Vanessa Fox on the birth of Google Search Console
From the super early days of Google through using AI today for SEO - we covered a lot in this interview.
Topic: Subdomain
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Google Search rolls out site name updates and workarounds
After much frustration over the new Sitenames feature in Google search, Google released some additional updates.
Google Site names now support subdomains on mobile devices
Google also said if you find issues, you can submit those issues in their forum.
Microsoft launched 5 new ad products and updates
Debuting 34 new markets, additional import tools, and a Performance Max beta are just a few of Microsoft's September product announcements.
PPC trends, event-speaker partnerships, and Russia cracking down on Twitter; Thursday’s daily brief
Plus, why you should automate more PPC tasks
Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]
Since robots.txt files impact crawling, it’s important for site owners to understand how they are treated by search engines. Columnist Glenn Gabe covers two cases involving multiple robots.txt files (by subdomain and protocol).
Bing introduces penalty for ‘inorganic site structure’ violations
It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks.
Subdomain leasing and the giant hole in Google’s Medic update
In today's Soapbox, a warning about the hack in low-authority medical advice with content mirrors and "buying guides" slipping through Google's algorithm.
The line between subdomain leasing and alternative revenue strategy
How search engines handle subdomain leasing may carry implications for all businesses.
Google is aware of sites hosted on another’s subdomain
It’s improving its systems to recognize such content and treat it accordingly.
Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.
SearchCap: Lighthouse 3.0, faceted navigation & awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2018 Search Engine Land Awards ShortlistMay 22, 2018 by Search Engine Land Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s […]
Can company structure spawn cannibalization? Most definitely.
With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content. What is cannibalization? Cannibalization is a term coined by the digital community to refer […]
Would You Like To Compare Your Sites In Google Search Console? Let Google Know.
Google wants your feedback on improving the Google Search Console, specifically about combining sites.
SearchCap: Google Mobile Friendly Rolling Out, Yahoo & Bing Deal
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says There Are 4.7% More Mobile Friendly Websites Today Than Two Months Ago The fear of Mobilegeddon encouraged many webmasters to make their sites mobile friendly. Google says there was […]
Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools
You can now communicate subdomain moves in Google Webmaster Tools Change of Address tool.
SearchCap: Google Webmaster Data Delayed, Mobile Friendly Web Sites & Search Pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Tools Data Stopped Updating Almost A Week Ago Are you concerned that your Google Webmaster Tools reports have not updated in a week? Don’t be, everyone else has the […]
SearchCap: LinkedIn Search, Target Mobile & Google AdWords Scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 […]
Bing Webmaster Tools Adds Site Move Tool
Bing announced a new feature for Bing Webmaster Tools – the ability to inform Bing of a site move. The new Bing Site Move Tool allows you to not just move from one domain to another domain but also from within a site; URLs to URLs. Moving From Within The Same Domain Name If you […]
SearchCap: The Day In Search, September 6, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This Week On Google+: Suggested Users, API Delays & Measuring Google+ Influence! Over two months in, Google+ has continued to make many changes to the fledgling social site. Here is what’s […]
New: Google Classifies Subdomains As Internal Links Within Webmaster Tools
Google has changed the way they handle reporting links within Google Webmaster Tools. Instead of considering subdomain links as external links, they are now considered internal links. Google made this announcement on their Google Webmaster Blog, explaining that this applies to both the non-WWW and WWW versions and other subdomains on the domain name. Google […]
Can You Dig Out Of Your Google Panda Hole By Offloading To Subdomains?
The Wall Street Journal has an article out today reporting that Hubpages, acting on advice from Google, has found that using subdomains seems to have gotten some of their content to recover from a Panda penalty. By moving some of their content to new subdomains, it either has escaped the penalty or is being assessed […]
Google Moves SSL Search To Encrypted Sub Domain
About a month after Google launched encrypted search at https://www.google.com/, they will be moving it to https://encrypted.google.com/. The reason for the move is due to “better serve our school partners and their users,” said Dave Girouard, President, Google Enterprise. The issue with having it at https://www.google.com/ is that they can block encrypted searches via their […]
SearchCap: The Day In Search, April 26, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google “Augmenting” Street View With Local Biz Information Google started playing with “augmented reality” — I’m using the term here loosely — in the PC version of Street View several months […]
SearchCap: The Day In Search, June 23, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Link Builder’s Guide To Analyzing SERP Dominators For Link Opportunities This article walks you through the tools, processes and strategies for identifying the most powerful players in your keyword space […]
Missing Data In Google Webmaster Tools? Check Your Domain Name
The Google Webmaster Central Blog has a post on common questions sent to them about data issues found in Google Webmaster Tools. The short answer that Google gives is that if the data is off, then it might be due to your site being listed in Google as both the www and non-www and also […]
How Changes To The Way Google Handles Subdomains Impact SEO
At Pubcon last week, Matt Cutts mentioned a change in the way Google handles subdomains. To better understand this change and what this means for search marketers, let’s revisit common site structure choices, how they’re handled by Google, and how that impacts SEO.
SearchCap: The Day In Search, December 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Sub Domains To Be Treated As Folders By Google
Matt Cutts of Google said at PubCon that Google will be treating sub domains similar to how they treat folders on a site. I reported this at the Search Engine Roundtable on a post by Tedster at WebmasterWorld, where Tedster said: News flash from Las Vegas PubCon. Matt Cutts informed us that Google will very […]
Consolidating Sitemap Files With Google
Mickey Kataria has posted on the Google Webmaster Central blog that if you can verify ownership of multiple sites, you can consolidate the Sitemap files for those sites and either combine the URLs from those sites into one Sitemap or create separate files for each site, but store the files in one location. Previously, any […]
SearchCap: The Day In Search, October 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Stay Master Of Your Feed Domain
Having your own domain name for your feeds is incredibly easy and cheap to do via FeedBurner. Moreover, failure to maintain control of your feeds by not using your own domain is one of the biggest mistakes I feel many marketers make. I love FeedBurner. I’ll say it again — I love them. They make […]