Yext files for long-awaited $100 million IPO
Last year the company announced a revenue "run rate" of $100 million.
Topic: Superpages
GetListed Tool Relaunches As Moz Local
Last year, David Mihm’s GetListed service was acquired by then SEO Moz (now Moz). Today, it relaunched as Moz Local. It’s a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to research where their listings appear online, manage […]
Yahoo Goes Live With Yelp Local Reviews
Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally announced the partnership: Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews, business information, and star ratings from […]
Yext “Reinvents The Local Business Listing” With New Rich Content Options
Location data platform and provider Yext has introduced a range of new data types and rich content into its PowerListing local data syndication product. The new offering is called PowerListings+ (Like Google+). Enhanced local data categories enable the inclusion of employee/staff bios, event calendars, product inventory and services (including prices). Yext said that the new content […]
US Yellow Pages Publishers Merge To Form Entity Focused On Local-Digital Advertising
Two of the major US yellow pages publishers and local search providers, DexOne and SuperMedia are merging in an all-stock transaction. After the merger closes, pending a shareholder vote, the combined entity will have 700,000 advertisers, 3,100 salespeople and revenues of roughly $3 billion. The merger was partly dictated by the need to accelerate the transition from traditional […]
Bing Ties Yellow Pages Sites For Most Accurate Local Data
In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data services to publishers and developers. In April the company found that yellow pages site Superpages bested Google Maps in terms of the accuracy and completeness of the local business/POI database. The following was the […]
Yellow Pages Sites Beat Google In Local Data Accuracy Test
In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all get their local data from generally […]
MapQuest Launches Local Business Listings Center
Local SEOs have another tool to add to the “citation belt,” as it were: MapQuest has announced its own Local Business Center, a place where local businesses can add and/or manage their listing(s) on MapQuest. As the video below shows, the MapQuest LBC functions very much like Google’s and Bing’s and offers many of the […]
Yext Takes Google Tags Idea Across Web
Local advertising provider Yext has spearheaded the launch of a Google-like “tags” product that receives distribution across a vast array of local sites including Yelp, Yahoo, Mapquest, Superpages, Topix, Patch, Citysearch and others. It’s being characterized as an “anti-Google alliance.” That’s not exactly correct. As a practical matter it gives advertisers a way to run […]
New Place Search Shows Google’s Commitment To Local
Today Google formally rolls out its new presentation of local results, called “Place Search.” It offers a dramatic change to the look and feel of SERPs on Google.com. The first and most obvious change is that the “7 Pack” is gone. And there appear to be some fairly major SEO implications, which should provide many […]
SearchCap: The Day In Search, October 18, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Making Location More Obvious, Prominent I’m not seeing it exactly but Google has said the company is making location more “transparent” or more obvious to users so that they can […]
Live Blogging BIA/Kelsey’s DMS ’10 Conference – Day 2
I’ll be live blogging Day 2 of the Directional Media Strategies 2010 (#DMS2010) conference here, starting at about 8:30 AM, CST, September 15. (See Day 1 and Day 3 here.) —————————————————————————————- (Sorry – started late due to large traffic jammage on the tollway) DMS ’10 Spotlight: The ‘Deal a Day’ Phenomenon Perry Evans of Closely […]
Predictions For The Changing Local Search Landscape In 2010
To many of us, 2009 couldn’t end soon enough. But today we have fresh optimism about what’s in store for 2010. I sense a cautious sense of hope with everyone I’ve spoken with that the prospects for next year are stronger for local search providers and our advertisers.
Local-Social Search: A Powerful Marketing Channel For Small Businesses
The courtship of social networking and local search will result in a marriage that diversifies the mix of sales tools and empowers circles of families, friends, co-workers and organizations to share experiences and opinions in the local search space. For a number of years, consumers have had a collective, powerful online voice through ratings and […]
Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid
I’m hearing more and more about “Real-Time Local Search” – that phrase is popping up everywhere; but I’m just not buying the hype that positions it as some amazing new essence that businesses and consumers must embrace… sorry. I acknowledge that it’s useful to have a label to refer to this concept, but is it […]
Idearc Brings True Local Search To Twitter
A version of local search has existed on Twitter for some time: asking your followers for local recommendations about places to stay, things to do and so on. One can also use Twitter search itself, though it’s very hit and miss in terms of the quality of results. And there are also the third party […]
Which Internet Yellow Pages Site Has The Best Rankings?
One of the challenges for a local business that wants to rank for phrases like “reno dentist” or “nashville accountant” is that the large Internet yellow pages sites and similar local directories often take up a lot of the real estate on search results pages for “city category” phrases. Ergo, one of the most basic […]
SearchCap: The Day In Search, November 12, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 27, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Local Internet Marketing Firm Spams Google Maps Bigtime
In another case of major mapspam (discovered first by Imnotadoctor), an SMB-local internet market firm, Big Local, has captured many of the top positions in the Google Maps “onebox” for the category “internet consulting.” Below are some examples from various cities.
HP Promoting T-Shirts Promoting YouTube Videos, Yahoo Nixes “The 9,” Craigslist Reaching For $100 Million, Google Grants, & More
Given that we were unwittingly ensnared by Mike Blumenthal’s authentic sounding April Fools post earlier this week, we’re being a bit more careful and reading items more closely these days. However, one article from Bloomberg that almost reads like an April Fools item discusses a novel program on Google’s YouTube in which computer and printer […]
SearchCap: The Day In Search, January 28, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Testing Click To Call Again?
Search Engine Journal alerted us to an apparently renewed test of click-to-call at Google. Google had been testing click to call in 2005 and 2006 with an eye toward implementing pay-per-phone call. Rather than show local or 800 tracking numbers, Google was using a field that remembered users’ telephone numbers (once entered) and connected calls. […]
Ask Mobile Adds “Click To Speak” Directions
Ask’s Mobile WAP site has added voice to the process of getting directions. The voice-activated service is provided by Dial Directions. On the mobile Ask site, next to the “Directions” link you’ll find a new “Voice Entry” link. That sends users to the Dial Directions phone number (347-328-4667) or initiates a phone call. Users then […]
SearchCap: The Day In Search, November 27, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
With Dogpile Beating Google In Satisfaction, Owner InfoSpace Needs To Reinvent Itself, Be Risky With Metasearch
InfoSpace recently sold both its local and directory assets and its mobile platform business to Idearc/Superpages and Motricity respectively. So what’s left? Specifically Dogpile and its cousins Metacrawler, Webcrawler and the domain InfoSpace.com. The company also owns the kid-friendly search site Zoo.com. Amid all this, JD Power & Associates has just named Dogpile “highest in […]
Superpages Rolls Out Video Advertising Nationally
Local search and directory provider Superpages has announced video advertising on a national basis after a several-month test in selected U.S. markets. All the major U.S. yellow pages advertisers are now offering video advertising, though all are in early stages of rolling it out. To my knowledge, Superpages is the only performance-based model where bidding […]
SearchCap: The Day In Search, October 15, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
InfoSpace Sells Mobile Services Business–What Next?
Only weeks ago, InfoSpace sold Switchboard and its local/directory business to Idearc/Superpages for a reported $225 million. Today, Motricity announced that it had acquired the company’s mobile services business for $135 million. Motricity wants the business for the revenues and carrier relationships and to tell a better story to the market as it moves toward […]
SearchCap: The Day In Search, September 27, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Sprint And Microsoft Extend Mobile Partnership, Offer New Services
Microsoft has been powering the search box on Sprint for awhile now, and the companies have had a public, strategic relationship since last November. But this evening they announced some new enhancements and mobile services. There are essentially two things being introduced: location-aware mobile search and a rich client download (voice local search) powered by […]
SearchCap: The Day In Search, September 17, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Superpages Parent To Acquire InfoSpace Directory Sites
Recently Superpages has been putting out a press release a day, and today is no exception. The company just announced that it would be buying the directory assets of Infospace — the only one explicitly named is Switchboard.com — for $225 million (mixture of cash and debt). Infospace.com itself is a directory site and so […]
SearchCap: The Day In Search, September 12, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Superpages Acquires ‘LocalSearch.com’ Domain
Local destination site AmericanTowns.com owned the URL LocalSearch.com but has now sold it to Idearc (publisher of Superpages) for roughly $3.3 million. That figure includes a strategic investment in AmericanTowns, which Superpages will help further develop. This article is part of Local Search Week here at Search Engine Land, a special look at local search […]
Superpages Now Offers Compare Merchants Feature
Today Superpages formally rolled out a compare merchants feature. In doing so it becomes the second major US yellow pages publisher to offer that feature in its online directory. DexKnows, owned by R.H. Donnelley and powered by Local Matters‘ “destination search” platform, has offered the feature for some time. This article is part of Local […]
SearchCap: The Day In Search, September 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Superpages Adds Video To Local Search Site
Superpages becomes the second major local search destination to add video advertising after Citysearch did so recently (in partnership with TurnHere). Other local search and yellow pages sites with video include DexKnows (published by RH Donnelley), Smalltown, SavoyNewYork and MojoPages. And there are an increasing number of travel sites that have video as well.