Google Ads adds AI-powered insights to experiment reporting
Google Ads now uses AI to summarize experiment results, highlight key insights and recommend next steps for campaign optimization.
Topic: Statistical significance
How to make prompt tracking much more accurate
AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.
How to measure Demand Gen creative impact with asset uplift tests
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
Google simplifies Video ad testing with new experiment tool
Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
5 A/B testing resolutions you should embrace in 2017
A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple […]
AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate
Ad testing in paid search is a relatively painless — until it comes to the actual analysis. It’s easy to set up ads tests, but analyzing ad performance can be a time sucking process for even the most sophisticated paid search teams. Worse yet, the results can be misleading if enough information isn’t available, the […]
Creative Testing For The Advanced Search Marketer, Part 3
For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs and acquiring more revenue. Continuously generating, analyzing and iterating on new creative delivers incremental improvements in keyword-to-creative relevancy. Increasing relevancy results in higher click-through-rates (CTR) and Quality Score, and as a result, lower […]
New Reports Aim To Add Value To AdWords Campaign Experiments
Google is now providing new reporting for its AdWords Campaign Experiments (ACE), which allow advertisers to test keyword, bids, placements and other variables. The new report allows advertisers to see ACE metrics side-by-side with their regular campaigns. Previously, one had to download reports and do analysis in a spreadsheet. The results also show whether differences […]
Google Calls Yahoo-Microsoft’s Explanation Of Search Scale “Bogus”
One thing Microsoft and Yahoo were touting as a major advantage to them teaming up, is that their search scale will grow tremendously. The benefit of the search scale, or search volume query, growing is that Microsoft and Yahoo will have more data to analyze and use in order to compete against Google. News.com interviewed […]