SearchCap: Google Gets Firehose, Google Algorithm Tweaks & Yahoo Gemini

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet
  A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google’s lead. Gemini’s growth in mobile search traffic share appears to be following that same pattern.
• February 10 Webcast- Converting The Mobile SEM Visitor In 2015
  Mobile search volumes are about to surpass desktop search. It’s forcing search marketers to rethink how they generate and analyze SEM conversions. In this webcast, Search Engine Land contributing editor Greg Sterling will explain the important differences between mobile and desktop SEM and the new technologies impacting how people search. Attendees will learn how to […]
• Bing Ads Rolling Out Updates To Quality Score Reporting
  Changes are designed to make quality score more informative and easier to use.
• Google Confirms Making “Tweaks” To The Search Results But Says No “Update” To Announce
  Google says that last update the SEO community noticed was not related to the Penguin or Panda algorithms.
• Google Removes “How Can I Join ISIS” Autosuggestion
  Google doesn’t want you to join ISIS, drops the autosuggest after BBC News notifies them of the Google Suggest fail.
• 4 Search Engine Optimization Techniques for DuckDuckGo
  Just how different are optimization techniques for DuckDuckGo versus Google or Bing? Columnist Neil Patel explores.
• Official: Twitter To Give Google Access To “Firehose” Of Tweets
  It’s official, Twitter confirms that it has a deal again to supply Google with access to its full stream of tweets.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Gap Launches #SpringIsWeird ‘Micro-Series’ On Instagram
• Download Analysis Shows Super Bowl Ads “Worked” For Game Developers
• Is Marketing Technology The Emperor’s New Clothes?
• Beyond Likes, Shares & Retweets: More Advanced Uses Of Social Data
• LinkedIn Tops Projections For The 15th Straight Quarter, Soars To Record Highs
• FAQ: How Twitter’s New Deal To Bring Tweets To Google Search Works

Search News From Around The Web:

Link Building

• Should You Have A Link Removal Policy?, Search Engine Roundtable

Searching

• Answer: Who else is in that family tree…?, SearchReSearch
• Woman diagnoses her own ovarian cancer with Google search, Telegraph

SEO

• 5 Things I Realized About SEO From Watching The Super Bowl, Search Engine People
• Crazy iPhone rig shows how Chinese workers manipulate App Store rankings, Cult of Mac
• February 2015 Google Webmaster Report: Google Algorithm, Mobile, Twitter & More, Search Engine Roundtable
• Going Local? Quick Tips on Local and Mobile Optimization, thesempost.com
• Google: Don’t Use meta-refresh-type Redirects For Site Moves, Search Engine Roundtable
• Subdomains vs Subfolders: What are the Facts on Rankings?, SEO Theory
• Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO – Whiteboard Friday, Moz
• Why You Need to Add Inbound Marketing to Your SEO Toolbox, SEMrush Blog

SEM / Paid Search

• Bings Ads Streamling How Advertisers Access Data With InLine Reporting, The SEM Post
• Less Editorial Delays: AdWords Releasing “Upgraded URLs”, The SEM Post

Search Marketing

• Keyword Research: The Nuances Between New vs. Existing Websites, SEMrush Blog
• Video: Google Algorithm Update, Twitter Back With Google & Much More, Search Engine Roundtable