SearchCap: Google Wins In Germany, Google Knowledge Vault & Bing Ads Close Variants
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Close Variants Test In US Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact […]
Barry Schwartz on August 25, 2014 at 4:55 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Ads Launches Close Variants Test In US
Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact match keyword targeting a thing of the past in AdWords. Today, Bing Ads said it is testing the same thing in the U.S., although with the option to opt-out of the test. […] - SMX East Rates Increase Saturday – Register Now & Save $200
Early Bird rates for Search Engine Land’s SMX East expire this Friday. Register now and get three days packed with proven tactics and best practices. The multi-track, 60 session agenda allows you to customize the program to best fit your needs and maximize your investment. Sessions are organized by skill level and thematically on topics […] - Google “Knowledge Vault” To Power Future Of Search
Google’s Knowledge Graph is being used to supply increasing amounts of structured content in PC and mobile search results. It’s part of an evolution that began with “universal search” and accelerated with the requirement for “answers not links” in mobile. Now Google is developing a successor knowledge base of content that will eventually supersede Knowledge […] - Althea Gibson Google Logo Honors First African American Tennis Player To Win Grand Slam Titles
Today’s animated Google logo is a tribute to tennis — and golf — legend Althea Gibson. Marking what would have been the athlete’s 87th birthday, Gibson was the first African American player to compete and take home titles at the French Open, Wimbledon and the US Open. Born on this date in 1927 in South […] - Search Marketers: The Time To Focus On Mobile User Experience Is Now
Ignore smartphone and tablet users at your own peril. Columnist Susan Waldes shares the good, the bad, and the ugly of user experience with mobile search ads. - Google Wins Round Against German Publishers, Who Vow To Fight On
The convoluted saga of Google News in Germany took another turn on Friday when regulators declined to pursue an antitrust claim against the company brought by “VG Media,” a consortium of German publishers including publishing giant Axel Springer. Reuters covered the decision but didn’t do a very good job of explaining it or providing context. […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Oculus Goggles To Usher In Era Of “The Virtual Web”
- Pinterest News Tab On iOS Apps Shows Your Friends’ Activity
- New LeadSift Tool Lets Brands Target Ads On Twitter Using Demographic & Psychographic Data
- Facebook Goes After “Click-Bait” Headlines With News Feed Update
- Facebook To Reward Links Shared In “Link Format” Over Those In Photo Captions
- Amazon Plans To Take On Google AdWords [Report]
- SMX East Rates Increase Saturday – Register Now & Save $200
- 4 Steps To Successful Content Personalization
- Moving To HTTPS Can Backfire: Google’s Own Products Aren’t Secure Web Friendly Yet
- LinkedIn’s Head Of Product, Deep Nishar, Announces Departure
Search News From Around The Web:
Industry
- What happens when you leave Google?, Telegraph
- Google partnering with Rockchip to make a custom SoC for Project Ara, 9to5Google
- Conductor Announces Accelerated Q2 Growth and Record Number of Client Wins, Market Wired
- Dealing With Unwanted SEO Sales Calls, Search Engine Roundtable
- Impersonating Google’s Matt Cutts, Search Engine Roundtable
- SMX East 2014 Speaker Series: Jason White, SEO Director, DragonSearch, BruceClay.com
- Yandex Announces Changes in the Senior Management Team, Yandex.Company
Local & Maps
- How Google Maps led me astray, CNET
- Bing Maps expands transit features in Japan, Bing Maps Blog
- Get fresh business feedback with Reviews, Google and Your Business
- Google Pigeon UpDate: What you Gotta Know!, CanuckSEO
- Unravelling the Mystery of Bad NAP Data, Whitespark
Link Building
- How to Get More Links from Google Webmaster Tools (GWT), linkresearchtools.com
Searching
- Through the Google lens: search trends August 15-21, Official Google Blog
SEO
- As Google Publishes Own Content, Where Does This Leave Search Marketers?, Covario
- Not Provided: How To Measure SEO Perfromance, SEO Book
- SSL Encryption With WordPress and CloudFront, Raven Blog
- Video SEO in a Post-Rich Snippet World, Moz
SEM / Paid Search
- The 5 Most Asked PPC Questions at an AdWords Training, Luna Metrics
- The AdWords Close Variant Meltdown, ISOOSI Blog
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About the author
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.