SearchCap: The Day In Search, April 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• With +1, Advertising Is Getting Social

  Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about the fact that Orkut outweighed Facebook in two of the most important developing markets (Brazil & India), but that is likely to change soon (Facebook is gaining in both), whilst […]
• Functionalism As A Link Building Approach

  Functionalism is a concept that first intrigued me when I studied Anthropology in college, as I really responded to the idea that people do certain things for certain individual reasons that matter only to them, reasons that may seem crazy to outsiders, but that truly do make up a necessary part of someone’s culture. It’s […]

• New Research: Amazon Topped Search Spending By Far In 4Q 2010

  Amazon.com outspent all other search marketers in the fourth quarter of last year in the U.S., dropping $51 million and dwarfing the rest of the field, according to research covering paid search on Google from Kantar Media’s new syndicated service. The WPP Group company says AT&T was the next-biggest spender, laying out $27 million. Interestingly, […]

• Yuri Gagarin Google Spaceflight Logo Logo

  Today on Google you will find a logo of a spaceflight and astronaut remembering the 50th anniversary of when Yuri Gagarin was the ffirst human to take a spaceflight. He completed an orbit of the Earth on a Soviet Union backed Vostok spacecraft on April 12, 1961. He instantly became a hero in his country […]

• SMX Advanced London: Exceptional Sessions, Deep Search Insight, Invaluable Networking

  This article was originally published on the Search Marketing Expo blog by Chris Sherman, Executive Editor of Search Engine Land and conference chair of SMX Advanced London. Our fifth Search Marketing Expo event in the UK is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the great […]

• Bing & Yahoo Pass 30% Search Engine Market Share, Hitwise Says

  A strong month of March has propelled Bing-powered search past the 30% market share level for the first time since Bing began providing Yahoo with organic search results last August. According to the latest Experian Hitwise data, Bing and Yahoo both grew more than 5% in March and now combine for 30.01% market share. Google […]

Search News From Around The Web:

Applications & Portal Features

• Impact of paywall on NYTimes.com, Experian Hitwise
• Pagination comes to Google Docs, Official Google Blog
• Why are some of Google’s products not available outside of the US?, YouTube

Business Issues

• FACEBOOK LAWSUIT: Paul Ceglia Files New Evidence In Claim He Owns 50% Of The Company, Business Insider

Local, Maps & Mobile

• Helping you find the right route, Google LatLong
• Microsoft drives Streetside mapping into the UK, ZDNet UK
• Microsoft promises not-quite-as-much Street View, The Register
• New on Google Places: Profiles, photo uploads and search tweaks, places.blogspot.com

Link Building

• Common Sense Guide To Link Building, Van SEO Design

SEM Industry

• The Influencers: Five to Follow on Twitter for SEO, entrepreneur.com

SEO & SEM

• Controlling Your Microsoft adCenter Content Ads, Search Engine Roundtable
• Google Told You So., SEOmoz
• Google’s Panda Update Rolls-out To UK, Searchmetrics Suite Blog
• How Social Media Influences Search Click Through Rate, blueglass.com
• Reminder: New data feed requirements for Google Product Search merchants, Google Merchant Blog
• Sharing advice from our London site clinic, Official Google Webmaster Central Blog
• Stay true to your SEO content marketing passion: word from the trenches, SEO Copywriting
• Talking SEO to the tech-indifferent, Distilled blog
• What I Look for with Google’s Panda Algorithm, SEO Theory

Social Media

• Trends – now in 70 more locations, Twitter Blog
• Adding new features to Comments Box, Facebook Developers
• How To Manage Your Facebook Pages’ Profile Image & Photo Strip, Search Engine People

Video, Music & Image Search

• comScore Releases March 2011 U.S. Online Video Rankings, comScore

Web Analytics

• How To Analyze Modified Broad Match Keywords in Google Analytics, Search Engine Journal

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• The Complete Guide to Bing’s New Local Business Portal – Bing’s local search tools and features don’t get a lot of airplay compared to Google, but that could – and should — change after today’s launch of an entirely new local listings tool for business owners. It’s called the Bing Business Portal and it has some features that should make Google Places green with envy…
• 9 Tips For Using Product Listing Ads – A great introduction on how to use AdWords Product Listing Ads effectively.
• 10 Awesome Free Tools To Make Infographics – Good resources for helping to understand and create infographics.
• DIY Guide to Successful Infographic Production – Infographics are really hot right now, especially ones that are really high quality and are useful or educational.  Creating a really awesome infographic isn't easy, so we've outlined our process and explained a bit about what it takes.  Look for a follow up to come on promoting high quality graphic content.
• Three Essential Google Analytics PPC Hacks – Excellent tips that address common PPC analytics issues.
• How to Build an Effective Startup Press Kit – A press kit is so integral for a website at launch – it can make or break whether media, key people in your industry and your consumers get the full story about what you do.