SearchCap: Google Mobile Friendly Rolling Out, Yahoo & Bing Deal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Says There Are 4.7% More Mobile Friendly Websites Today Than Two Months Ago

  The fear of Mobilegeddon encouraged many webmasters to make their sites mobile friendly. Google says there was an uptick of 4.7% of sites that are now mobile friendly compared to two months ago.

• Bounce Back From Mobilegeddon, Master SEM Tactics & Tools – Secure Your All Access Pass To SMX Advanced

  Early Bird rates for Search Engine Land’s SMX Advanced conference expire next week. Register now and secure your spot at this once-a-year opportunity to get sophisticated tactics from 70 leading authorities on SEO, paid search, mobile, social media and more. Are you prepared for Mobilegeddon? For the 40% of sites not mobile friendly, the impact […]

• Google’s Mobile-Friendly Update Is Rolling Out Right Now

  The impact may take roughly a week to appear.

• Yahoo Or Bing Could Now Divorce Before 10-Year Search Deal Expires

  New deal terms allow either Bing or Yahoo to terminate with four-months notice.

• Mobilegeddon Day: 3 Ways To Take Mobile Friendliness To The Next Level

  Google’s mobile friendly update rolls out today. Are you ready? If so, columnist Jim Yu provides some advice for how to take your mobile experience to the next level.

• Google’s Mobile Friendly Update: Not A Disaster, But An Opportunity

  In light of Mobilegeddon, contributor and former Googler Kaspar Szymanski reminds us that a focus on user experience drives Google search strategy — and should drive yours, too.

• Spotted: Mobile Friendly Tag Showing For AdWords Ads

  Thanks to a AdWords test spotted in the wild both organic search marketers and paid advertisers can obsess over mobile friendly tags.

• Mobilegeddon Is Today: Here’s How It’s Going With Rollout Of Google’s Mobile Friendly Update

  What to expect when the Google mobile friendly update is released today…

• Loch Ness Monster Google Logo Marks 81st Anniversary Of Famously Hoaxed Loch Ness Photograph

  Google Doodle offers theory of how the “Surgeon’s Photo” came to be, while Google Maps lets you keep searching for the legendary monster.

• Mobilegeddon & Me: My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update

  Will Google demote highly-trusted content that’s not mobile friendly, replacing it with less-trusted content that looks good on a smartphone?

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google: Fear Of Mobilegeddon Boosted Mobile-Friendly Sites By 5%
• Twitter Moves To Strengthen Its Abuse Blocking Policies & Enforcement
• Incisive Media’s ClickZ, SES & Search Engine Watch Acquired By Blenheim Chalcot
• Bounce Back From Mobilegeddon, Master SEM Tactics & Tools – Secure Your All Access Pass To SMX Advanced
• National Park Service Partners With Joseph Gordon-Levitt’s hitRECord to Crowdsource #FindYourPark Campaign
• Why The Apple Watch Is The New Remote Control For Everything
• Google Says Its Google Preferred Viewers 29% More Likely To Visit Brand Sites After Watching YouTube
• The 4 Ds of New Market Share: Data, Distribution, Disruption and Dedication

Search News From Around The Web:

SEO

• Google Does Not Give Extra Mobile Friendly Boost for Chrome over Safari, The SEM Post
• Google’s New Mobile Site Name Mark Up Susceptible To Hacking? Google Says No., Search Engine Roundtable
• Has Google Gone Too Far with the Bias Toward Its Own Content?, YouMoz – Moz
• Many WordPress Plugins With XSS Exploit, WordPress SEO, All in One SEO & Google Analytics by Yoast Affected, The SEM Post
• Why Blogs on Subdomains are Basically Worthless for SEO, ignitevisibility.com

SEM / Paid Search

• Using Google Analytics To Track PPC Content Performance, The SEM Post

Search Marketing

• How to Filter Referrer Spam in Google Analytics, Bill Hartzer
• Merkle|RKG Releases Its Q1 Digital Marketing Report; Data Points to Major Shift in Google Search Trends – Data-Driven Online Marketing, RKG Blog
• The Nifty Guide to Local Content Strategy and Marketing, Moz

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.