Speak At Marketing Land SocialPro? Here’s How
• Learn Profit-Boosting SEO & SEM Insights At SMX East. Register & Save $200 With Early Bird Rates!
• Follow The Leader: How Starbucks Is Dominating Mobile Commerce
• Why Google, Bing, Facebook, Twitter & Others Should Collaborate: A Proposition For An Online Reputation Issues Clearinghouse
• New From Buffer: The Ability To Post & Schedule Native Video On Facebook & Twitter
• Find Your Facebook Audience Gold!
• Headway Digital Launches NativeWay, Its New Native Ads Tool Suite
• XpressBuy Announces Integration With Four New E-Commerce Platforms

Search News From Around The Web:

Industry

• LocalU Interview Series: Phil Rozek, Local University

Link Building

• 7 Evergreen Link Building Strategies, SEMrush Blog
• Getting Down to the Nitty-Gritty of Scholarship Link Building, Whitespark

Local & Maps

• Apple brings native flight tracking support to iOS 9 and OS X El Capitan, appleinsider.com
• Map Tips: Using the Google Maps APIs to book the perfect ride, Google Geo Developers Blog
• New Way To Find Google+ Local Pages For Troubleshooting, Search Engine Roundtable
• United Airlines Brings Highly Detailed In-Airport Maps To Its iOS App, techcrunch.com

Searching

• How Google Chooses Content for Knowledge Panel in Sidebar, thesempost.com
• Man Blames Google Web History For Ruining His Marriage Proposal, Search Engine Roundtable
• Yet Another Experimental YouTube Search Box, Google Operating System

SEM / Paid Search

• 10 Steps To Strategic Account Management, PPC Hero
• How to Make A High-Quality AdWords Report in 15 Minutes [Free Template], Wordstream
• PPC & Personal Branding With Wordstream CEO Larry Kim, Search Engine Journal
• Suite of automated bidding solutions for Google Shopping, Inside AdWords

SEO

• Google Asking For Webmasters Using Angular JS Without escaped_fragment, Search Engine Roundtable
• How To Get More SEO Value Out of Your Existing Content, Duct Tape Marketing
• HTTP vs. HTTPS for SEO: What You Need to Know to Stay in Google’s Good Graces, Ahrefs Blog
• Maintain SEO Rankings, 9 Ways to Keep the Competitors in their Place, ignitevisibility.com
• The Future of SEO: 2015 Ranking Factors Expert Survey, Moz