SearchCap: The Day In Search, March 13, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Nine Essential Tactics For Reputation Management In Social Media
  On Monday I had the distinct pleasure of speaking to a crowd of about 250 local search marketers at SEMpdx Searchfest in Portland. The audience reaction to my session, entitled “The Dark Side of Reputation Management,” highlighted a stark reality out there in the corporate trenches. While nearly every hand…
• 
  More Yahoo Search Monkey Details: Creating a “Developer Ecosystem for Search”
  Two weeks ago at SMX West, Yahoo! announced a new project code named "Search Monkey" that would enable content owners (and in some cases searchers) to add rich content to search results. Today, Yahoo has released additional details about the program, which has not yet launched. Today’s announcement describes how…
• 
  Reputation Monitoring Made Easy, And Free!
  A wide array of paid and free tools make it both cheap and easy to track your online reputation. The first point of contact is typically via customer emails, comments on your own site or web analytics data. But not everyone who complains about you brings the complaints directly…
• 
  In Unexpected Move AOL Buys Social Network Bebo For $850 Million
  In a somewhat surprising move, given the speculation surrounding AOL and its future, the comany has acquired number three social network Bebo for $850 million in cash. Bebo has a reported 40 million unique users on a global basis. AOL says in its press release, “Together with its AIM and…
• 
  Tagging 10,000 Videos: Science Or Sweat?
  In the last SEL video search column, Eric Papczun described the dilemma faced by content producers that are striving to keep-up with the insatiable demand for new video content. Producers are looking for efficient methods of discovering what online viewers are interested in, and then packaging their content to…
• 
  A Small Business Marketing Success Story: Pink Cake Box
  Ready for something different? Typically in this space each month, I write a “How To” or “Why To” article with ideas and tips for helping small businesses succeed online. I’d like to go in a different direction: profiles of small businesses that are succeeding online. I’m a big believer…
• 
  Google Ad Manager Targets Medium-Sized Publishers, Seeks Broader AdSense Distribution
  Google’s new Ad Manager (currently in a limited beta) is a free, ad serving platform directed toward small and medium-sized publishers that don’t need a complex, customizable solution such as DoubleClick’s DART platform (which Google just acquired). It’s a product for the broad, middle market intended to bring both greater…

Search News From Around The Web:

Business Issues

• "Innovation at Google" 2008 Event Notes, beu blog
• Ex-Googler vents: "Google recruiters are out of touch", Valleywag
• Briefs: AOL and Kroger Partner to Provide New Shopping Search Shortcuts and Coupons, ResourceShelf
• Google rejects adoption of ACAP standard, Journalism.co.uk
• Google, seeking to diversify, looks to government contracts, MarketWatch
• IAC’s Diller says rejected Liberty swap proposals, Reuters
• Liberty, IAC Are in Settlement Talks, Wall Street Journal
• Microsoft Exec Sprints Over to Spot Runner, AllThingsD
• Q&A: Google exec touts company’s fledgling SaaS efforts, ComputerWorld

Local, Maps & Mobile

• UK’s Trusted Places Quietly Enters US, Screenwerk

Link Building

• The Link Building Rap : Hip Hop Meets SEO, Search Engine Journal
• Find Hidden Links On Your Site? Where Did It Come From?, Search Engine Roundtable

Microhoo

• Partial List: Microsoft’s Nominees For The Yahoo Board, TechCrunch
• Source: Yahoo in informal talks with Microsoft, News.com

Paid Search & Contextual

• Helpful tips on our new content network tools, Inside AdWords
• Google AdSense’s Alternative Fill Color Ad Feature Issue, Search Engine Roundtable
• Microsoft adLab Tools Review Part 2 – Keywords , adCenter Blog
• Once Again, Submit Your AdSense Wish List, Search Engine Roundtable
• What Would You Do With Your Google AdSense Account Manager?, Search Engine Roundtable

Searching

• 10 Reasons Why Librarians Should Use Exalead, Alt Search Engines
• 12 Search Engines Which Can Replace Ask.com, Search Engine Journal
• Book info where you need it, when you need it, Official Google Blog
• What does hakia want to become?, Hakia Blog

SEM Industry

• SES NYC – 3 Women Spotlighted at Search Engine Strategies, Search Marketing Gurus

SEO & SEM

• Disgruntled Students: A Reputation Management Nightmare, endlessplain.com
• Redefining Navigational Queries to Find Perfect Sites, SEO By The Sea
• The Holy Grail of Long Tail Information Finally Trackable, SEOmoz

Social Media

• who says librarians (and teachers) don’t like tags, delicious blog
• Fake presidential candidate spam comes to Twitter, VentureBeat
• MySpace Opens Up The OpenSocial Spigot, TechCrunch

Video, Music & Image Search

• Fast facts about YouTube, Mercury News
• Google News Gave FT.com a 75 Percent Traffic Boost, Media Info

Other Items

• The Lost Features of Google, Google Blogoscoped

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Interview With Social Media Expert Shana Albert
• 12 Search Engines Which Can Replace Ask.com
• The Link Building Rap : Hip Hop Meets SEO
• Spying on Google: What is Spam? What is Relevant? Read This to Find Out
• Increase Your Popularity: How to Choose the Perfect Avatar
• Building Referral Links While You Sleep
• How to Lose Your Clients: Account Management
• Risk Related to SEO
• 10 Good Links You Can Get in the Next 50 Minutes
• Mixx Gets Credibility Boost From NYTimes
• 17 Tips For Getting Bloggers To Write About You
• 8 Tips For Successful B2B Blogs
• Matt Cutts: SEO Advice – Getting Links!
• Ten Things I Learned at SEMpdx SearchFest ‘08
• How to Promote Your Blog through Networking