SearchCap: The Day In Search, February 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- “Googler Killer”, Cuil, Patent Applications Acquired By Google
Googler Killer, Cuil, which launched in June 2008 and went defunct in September 2010, have had their patent applications acquired by Google. Bill Slawski spotted the transfer of ownership of these patent applications this morning. The patents transfer to Google from Cuil include 20090240672, 20090240685, 20090241044, 20090241018, 20090241058, 20090241065 and 20090241066. This is not all […]
- You Don’t Have To Be Nuts To Worry About Changing Your Domain
Enterprise SEO is all about mitigating risk. Slow and steady, fix what is broken, don’t let anyone do anything radical chasing the latest fads, don’t push the envelope into anything black or even grey and keep your IT department from inadvertently destroying your rankings. So what do you say when a large, branded site wants […]
- Less Than 10% Of The Web In 2012 Is Mobile Ready
Mobile’s overall share of Web traffic in the United States has increased to about 9% (according to StatCounter) which is also the same percentage of Quantcast’s Top Million sites that are deemed ready for mobile in 2012 according to data from the Mongoose Metrics Data Series. Since there wasn’t the same data pull last year, it could […]
- How To Run Your PPC Accounts Like A Project
Managing PPC accounts can be overwhelming. There is so much to-do, and no one ever has enough time. This leads most people to just make huge todo lists of items they either should be doing, or want to eventually do inside their account. The problem with to-do lists is that they are easy to ignore. […]
- Have You Been The Target Of A Google Places Hit Job?
It’s a Golden Grahams kind of day … You and your marketing team have set up the first steps to your local presence: a Google Places Page. Life is good. A few days later, you check in and you see that your position and display are great—but what is up with the three star rating? […]
- Google Enables Blocking AdWords Results With Block Site Feature
In 2011 Google enabled the ability to block search results with a new block sites feature. It now appears that you can block sites from showing up in the paid search ad results. Here is a picture with the “block all domain.com ads”: What is interesting is that this works for both those who are […]
- Google Moves AdWords Help Forum To AdWords-Community.com
Google has re-launched its AdWords Help Forum on a new platform and given it its own URL: www.en.adwords-community.com. That address redirects to a longer URL where visitors are welcomed to “the official Google AdWords Community.” AdWords-Community.com was one of several domains that Google recently registered, a list that included several variations such as adwordscommunity.com, www.adwordscommunities.com […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Microsoft: Google Is Bypassing Internet Explorer Privacy Settings, Too
- Pinterest Takes A Small Step Toward Fighting Copyright With Opt-Out Meta Tag
- Will Google Latitude Succeed As A Loyalty Platform?
- Budgeting For “Free” Social Media And The Need To Rebalance
- The Return Of The Publishing Genius
- Facebook To Offer Verified Accounts & Higher Visibility To Top Users
- Top Google+ Brands See 1400% Follower Lift In February
- Move Over Search Box, Google’s Home Page Gets A Share Box
- U.S. Web Users Averaged Record-High 36 Hours Online In January
Search News From Around The Web:
Applications & Portal Features
- Bing’s Newspaper matching comes to UK, TechRadar
Business Issues
- Google’s Schmidt to Sell Stock Worth $1.5 Billion, Wall Street Journal
- Facebook hacker jailed for eight months, Telegraph
- Foursquare Tries a Bicoastal Approach to Engineering, AllThingsD
- Google Seeks To Plant Antenna Farm in Iowa, Data Center Knowledge
Local, Maps & Mobile
- Does the Google Places “Report a Problem” Work to Remove Spam?, Mike Blumenthal
Link Building
- Help with Nomenclature for Links & Brand Mentions, SEOmoz
- Broken Link Building Guide: From Noob to Novice, SEOmoz
Paid Search & Contextual
- Demographic performance report deprecation, Google Ads Developer Blog
Searching
- Yandex to Launch People Search From Social Networks, Quintura blog
SEM Industry
- President’s Day 2012 Logos From Bing, Ask.com & Dogpile But Not Google Or Yahoo, Search Engine Roundtable
SEO & SEM
- Efficiency Updates Coming Soon to Microsoft Advertising adCenter API, adCenter API Blog for Developers
- Ask The Expert – Panda Pandamonium?, Search Marketing Standard
- Enterprise SEO: 4 Trends to Watch in 2012, Search Engine Watch
- Google: Easy Mobile SEO Solution Is One URL With Stylesheets, Search Engine Roundtable
- Lessons Learned by an Over-Optimizer, SEOmoz
- Using and Optimizing Images: Search and Social Optimization Cheat Sheets, internetmarketingninjas.com
- Why Are You Hesitant to Incorporate Long Tail Keywords?, Search Engine People
Video, Music & Image Search
- comScore Releases January 2012 U.S. Online Video Rankings, comScore
- Google Developing Siri-Like User Interface for Google TV, Patently Apple
Web Analytics
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