Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: States Threaten Action If Google Doesn’t Delist “Illegal Sites” According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites […]
According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many conversions, and doubled their revenue per click rates. Using data from its Global Online Advertising Index, Marin evaluated the performance of paid search campaigns integrated along with social advertising campaigns. The study found users […]
The Search Marketing Expo West show this year has just ended. Three days of jammed packed content and tips on search, social, display and more. If you missed it or you want a recap of what happened, below are a listing of live blog coverage from the event over the past three days. #SMX: The […]
With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX West 2014, the speakers showed us how to do […]
Yesterday, I attended a great session on Twitter at SMX West, about using the service for business purposes. It covered everything from a glossary for the beginner to advanced tips for those looking to gain more. For my session review, check out my post on Marketing Land: How To Get Started Using Twitter For Business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using First-Party Data For SEM On Google & Way Beyond! As a general rule, the marketer with the most actionable data wins. There are many types of data but the most […]
We’ve grown again! Third Door Media, the company that produces Search Engine Land and Marketing Land, is excited to welcome Martin Beck to our editorial team. He joins the team as our new Social Media Correspondent, and his first day will be Monday, March 3rd. Martin has spent nearly 25 years in a variety of […]
Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts. Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+, we think about how does it relate to our search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Restaurant Menus In Card-Style Search Result Google has started showing complete restaurant menus in its search results when a query specifically looks for menu information. We think Allie Brown […]
YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account. The ads are appearing on both Google and the […]
Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results could then be filtered by those tweets that incorporated […]
With all the excitement of the big game building and our third annual #Hashtag Bowl quickly approaching at our sister site, Marketing Land, we’ve put together a special page where you can watch all of the official Super Bowl ads as they go online. You’ll also find teaser ads as well as alternate ad versions […]
In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to SEM, those that are have been displaying some interesting tactics […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Link Building Soon Be A Thing Of The Past? The other day while working on a client proposal, I came to the section about link building and had to pause. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Wants More Search Concessions, Google Defies French Authority Round and round she goes. The European Commission is seeking a final round of “concessions” from Google in an 11th hour effort […]
A new social network or online community comes along and every brand has to answer one basic question: Should we be active in this channel? No matter whether you’re among the world’s biggest brands, or a small home-based business, that’s a question you have to wrestle with. Lowe’s, the home improvement retailer, appears to have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2014 SEO Playbook: Off-Page Factors Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Latest Transparency Report Shows Rise In Content Removal Requests From Russia & Turkey Google announced today it has released its eighth Transparency Report since 2010 when the search engine began […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one […]
Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the platform, Google has announced a new ad unit called +Post ads, which allow brands to turn their Google+ content into expandable display ads. Those ads can then run across the Google Display Network. Brands can […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consumer Watchdog Claims Google Shopping Makes Consumers Pay More, Further Evidence Of Google’s “Search Monopoly” Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle […]
Duane Forrester, the Senior Product Manager at Bing announced a new feature within Bing Webmaster Tools named the “Connected Pages Dashboard.” Formerly known as linked pages, connected pages is a way for Bing to allow you to tell them what pages you own under your social network. Once you verify these social profiles, Bing connects […]
SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine Watch and SES, and as our valued […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Social Media Marketing Tactics that Work – Next Week in Las Vegas Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and Instagram. Whether you’re managing your brand’s communities, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards Google released a new version of its iOS Search App today, with an extensive list of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Testing New AdWords Site Search Extension A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Hummingbird Just Kill Your Local SEO? Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Dear Google Rivals: Do These New Proposals Solve Your Antitrust Concerns? Love, The EU Three years into its investigation of Google over antitrust issues, the European Union took another step closer […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue Yesterday’s Microsoft FY2014 Q1 earnings report showed the company generated $18.53 billion in total revenues, with 47 percent growth […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: US Search Awards Names Search Engine Land Best Blog Of 2013 Last night, Search Engine Land had the honor of being named Best Blog of 2013 by the US Search Awards […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Accredited? Get Updated Badges And Certificates You may have noticed, Microsoft rolled out new branding for Bing and Bing Ads over the past month. Now, that new look has […]
Table of Contents Section I: Scope and Methodology Section II: Enterprise Social Media Infrastructure Market Overview Section III: Trends Driving ESMIP Adoption Section IV: Enterprise Social Media Infrastructure Platform Capabilities Section V: Choosing an Enterprise Social Media Infrastructure Platform Section VI: Vendor Profiles Section VII: Resources “Enterprise Social Media Infrastructure Platforms” editorial team: Research/Writers: Marji […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users As of today, Facebook announced that it is completing the removal of its “Who can […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How Will Google Hummingbird Impact Links? Here Are 6 Ways So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Now Let’s You Search Your Posts & Status Updates In Graph Search Facebook announced the launch of searching your posts and status updates within graph search. Facebook said, “Today, Graph […]