How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
Topic: Soviet Union
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
Bing’s ‘Russian invasion of Ukraine’ results show Opinions section and timelines
The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
SearchCap: Google mobile speed update, Lenovo debuts Google Assistant, Google deadlines & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 easy ways to multiply your conversions Jul 27, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to […]
Lyudmila Rudenko, Soviet chess player, featured with a Google logo
Woman Chess Master Lyudmila Rudenko was born 114 years ago, and Google remembers her today with this doodle.
SearchCap: Google Search Console beta live, PPC tips & SEO tasks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Search Console may be rolling out for everyone nowJan 22, 2018 by Barry Schwartz Go check your Google Search Console now. You probably have access to the long-awaited beta […]
Sergei Eisenstein Google doodle honors Soviet film director known as the ‘Father of Montage’
Eisenstein's technique of editing film to create fast-paced sequences made him a cinema legend.
How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met […]
Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6
I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containment strategy. Themonuclearly Renewing With Google The thermonuclear reference comes from the […]
China Appears To Admit Cyberattacks On US
Circumstantial and indirect evidence has long implicated the Chinese government and its surrogates in numerous incidents of digital espionage and other hacking into US corporations’ and government-owned websites and databases. The infamous Gmail hacking episode that triggered Google’s censorship protest and “withdrawal” from the Chinese search market is only one example. The Chinese themselves have […]
Yandex Has Blockbuster $1.3 Billion IPO
Yandex NV, the parent of the Russian search engine Yandex, had a very successful debut on the Nasdaq market yesterday. The company raised more than $1.3 billion in its IPO. It follows last week’s similarly splashy but much smaller IPO from LinkedIn. As with the LinkedIn IPO last week many investors turned right around and […]
SearchCap: The Day In Search, April 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With +1, Advertising Is Getting Social Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about […]
Google’s Yuri Gagarin Logo For 50th Anniversary Of Human Spaceflight
Today on Google you will find a logo of a spaceflight and astronaut remembering the 50th anniversary of when Yuri Gagarin was the first human to take a spaceflight. He completed an orbit of the Earth on a Soviet Union backed Vostok spacecraft on April 12, 1961. He instantly became a hero in his country […]
SearchCap: The Day In Search, March 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Says Activity Levels Are Soaring With the five-year anniversary of the first tweet approaching, Twitter says user activity is soaring. In a blog post that details tweet and account activity, […]
Sergey Brin & Bono Up For Gorbachev Awards
What does lead U2 singer Bono and Google co-founder Sergey Brin have in common? They are both in the running for a new award named the Gorbachev Awards. The Telegraph reports the former Soviet leader, Mikhail Gorbachev, is holding an international award designed for honoring “people capable of changing the world.” The award will be […]
Too Late For Thanksgiving & Too Early For Diwali
So global search marketers, should you be studying major religious festivals to understand their impact on your peaks and troughs — after all they may explain why your seasonal patterns globally don’t match what you’re used to. Making notes of the major festivals which will take place during your campaign year in the markets you are targeting can help.
Ask Advertising Campaign Slammed
As pointed out on Bruceclay.com — Ask.com thinks you’re an idiot — Ask can sometimes be an irritating company. I like the new Ask3D interface, and they’re doing a lot of good things in the search arena. However, when it comes to how Ask is marketing itself, I’m completely baffled.
Google’s Brin Calls China Censorship A “Net Negative”
China censorship damaged us, Google founders admit at The Guardian has a quote from one of Google’s founders, Sergey Brin, when asked about Google censoring content in China, “On a business level, that decision to censor… was a net negative.”